Stefano Moretti

Click the link below to see how we get you 5-10 shipper sales calls/mo on a performance basis 👇 leadpilotmarketing.co

Apollo + Sales Nav lists are getting hammered. Not because they're bad tools - because they're the default. If you're emailing the same contacts as every other 3PL, you're not competing on copy. You're competing on saturation. Fresh data beats clever copy every time.

The most consistent outbound results come when goal #1 is NOT "book a call." It's "get permission to send an asset." Assets do the heavy lifting: - Prospect consumes value on their time - You look competent without over-explaining - Follow-up becomes about something specific

Not all freight is good freight. Some loads cost more than they pay. - Late payers - Constant changes - Rate renegotiations If that sounds familiar, you're not screening shippers properly. Better shippers reveal themselves early. You just need to frame your offer right.

Targeting "Logistics Manager" only kills freight broker campaigns. The decision maker could be an Ops Manager, Plant Manager, Supply Chain Director, or owner. We've seen campaigns 3.4x their reach by targeting ops/supply chain depts at manager level and above.

Most people say cold email doesn't work in logistics. They're wrong. Bad cold email doesn't work. Freight email needs to be: - Short - Relevant - Have a good offer Not a sales pitch. Not a company bio. Done right, it books 5-10 shipper calls per month.

Shippers DO reply to cold email. They reply when: - Capacity tightens - Rates spike - A carrier drops the ball Most shippers aren't actively looking. They're passively open. Cold email isn't about perfect timing. It's about being the name they remember when something breaks.

Booking 5-10 shipper calls/month doesn't require nonstop cold calling. It requires a predictable outbound system. Brokers who hit this consistently: - Target underexposed shippers - Reach out when those shippers need them - Only target high quality accounts

If you keep landing shippers who argue over every dollar, look at your first outreach message. Lead with price - attract price shoppers. Lead with outcomes - attract shippers who pay better and stick longer. Most brokers never make this simple shift.

Booking shipper meetings shouldn't feel random. But for most brokers, it is. Real pipeline comes from targeting shippers who just added volume, lost capacity, or are covering lanes reactively. These shippers are quietly looking for help. Most brokers never reach them.

3PL not booking enough shipper meetings? It's not a sales problem. It's a systems problem. Scaling brokers have: - Predictable outbound - Targeting prospects others miss - Scripts shippers actually respond to That's how you build repeat customers, not one-off loads.

@TMSuccessful Oh wow

Oh holy wow! Who knows what's going on? Is TQL finally going out of business? Probably not but something is definitely happening.

Most freight brokers don't have a lead problem. They have a consistency problem. One week quoting loads. Next week back on the phones. Cold calls work - but only while you're on them. Email runs on autopilot and books shipper calls without living on the phone.

If I wanted my cold email to fail: 1. Obsess over copy instead of offers 2. Ask for a call in email 1 3. Target exact job titles only 4. Send under 500 emails/month 5. Panic after 7 days Cold email isn't fragile. Strong offer + relevant targeting + volume. That's it.

Cold calling feels productive for freight businesses. But most goes nowhere. Voicemail. Gatekeeper. Rejection. Repeat. Email scales without extra work. Reach decision makers directly and target them when they actually need you. Most freight emails are still terrible though.

If shippers keep pushing your rates down, look at your outbound messaging. You might be attracting them. When you sound like everyone else, you compete on price. Better shippers want fewer missed pickups and fewer fires. Speak to that and pricing becomes secondary.

The best cold email for 3PLs is boring on purpose. It has: - A relevant opener (lane, industry, location) - One clear service - A low-risk offer - Zero buzzwords Shippers care about price, reliability, and backup options. Write for that and replies follow.

If every shipper you talk to wants cheap rates, it's not the market. It's your messaging. Manufacturers don't want the lowest rate. They want loads covered without babysitting. But most brokers lead with "Let me quote your lanes." That screams commodity.

Most freight brokers think their pipeline problem is effort. It's not. You're calling shippers who: - Aren't moving volume - Haven't had a service issue - Are locked into contracts Brokers that book consistently target accounts showing capacity strain. Timing matters.

Cold calling burns time for logistics companies. - Gatekeepers hate you - Calls go unanswered - Decision makers screen everything Cold email works better. Shippers read it on their schedule, follow-ups don't feel intrusive, and done right books 5-10 meetings/month.

Every shipper wants cheap rates? That's not bad luck. That's positioning. Cheap shippers respond to cheap messaging. Quality shippers care about reliability, communication, fewer headaches - and they pay more to avoid problems. Lead with outcomes, not rates.