ICON

Today is International Day of the Midwife 💜 Thank you to all midwives for the incredible support you give to families every day. We are proud to work alongside you to share the ICON message and help keep babies safe. #IDM2026 #InternationalDayOfTheMidwife #ICONCope

We’re now on TikTok 🎉 Follow ICON for short, practical tips to help you cope when a baby’s crying feels overwhelming. 👉 @icon_cope" target="_blank" rel="nofollow noopener">tiktok.com/@icon_cope Please share to help us reach more parents and carers 💛

💐 Happy Mother’s Day from ICON. To every mum and caregiver supporting babies through the sleepless nights, the cuddles and the crying - you're amazing. Remember: babies cry, and you can cope. It’s okay to take a moment if things feel overwhelming. 💜 #MothersDay #ICONcope

📣 Help shape ICON’s social media We’re running a short survey to understand which platforms people use and where you’d like to see advice and support from ICON 👶 Your feedback will help us focus our efforts where it matters most. 📝 Take the survey: iconcope.org/socialmedia2026

Christmas can be stressful. If you’re looking after a young baby remember to pause at the door and check the three C’s - Calm - Are you calm? Careful - Can you be careful? Caring - Will you be caring? Have a great Christmas and New Year #ICONChristmas2025 #ICONCope

Wishing you a safe, gentle and joyful Christmas ✨

You can cope — and support is always there if you need it. This Christmas, be kind to yourself and to each other. Share the ICON message, check in on friends and family, and remember: keeping babies safe starts with looking after the grown-ups too.

Merry Christmas from everyone at ICON 🎄 The festive season can be full of magic, sparkle… and pressure. When everything feels like it has to be perfect, a crying baby can tip even the calmest of days off balance.

🎄Christmas can be a joyful time - but it can also feel exhausting, especially with a young baby. Before you pick them up, pause and check the 3 Cs: Calm – are you calm? Careful – can you be careful? Caring – will you be caring? 👉 iconcope.org/3Cs #ICONChristmas2025

It’s #WorldMentalHealthDay 💚 Remember: all babies cry and sometimes it can feel too much. If you’re struggling, it’s OK to put your baby down safely, walk away, and take a breather. You’re not alone - asking for help is strength. iconcope.org #BabiesCryYouCanCope

We’d love to know what you’ve done to support ICON Week – share in the comments and let’s celebrate all the ways, big and small, that together we’re making a difference. #ICONWeek2025 #BabiesCryYouCanCope 3/3

This is little Betsy-Mae, who’s helping us close the week with a big smile. You may recognise her from our ICON posters – she’s been helping raise awareness that all babies are different, all babies cry, and most importantly all babies are beautiful. 2/3

That’s a wrap on ICON Week 2025 💙 Thanks to everyone who has supported us – from sharing our posts and fundraising, to helping spread awareness of abusive head trauma and reminding parents everywhere that it’s OK to walk away for a moment if the crying feels too much. 1/3

It’s tough when a baby won’t stop crying. 😣 You might worry something is wrong or fear losing your cool – but you can cope. 💡 Remember: • Take a break 🛑 • Ask for help 🤝 • Never, ever shake your baby 🚫 More advice here: bit.ly/4fW3z5S #ICONcope #ICONWeek2025

There's many ways to soothe baby. But if the crying feels too much, it’s OK to put your baby in a safe place and walk away until you feel calm. ✔️ Comfort methods can help ✔️ Support is always available ✔️ Staying calm keeps everyone safe bit.ly/ICON-day4 #ICONWeek2025

Abusive head trauma can happen when a parent or carer feels pushed to the edge by infant crying. 🚨 💬 Friends and family – please check in on parents of new babies. A quick message or offer of help can make a huge difference. 👉 bit.ly/ICON-day3 #ICONWeek2025 #ICONcope

Parents and carers, we know how exhausting and lonely crying can feel. 🤗 Remember: ✨ Crying is normal ✨ You are not a bad parent ✨ It’s OK to step away ✨ Looking after your mental health matters Keep your baby safe, and keep yourself safe too. 🕊️ #ICONcope #ICONWeek2025

🎉 It’s here – #ICONweek2025 has officially begun! All babies cry, and it can feel really tough at times – but remember: you can cope. 👶 Crying often increases around 2 weeks and peaks at 6–8 weeks. This phase will pass, and you are not alone. ❤️ 👉 bit.ly/ICON-day1

If you’d like to support the vital work we do, you can make a donation here: 👉 justgiving.com/campaign/iconw… Every contribution, big or small, makes a difference. Thank you for standing with us as we continue to protect and support families. 💫 2 of 2

🌟 ICON Week begins on Monday! 🌟 This is an exciting milestone – our very first ICON Week as a registered charity. 💙 ICON: Babies Cry, You Can Cope works to support parents and carers, raise awareness about infant crying, and help prevent shaken baby syndrome. 1 of 2