Doug Pohl

Want to grow your health tech startup next year? Do you believe in content marketing's power? Struggling to nail your messaging? If you answered yes, shoot me a DM. Let’s chat! I’m launching a new offer soon and looking for a few “case study” clients. You could be a good fit

@GraceCordovano @Brian_Eastwood @GeriLynn @amariedauwer @S4PM @GraceCordovano Yes!! The only thing that would make this better is if I was there with y’all! Love the pic! 😃

@Brian_Eastwood @GeriLynn @amariedauwer @S4PM Adding @htcdoug 🚨

Tacking all things: 👉#caregiving 👉 #PatientEducation 👉Correcting errors in #MedicalRecords 👉 US #healthcare state of affairs with the best @GeriLynn @amariedauwer @S4PM #PatientsIncluded #PatientAdvocacy

It's amazing what we can learn once we stop telling people how much we already know. Listen to your audience.

As we kick off rare disease month, I am so in awe of the honor of moderating #hitmc’s first all patient/caregiver panel on the critical topic of involving the rare disease voice in what we do every day as #healthcare storytellers. BRB this group is sparking a revolution💡

@MrDollyPat @HITMarketingPR @Colin_Hung @ShereeseMayMba @askjoyrios @Gil_Bashe @DaniHamiPatt @amariedauwer @HITeaWithGrace @Matt_DiV You’ve made more progress than I have 😅

How is #HITMC23 packing going for everybody else? 2.5 days! @HITMarketingPR #HITMC #BuildYourBrand

Then pull your team together and start making some changes!

Try these steps to get the ball rolling: 1. Read each section of your website's home page. 2. Ask yourself the questions above after every one. 3. Make a note of where you need improvements. 4. Then do it all again for every page of your website.

Do you love your brand messaging? Not sure what I'm talking about? Then your messaging needs help. Start here...

Don't be scared to try something new, even if it seems a bit "out there." Taking chances can often lead to marketing breakthroughs. #healthtech #contentwriting #contentmarketing #HealthTechContent

I'm all about strategy and planning. But at some point, you have to make a decision and get to work. There will be plenty of time for adjustments later. Just take action. #healthtech #contentwriting #contentmarketing #HealthTechContent

Too many stakeholders can ruin a perfectly good content process...just saying. #healthtech #contentwriting #contentmarketing #HealthTechContent

Connection isn't the result of good content... it's the primary ingredient. #healthtech #contentwriting #contentmarketing #HealthTechContent

Before your content can connect with your audience, you must first connect with your content. #healthtech #contentwriting #contentmarketing #HealthTechContent

Want content that connects? Interview stakeholders. Talk with customers. Be a real person. Give a crap. Listen. #healthtech #contentwriting #contentmarketing #HealthTechContent

Don’t assume your website visitors know how they feel. They may not even realize they have a problem. If they do, they might not know how to articulate it. So help them. Call out their pain points. #healthtech #contentwriting #contentmarketing #HealthTechContent

Bold beats timid any day. If your solution is awesome, say so. Be proud. Be bold. People like that. #healthtech #contentwriting #copywriting #HealthTechContent

There's no shortcut to being perceived as an authority. You have to actually *BE* an authority. Do your research. Know your audience. #healthtech #contentwriting #copywriting #HealthTechContent

@ThePeterMick Thanks, Peter. I’m glad they’re helpful! 🙂

@htcdoug Excellent tip Doug 👌

Follow these steps to improve any landing page 1. Find every first-person statement. 2. Replace them with second-person statements. 3. Make additional adjustments/additions as needed. 4. A/B test the two versions to see which performs better. #copywriting #HealthTechContent