Nelson Woon (Koogerblitz)

🎶 @AFK_Journey wins 2025 Mobile Game Song/Score at the Hollywood Music in Media Awards! Huge appreciation to our music team, partners, and global community for bringing Esperia’s world to life.

☕ AFK Journey x KCOFFEE Warm drinks, cute merch, and in-game rewards! Chippy & Hammie bring winter magic to KFC cafe in China this November. ❄️💫

Be one of the first to try the new Farlight 84. 🌍 Global Beta: Aug 2-5 on Steam & Android 🎯 Only 5,000 slots ✅ New servers, localized client, no payments 📝 Sign up by July 31: forms.gle/xYNY6ZFNraCNT9… #Farlight84 #JetpackReturns #GlobalRelaunch

What worked in Thailand flopped in Vietnam—same game, same team, same timing. Why? Player behavior. SEA isn’t one region with tweaks, it’s many ecosystems. Regional publishing = cultural fluency, not copy-paste. Read more: linkedin.com/posts/nelsonwo…

AI might accelerate scale, but human creativity still defines the spark. Tools evolve. Ingenuity stays timeless. Read more: linkedin.com/posts/nelsonwo…

Weak leadership isn’t loud. It’s quiet and corrosive. Blame > clarity. Ego > ownership. Fear > trust. You’ll feel it in silence, slow execution, fading morale. Strong leadership isn’t about being liked. It’s about being trusted. Read more: linkedin.com/posts/nelsonwo…

You don’t need all the answers, just the right questions. In game publishing, asking why or what are we missing often gets you further than rushing to fix things. Some of my best work didn’t start with ideas. It started with questions. Read more: linkedin.com/posts/nelsonwo…

Doing ≠ Leading. The biggest shift in my career? Thinking strategically. Not just executing, but aligning teams, enabling others, and making intentional moves. It’s hard to let go, but that’s where real growth starts. Read more: linkedin.com/posts/nelsonwo…

One of the most underrated career skills? Sales. Not just selling products—selling ideas, vision, and yourself. It’s empathy, clarity, confidence. From job interviews to big pitches, strong communication changes outcomes. More here 👉 linkedin.com/posts/nelsonwo…

Big moves ahead. 🚀 FARLIGHT 84 is re-launching globally! Check out our trailer for next-level FPP action and cute Buddies. This isn’t the game you remember. Let’s go. 💥 #Farlight84 #GlobalRelaunch 👉 youtube.com/watch?v=nTczHN…

A good leader can change everything. I was lucky to be trusted before I was ready. That trust shaped my path. Now as a leader, I try to do the same — spot potential, not just polish. Because talent is everywhere. Opportunity isn’t. Read more: linkedin.com/posts/nelsonwo…

From Community Manager to Game Publishing Director — 3 lessons I’d tell my younger self: 1. Lead before the title 2. Cross-functional empathy wins 3. Community is your North Star Read more: linkedin.com/posts/nelsonwo… Still learning, still growing.

🌟@AFK_Journey x @SunrightTea Studio🌟 Your heroes are brewing something special! ☕✨ From Feb 1-28, try our exclusive AFK Journey drinks: 🍓 Lightbearer Milk Tea – Mirael’s creamy delight 🥑 Graveborn Frostie – Valka’s bold refreshment 🎁 Stickers available at all locations!

Thrilled to share that AFK Journey @AFK_Journey has been named IPhone Game of the Year! 🎉 This achievement reflects the hard work of our team and the incredible support from our global community of players. 📷 #IPhoneGameoftheYear2024

Just finished Act II of Arcane Season 2 with my own "hextech" vibes at home. Can’t wait for the final episodes this weekend! Who’s been watching? Let me know what you think! #Arcane #Season2 #LeagueofLegends

Big news! 🎉 AFK Journey @AFK_Journey is nominated for Best Mobile Game of the Year at The Game Awards! A huge thanks to our amazing team & community—this wouldn’t be possible without you. ❤️ Show your support by voting here: thegameawards.com/nominees/best-… Every vote counts! 🙌

Thrilled to share that 𝗔𝗙𝗞 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 @AFK_Journey has been crowned 𝗚𝗼𝗼𝗴𝗹𝗲 𝗣𝗹𝗮𝘆 𝗕𝗲𝘀𝘁 𝗚𝗮𝗺𝗲 𝗼𝗳 𝟮𝟬𝟮𝟰 and featured in the 𝗕𝗲𝘀𝘁 𝗼𝗳 𝗦𝘁𝗼𝗿𝘆 category! 🎉 Huge thanks to our amazing community—this wouldn’t be possible without you. 💫 #BestGame2024

More details: linkedin.com/feed/update/ur…

@AFK_Journey launched across APAC on Aug 8th, topping iOS & Google Play! 🚀 Highlights: 🇻🇳 Soobin MV blends with AFK’s universe 🇹🇭 Wonder Fest BKK + SPD & Lowcostcosplay 🇯🇵 #1 trend on Twitter with Honda Tsubasa 🇰🇷 Engaged top YouTubers 🇹🇼 Fun campaigns with Huang Hsuan

Throwback to my work trip to #Vietnam last week! Had a great time catching up with ex-colleague and business partners, and getting an educational tour around #HoChiMinh city. Stay tuned, something big is coming for #AFKJourney (#HànhTrìnhAFK) in Vietnam! 🥳🇻🇳