iWorkinSport

555 posts

iWorkinSport banner
iWorkinSport

iWorkinSport

@iWorkinSport

iWorkinSport Connecting Employers and Talent. Promoting Education and Career Growth. In Sport.

Lausanne, Switzerland Katılım Mayıs 2017
200 Takip Edilen925 Takipçiler
iWorkinSport
iWorkinSport@iWorkinSport·
Ready for a chance to connect face-to-face with top recruiters from leading sports organizations worldwide? Mark your calendars for June 5th, 2024! Only 1 month to go. For more info and to register, go to iworkinsport.com/jobfair
iWorkinSport tweet media
English
0
0
3
1.6K
iWorkinSport retweetledi
Terrence Burns
Terrence Burns@TBurnsSports·
Over the years, I’ve observed an “expectations management gap” from Olympic sponsors that grows a bit wider with each Games. The IOC and Olympic movement, quite rightly, place “athletes” at the center of the Games. Olympic sponsors, often using a “traditional sports marketing” approach, put fans in the center of everything they do. Neither are wrong, and each needs the other to deliver on their respective objectives. I will say, however, that the refrain “why can’t you be more like the NFL…?” means someone hasn’t done their homework. And, offering brands as different as Coke and Intel (just examples) the same set of marketing rights and benefits is fraying as a strategy (the folks at the IOC know this) and needs to evolve (they know this too). But, there is a baby in that bath water that many are urging the IOC to pour down a Swiss mountainside. So, let’s take a breath before we summarily dismiss the greatest global sponsorship program in history. I’ve often felt that many sponsors tried force a round peg into a square hole by approaching the activation of their Olympic sponsorship based their experience with other sports property investments. It’s apples and oranges. Not good, better, or worse…just totally different. Conversely, the Olympics, in attempts to “remain current” or in reaction to the “expectations gap” of their commercial partners, have at times tried too hard to capture the “new” at the expense of refocusing on what makes the Olympic brand most powerful, namely, its unduplicatable universal values. I have thoughts, but I’m more interested in yours. @Olympics @LA28 @TeamUSA @Paris2024 @milanocortina26
Terrence Burns tweet media
English
0
1
9
2.6K
iWorkinSport
iWorkinSport@iWorkinSport·
Are you passionate about a career in sports or already thriving in this dynamic field? If so, we’d like to hear from you. We invite you to help us spotlight "The Most Attractive Employers in Sport" for 2024. Take the survey here: iworkinsport.survey.fm/survey-most-at…
iWorkinSport tweet media
English
0
1
1
124
iWorkinSport retweetledi
David Cushnan
David Cushnan@DavidCushnan·
The global sports industry in 2024: Big events, bigger challenges. Here’s a few pointers for the hectic year ahead, in handy A-Z form. #sportsbiz
English
5
27
100
40K
iWorkinSport retweetledi
Michael.R Payne
Michael.R Payne@MichaelRPayne1·
Breaking: founders of @insidethegames walk, along with several of their journalists, leaving the publication to the investors. Same year ago with @aroundtherings. Both were olympic media experts - wonder how the new owners will now cope.
English
3
5
14
4.9K
iWorkinSport
iWorkinSport@iWorkinSport·
We Work In Sport OFFICE HOURS returns Wednesday, 29th November, at 18:30 CET. We welcome professional career coaches Norun Laahne Thomassen and Colin Gibson to answer your sports career questions live. The session will be available exclusively on weworkinsport.com
iWorkinSport tweet media
English
0
0
0
105