Hugo Leprince
214 posts

Hugo Leprince
@hugoleprince
building, buying & investing in consumer brands | built & exited Creed Media
Abu Dhabi Katılım Eylül 2011
1.2K Takip Edilen1.2K Takipçiler

@hugoleprince Tell me about your business, always wonder what you do for living
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Never mind about the Rolex… had no idea buying one was like buying a Ferrari, where you have to beg, jump though hoops and then buy products you don’t want to get the one you do want! 😂
thought it would be fun to own, but would much prefer to just order something on a website (like a Tesla!) and be done with it.
These retail and reseller channels make things far too time consuming
Is there a nice watch I can just… order?
@jason@Jason
I would like to purchase this @ROLEX
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@Seanfrank Retail changes everything, brand is MOAT not product.
Formula for success:
Brand people love + products people need + DTC (amazon, tiktok, shopify) + Retail + partner with other IP people already love
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Dtc brands will go down as the second worst venture capital asset class of all time
This and crypto
Lauren Sherman@lapresmidi
SCOOP: Everlane sold to Shein for $100 million puck.news/everlane-is-se… @PuckNews
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If someone is getting paid to teach people how to build 8/9-figure brands, the simply don’t have a profitable brand themselves.
If you’re doing $50m / year and you’re good at what you do, there should be at least $5m in profit (not ebitda) after a few years of reinvesting in the brand.
Never a need to sell courses.
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One thing I learned in the past months, the guys behind the scenes are always the real winners.
In ecom it's factories, logistics, packaging, distributors, banks, investors.
Boring businesses doesn't have to be boring, profits are not boring.
Building an actual brand is probably the hardest thing in the world, the top 1% of operators can do it over and over again but the 99% are just cooked.
It looks cool, but that's about it.
Be offline, be at peace, make big profits, spend time with the wife.
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Hugo Leprince retweetledi

Cooked so hard with @Javizecom and @hugoleprince for our retail exclusive pack.
Packs speak for themselves. Be ready for sold out after sold out on shelves.
The kind of packaging that makes people buy before they even know what’s inside.

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Within 36 months everyone I know will drive a chinese car.
Went from mercedes & range rover to chinese 14 months ago, best move ever.
They never break, has the latest tech, are 1/5 of the price, drives great.
I’ve pushed this car to its limits, and it truly doesn’t break.
I closed the door too hard on my range rover and it broke.
Zeekr will be the brand successfully brining people over from luxury western brands.

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@Seanfrank You missed getting the same 30 uniqlo black tshirts, 30 CDLP boxers, a rotation of 3 pants & a pair of ON sneakers
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Ways to use money to make your life easier:
here is a list of things you can pay for to make your life A LITTLE more convenient (with prices)
Laundry service-
Fluff and fold. someone will come pick up your laundry, do it, and bring it back folded. Roughly $150 a week
Meal service-
Skip door dash and uber eats. Meal plan delivery. 10-12 meals, set to your macros. about $10 a meal, so $150-$180 all in
At home haircut-
hate waiting and scheduling? local barbers will come to you, cut your hair outside for $100 + tip.
Weekly house cleaners-
dont do bi weekly. who are you fooling?
$200 bucks every week.
Tesla-
Car drives itself. I didnt realize how much anger I had in traffic. now I just chill and look outside. $500 bucks a month
Quest blood tests-
I dont want to die. Doctors do not care about a healthy 30 year old. Every quarter, I get a blood test. $300 a pop.
MRI-
Same as above. $2000 once a year to guarantee you dont have a brain tumor.
Wholefoods delivery-
Included in amazon prime. save yourself the trip to the grocery store and there is NO MARK UP (unlike instacart)
Layflat airplane seats-
Most domestic first class is trash. but if you have to fly cross country or intl, lay flat only. $2,500 minimum now, more like $4,000
Youtube premium-
A no brainer for under $20 a month.
No ads and more money in your fav creators pocket
Mobile car wash-
prob not really worth it. but for $200 bucks someone will come to your house and detail your car.
---
all this stuff is extra.
none of it will make you happier.
but if you NEED more time and have extra money, good starting list
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There are only 3 things you should control in business:
1.Industry
2.Focus
3.Input
Pick a market so big that even the 100th place company does $50-100M/year. There’s more than enough room.
Focus on one thing.
Don’t get distracted. Results take longer than you think, the founders who win are the ones still doing the same thing 5 years in while everyone else pivoted.
Input is how hard you work and how badly you want it. That part’s on you.
Big industry + relentless focus + maximum input.
It’s not if. It’s when.
Don’t get shiny object syndrome, no one cares about your lambo.
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Ai is going to have a crypto-like run before it becomes implemented everywhere.
Anthropic is BTC, absolutely destroying everyone else.
The overfunded wrappers who spend their funds on celebrity collabs will end up dying in the next 3 years.
Even if some of the AI businesses are great, the founders will make $0 at an exit.
Don’t jump on the next AI for anything, go work at Anthropic if you want to be in game.
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Depending on the category, it’s a battle, been building a decent list of men with style for our eyewear brand, I’d be happy to send it over.
Most men overcharge like crazy, but if the product is good you have almost 100% certainty they’ll post about your product.
Harder to find, work with, but once they’re in your ecosystem they’ll never leave.
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I want to hire an influencer marketing agency to focus on men on instagram.
We dont need help with UGC creators.
We dont need help with youtube.
We dont need help with tik tok shop.
I want male focused mid sized accounts on insta.
$50,000 test budget. Testing 3 agencies.
Winner will get 7 figures in spend.
who should I talk too?
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@jnpayne Be the first GLP-1 brand on shelves in walmart, bigger than AI.
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