IDC

⚽ Argentina vs Spain: two very different ways to win. Spain's smartphone buyers play a precise game. Xiaomi's rise there isn't about the cheapest phone or the flagship; it's about the best specs-to-price ratio. Out-technique, don't overpower. Argentina plays a different match entirely: Samsung and Motorola dominate, financing rules, and 5G is still a minority sport at 33.5% of shipments. Two markets, two totally different ways to win. IDC's Diego Valer and Diana Obregón call the match. my.idc.com/getdoc.jsp?con… Who's your pick? #IDCResearch #SmartphoneMarket #MarketComparison

That smartwatch on your wrist might already know you're getting sick before you do. With 164 million smartwatches sold in 2025 alone, AI finally has enough data to catch early warning signs, like elevated temperature and disrupted sleep, before symptoms appear. IDC's Frederick Stanbrell on why this could shift healthcare from reactive to preventative. 🔗 Read the blog: bit.ly/4wEqTfF #AIinHealthcare #Wearables #PreventativeCare #IDCResearch

SMBs spent years watching enterprises absorb the cost of failed AI experiments. That patience is paying off. IDC's Katie Evans on what the latest data across 2,700 decision-makers in 23 countries reveals and what any SMB should do before their next AI investment. The full analysis is now available: bit.ly/3TwRSvc #SMB #EnterpriseAI #IDCResearch

SMBs said "wait and see." Then AI adoption nearly doubled in a year. The share of SMBs sitting out AI entirely dropped from 11.2% to 6.3%, and the ones moving are skipping point solutions for AI already embedded in the tools they trust. IDC's Katie Evans on why the fast followers are finally winning. 🔗 Read the blog: bit.ly/3TwRSvc #SMB #AIAdoption #IDCResearch

Agentic AI projects don't stall because the technology failed. They stall because teams reached for a model before they agreed on the problem. IDC research identifies the same root cause across organizations: tool selection happens before the business problem is fully defined. That sequence produces the wrong agent, solving the wrong problem, for the wrong stakeholder. The organizations pulling ahead? They start with the use case and work backward from there. Find out how 👇 🔗 bit.ly/4vZRwvs #AIUseCase #EnterpriseAI #IDCResearch

Ask any AI tool a hard question and you will get citations. What you will not always get is accountability. IDC Quanta answers from IDC analyst-led research so when someone asks where the number came from, you have a real answer. The latest IDC blog break it all down, from the first question to the cited answer. Read it here ➡️ bit.ly/4yshIRo #IDCQuanta #IDCAIPlatform #EmbeddedIntelligence

⚽ Argentina vs England: which smartphone market wins? England leads on volume and value with 18.4M units shipped in 2025 versus Argentina's 6.3M, with a $928 average selling price compared to $310. Argentina's market stays broad and Android-led, powered by Samsung and Motorola. IDC's Diego Valer and Joana Tavares break down the data behind both sides. bit.ly/4ww6w48 Who do you think takes the match? #IDCResearch #SmartphoneMarket #MarketComparison

IDC was on the ground at GITEX AI Europe 2026, where sovereignty is now built into AI infrastructure decisions at every layer. Europe's InvestAI initiative aims to mobilize €200 billion by 2030, building on 19 AI factories already live and up to five gigafactories planned. IDC's Mohamed Hefny and Andrew Buss break down what HPE, SUSE, Red Hat, and others showed on the floor, and the hardware bottleneck ahead. 🔗 Read the recap: bit.ly/4aQtBpW #SovereignAI #AIInfrastructure #IDCResearch

Most cybersecurity metrics were built for security operations teams. Boards are still waiting for the version they can act on. The gap is structural. Cybersecurity matured from tactics up, not governance down, and the metrics reflect that legacy. DORA, NIS2, and SEC rules now hold boards directly accountable for the risk signal buried in operational noise. IDC's Philip D. Harris maps what a fix looks like. 🔗 Read the IDC blog: bit.ly/4yb3jbU #CyberSecurity #BoardGovernance #IDCResearch

Memory costs are up nearly 300%. Global smartphone shipments are down 6.7%. The market has split and the data shows exactly where the line is drawn. Apple hit record Q2 shipments while Samsung grew 8.1%, but Xiaomi fell 26.3% as memory costs consumed over 65% of bill of materials at the low end. The vendors built on high-volume, affordable devices are finding the adjustment runs deeper than a strategy change. Read the full press release: bit.ly/4wHGYRP #Smartphones #MemoryCrisis #IDCResearch

The quantum era just became federal law. Two new executive orders. A 37% spending jump. A 2030 deadline to migrate off encryption quantum computers can already threaten. IDC's Massimiliano Claps and Ruthbea Yesner explain why federal contractors can't afford to wait. 🔗 Read the blog: bit.ly/4ylGRNn #QuantumComputing #PostQuantumCrypto #IDCResearch

The security framework your organization is running was probably chosen before AI risk, quantum threats, and DORA existed in their current form. Four structural shifts since 2022 changed what framework selection requires and the wrong choice produces worse outcomes than running a simpler one well. IDC's Philip D. Harris has the methodology for navigating the decision in 2026. 🔗 Read the IDC blog: bit.ly/4pcrMtk #CyberSecurity #AIGovernance #IDCResearch

India's PC market is on a growth streak. Three consecutive quarters exceeding 4 million shipments signal sustained momentum, with demand across both commercial and consumer segments reshaping vendor positions. Rising costs and budget constraints, however, are beginning to influence the outlook ahead. IDC analysts bharath shenoy and Navkendar Singh break down the drivers and what comes next. Read the full analysis here: bit.ly/4aBUYUK #IDCResearch #IndiaPCMarket #CountrySpotlight

The agentic enterprise doesn't wait for leadership to catch up. The C-suites that move now will set the terms for everyone that follows. Who owns decisions when AI is executing them? Where does governance sit when speed is the competitive variable? IDC analysts are in the room on July 22 with the framework enterprise leaders need before these questions land in their boardroom. 📅 July 22 | 12:00 PM ET 🔗 Register today: bit.ly/4v4uJ0g #AgenticAI #EnterpriseLeadership #IDCResearch

68.2 million PC units shipped in Q2 2026. Down 4.9% year over year. The first decline after nine straight quarters of growth and the memory shortage isn't predicted to ease up until early 2028. Shipments are falling while revenue climbs. Channels are sitting on elevated inventory at prices buyers are beginning to resist. Apple stands apart: 10.1% growth driven by the MacBook Neo launch while every other top-five vendor posted declines. 🔗Read the full release: bit.ly/4wv9N3N #IDCResearch #PCMarket #MemoryShortage

The match lasts 90 minutes, but the smartphone market trends tell a five-year story. France is a mature, premium, 5G-saturated market, but it's contracting. Morocco is smaller, more affordable, and still early in its 5G journey, but it's accelerating. Two markets moving in opposite directions, meeting on the same pitch. ⚽ IDC's Taher Abdel-Hameed and Iñaki Martínez de Lizarrondo have the data behind both sides. 👉More IDC insights here: bit.ly/4ww6w48 #IDCResearch #MobilePhoneTracker #FranceVsMorocco

AI isn't arriving equally across enterprise sectors, the pace of adoption tracks closely with how mature the underlying software foundation already is. Financial services leads on AI share because it modernized core operations first. Manufacturing has the lowest AI share today but some of the most compelling use cases still ahead of it. IDC's Mariya Yahnyuk has the full breakdown. bit.ly/4piN20z #IDCResearch #AIInvestment #DigitalTransformation

That's a wrap! 🎉 IDC Quanta Launch Day celebrations closed out in style tonight in Boston and we even had a special guest stop by. 🤖 A big thanks to our 175+ beta customers for helping shape the platform and the future of our industry. And to the talented IDC teams that built, championed, tested, and operationalized a new way of working: IDC Quanta would not exist without YOU. A new era of technology intelligence is just beginning. 🔗 bit.ly/4gqKg7e #IDCQuanta #IDCAIPlatform #EmbeddedIntelligence @AGIBOTofficial @AGIBOT_US

The IDC Quanta launch celebrations continue with parties in MEA! ✨ Just joining us? Everything you need to know about IDC Quanta is right here: bit.ly/4gqKg7e #IDCQuanta #IDCAIPlatform #NavigateNext

We're drowning in information but there's less clarity than ever. The enterprises who win won’t be the ones with the most data. They’ll be the ones with frictionless access to the truth and the confidence to act on it. Today, we're delivering that with IDC Quanta, bringing 60+ years of trusted data and insights into the tools teams use every day. Read our latest blog from CEO Lorenzo Larini's for an inside perspective on why intelligence will never be the same: bit.ly/4paM7iT #IDCQuanta #EmbeddedIntelligence #IDCAIPlatform