Ian Efford 🦄

A checklist for solopreneurs to build an AUTHENTIC online presence? Yes please! I’m building in public for the next 30 days as part of @MeetKevon’s #buildinpublicmastery cohort. I’d love for you to join the adventure! I’ll document it here — sharing wins + fails 👇🏻

@arvindhsundar @DiscordCoach Thanks Arvindh! Great points.

I know one thing: People are ridiculously lazy. Rather, they have a ton of inertia. So, the smoother you can make it, the better. In your space, you may wanna consider a discord server. @DiscordCoach has managed to deliver an entire course via discord... \(•‿•)/ =================== Lemme know what you think about squadcast. Imma test it out too.

Big decisions I'm making late at night: 1. Buy Divi Theme vs. Some no-code option 2. Use Riverside vs Descript 3. Get ChatGPT Plus vs Midjourney (I am getting pretty good with SD) How's it hangin for you?

@arvindhsundar I didn't know about Squadcast! I'll have to checkout Descripts now features then. I'm making decisions around the homework I want people to do after each email. I'm thinking I would have a form so people can get general feedback from me and to gather data as one exercise.

@ianefford Nice. What sorta decisions? Also, descript has squadcast as an alt for riverside... But riverside's ux is nice...

@slow_is_better These are very helpful ideas! Thank you, Janice 😊 And sorry for the slow reply! I've moved my focus over to LinkedIn.

@ianefford I hope a few of these ideas help or resonate with you :)

I’m getting back on the content creation train! A few months ago, I was completely burnt out… Now, I'm coming back to it all, very slowly... Meaning I'm not getting back to my full routine. I'm starting small to ensure I don't burn out again. How do you handle burnout?

@InTake_Anthony You're not alone in that challenge, Anthony! Thanks for sharing. If you ever want to chat about it, I'm here 😊

What do you struggle with most when it comes to building a social profile?

New customer problem! ⚠️ I’m focusing on helping side hustlers increase the conversion rates of their marketing efforts. Websites, landing pages, social profiles, and more. All by using my branding expertise.

Building an online presence = more leads An online presence will undoubtedly bring more business. My clients increase their conversion rates to +50% by interweaving their brand into the content. Difference between high & low conversion rates: a focused brand!

I don’t help my clients build an online presence based solely on their successes. I help side hustlers focus on their customer's transformation. Do you want to see them eat healthy foods 365 days a year? What about increase their leads by 20%?

Logitech MX Mechanical is quite nice 😏 I’ve been using the MX Keys (membrane) for a few years, so I’m glad to be back in the mechanical club. Typing just feels so much better!

Every 2 weeks, I share actionable & tested ideas to help side hustlers gain their first 10 leads, minimum. Each newsletter includes, → One short essay → Curated content from experts You can join here: ianefford.com/newsletter

New newsletter article heading to your inboxes! 🥳 I share my experience as a logo designer 4 years ago and how I've grown since then. Word of advice: don't spend any money on a logo when you're starting a business... There are far more important things to focus on:

Day 1 of building my email course: I’ve developed an outline already! I used the key lessons I shared in 10 profile audits to lay the foundation. What do you think?

The goal is to nurture subscribers. It's part of my business model, so I have a tripwire product to offer when they need help beyond my free content. I had a conversation with @rainar_angelo. I think I'll share an experience within the newsletter related to the article to provide context.

@ianefford Ah, I understand, you have a lot to share then with your subsribers. What's the goal of your newsletter?

Which newsletter style do you prefer: 1. Including complete articles within the email (longer format) 2. Sharing shorter newsletters with teaser stories and links to full blog posts? Let me know your thoughts!

@kjellvdv Right? I love that it appeals to designers and non-designers alike.

@ianefford Also started using Figma this year. For someone with little experience in design, it's pretty accessible too.

I’ve been a designer for over 6 years and only started using Figma this year… And I love it! 🤩 So much more versatile. This one feature is my favourite:

@kjellvdv I'm sorry that it's stressful, Kjell! I think we all have to find our own path. You got this!

@ianefford Definitely something I'm experiencing. Building my business is stressful because it's the only thing I have.

Started my 3rd week at my new job! I’m very happy with this decision because the job will build the skills and provide security to act on my business. If I didn’t have this job, I’d feel too stressed to build the business!

@theaiupdater Indeed! Your community can be a neighbourhood of friends 😊

@ianefford Connections over followers!

If I were to rebuild my brand, I would prioritize connections... Investing in cultivating meaningful relationships with people is far more rewarding. This supportive network has helped me in producing content and products!

@InTake_Anthony Exactly!

@MeetKevon I always appreciate your support!

@ianefford Let’s go 💪🏻💪🏻

An email course for side hustlers to create a converting social profile? Yes please! I will build a brand new course from scratch for the next 30 days. Every step will be shared — building in public! I’ll use the lessons from @MeetKevon’s Build in Public Mastery course. So, what is this email course about? The goal is to help you convert your visitors into followers simply. Once they’re followers, there are many ways to turn them into leads! I’ve helped over 10 side hustlers improve their profiles through my Profile Audit service… And I'm sharing this knowledge in the course. The course will include: 1. Part that a social profile plays in today’s business world 2. Framework so you can critique your own profiles 3. Direct lessons and exercises If you want to increase your profile conversion rate from 0.5% to over 3%, then you’ll want to follow along! I’ll document everything here — sharing wins + fails. I’d love for you to join the adventure! 👇🏻 Join the waitlist here: lp.ianefford.com/roadmap-waitli…