Ian Crocombe

Use the right tool for the job. Pencil isn't for crafting perfect creative assets but is great for generating numerous AI-driven media variants for large-scale operations like Meta’s ASC. #Marketing #AI #Creativity

Demand for AI skills on Fiverr and Upwork is booming, with searches up over 1,000%. While freelancers adapt to boost creativity, legal challenges leave major brands hesitant. Platforms innovate, but human expertise remains vital. #Freelancing #AI #LegalChallenges

🚀 BCG's AI Impact: Christoph Schweizer predicts 20% of Boston Consulting Group's 2024 revenue will come from AI integration, targeting 40% by 2026. Generative AI boosts business as clients embrace large-scale deployment, transforming customer service and R&D. #AI #Marketing

🌿 Frutiger Aero is a nostalgic, mid-2000s-inspired aesthetic blending glowing, translucent designs like touchscreen phones and Windows Vista. It offers an optimistic tech utopia that contrasts the minimalist styles of today. #FrutigerAero #Nostalgia #Aesthetics

Nestlé targets 400M first-party data records and 25% e-commerce sales by 2025. With in-house studios and digital talent investment, their transformation could thrive further using AI's predictive power to personalize, optimize, and amplify strategies. #Nestlé #AI #Ecommerce

🚀 Samanth Subramanian's New Republic piece debates AI vs. human writing, with insights from Naomi S. Baron and Dennis Yi Tenen on AI's impact on authenticity and creativity. Should marketers partner with or replace AI? 📘🤖 #AIInMarketing

"Super Cute Please Like" explores SHEIN's fast fashion impact—endless new, cheap items daily but at what cost? The piece questions the ethical and environmental toll of rapid production. Are fleeting shopping highs worth it? #Fashion #Ethics #Sustainability

My loft is full of optimistic Kickstarter finds like sugarcane-soled shoes and unused smart suitcases. Reading about the AI-powered Rabbit R1, it's a charming yet basic AI gadget. A fun start but needs more practical features. #TechReview #Gadgets #AI #RabbitR1

"Most work is new work," says MIT study as David Autor's research shows 60% of today's jobs didn't exist in 1940. Examples range from tattoo artists in 1950 to solar electricians in 2018. Change in work, driven by technology and demand, is constant. #FutureOfWork #MITResearch

Can AI cut men's fashion returns by 10%? Moss is testing Zyler, a virtual try-on tool, to tackle high return rates. Early results: 35% try before buying, boosting click-throughs 3x and repeat purchases. But as with L'Oreal's beauty tech, broader integration is key. #RetailTech

Alison Orsi on Neil Perkin's podcast discusses marketing’s evolution: beyond branding to customer-centric leadership, fostering cross-department collaboration, and using AI to streamline tasks for creative freedom. #Leadership #Innovation #MarketingTransformation

Google is penalizing AI-generated content, delisting sites that rely heavily on it. Studies show AI content in search results rose from 2.3% to 10.2% post-GPT-2. Important for SEO teams to maintain human oversight to avoid penalties. #SEO #GoogleUpdate #AIContent

Is AI taking or reshaping jobs? Recent US data suggests AI boosts productivity. For example, Duolingo and UPS have cut jobs, citing AI efficiencies. Yet, AI is also reshaping skills, like in content creation and customer insights. What's your take? #AI #JobMarket #TechImpact

🕒 Can GenAI save an hour daily? SuperHeroic 2023 training for AI time savings. Dept's research: 69% of marketing teams reclaim 2-3 hours weekly; 36% unlock 4-5 hours. Social teams, 61% use AI to lighten workloads (Hootsuite 2024). Key: AI as augmentation, not replacement. #GenAI

🚀 AI at work? 🌟 80% of Fortune 500 firms have ChatGPT accounts, signaling a growth chance. 23% of UK consumers use it, ahead of corp adoption. Mobilizing them for official accounts is a smart move for OpenAI. #AIAdoption #FutureOfWork #ChatGPT #Innovation

Hootsuite 2024: 68% question social ROI. 62% wary of AI content, highlighting the need for authenticity. Success lies in focusing on key platforms and genuine engagement. #SocialMediaROI #DigitalMarketing

Social media to become the top media channel by Q4 2024, surpassing TV & search, says WARC. With Gen Z leading the shift, brands must focus on authentic engagement and strategic AI use. #SocialMediaRise #DigitalTrends

Amazon's hinting at the future: 'limited ads' in Prime Video subscriptions. Unlike Netflix/Disney, Prime boosts shopping frequency & value. With a $38bn ad business in 2022, Amazon links retail media to brand advertisers for full-funnel marketing. #PrimeVideoAds #StreamingUpdate

Ursus Magana at 25/7 Media masters the creator economy, spotlighting emo rappers & goth TikTokers for viral success by playing the algorithms. Their strategy? Target misfit subcultures for digital fame, proving authenticity & algorithm savvy win. #DigitalMarketing #ViralSuccess

Meta's new ad-free subscription in EU, EEA, & Switzerland (€9.99/web, €12.99/app) is a get out of jail for privacy laws. Offering an alternative to ads, its uptake and influence on privacy discussions are key aspects to watch. #Meta #SubscriptionModel #DigitalPrivacy