IDC

AI demand is reshaping datacenter network investment. As AI workloads scale, the need for high-performance switching infrastructure is accelerating across the market. 👉 Read the full analysis: bit.ly/4sASTPJ #Datacenter #Networking #TechTrends

AI’s next phase is not about productivity gains. It is about unlocking new sources of innovation. IDC’s FutureScape 2026 highlights how organizations are moving beyond efficiency to rethink business models, value creation, and competitive advantage. 👉 Read the full analysis: bit.ly/4lPYkHU #IDCFutureScape #Innovation #TechLeadership

If you’re attending IDC Directions 2026, securing your analyst 1:1 meetings should be a priority. These sessions are a core part of the experience, offering direct access to IDC experts for tailored insight and strategic guidance. Availability is limited and fills quickly. 🔐 Secure your schedule today: bit.ly/4advIEi #IDCDirections

Enterprise WLAN is entering a new phase, driven by next-gen connectivity demands. As Wi-Fi 7 gains traction, organizations are accelerating upgrades to support higher performance and more demanding workloads. 👉 Read the full analysis: bit.ly/4dIdhtq #WiFi7 #Networking #EnterpriseIT

Advertising is shifting from execution to orchestration. As AI agents take on a larger role in coordinating customer experiences, brands will need to rethink how campaigns are designed, activated, and optimized across channels. 👉 Read the full analysis from Roger Beharry Lall: bit.ly/4dIlkqe #AdTech #CustomerExperience #MarketingStrategy

Annual plans don't fail on paper. They fail on contact. Leading teams are shifting toward more adaptive approaches that move with the market, not behind it. The activation loop enables that shift, helping teams respond to real buyer behavior, focus effort where impact is highest, and generate measurable pipeline faster. Because in today’s environment, sticking to the plan matters less than acting on what’s actually happening. 🔗 bit.ly/3MWfh6p #B2BMarketing #ActivationLoop #GTMStrategy

The war in the Middle East is highlighting a structural shift in the digital economy: geopolitical events can now ripple directly through cloud infrastructure, supply chains, and enterprise operations. For CIOs, the priority is building technology strategies that remain resilient as conditions evolve. This analysis outlines a planning framework for technology leaders preparing for energy volatility, cyber escalation, and infrastructure disruption. 🔗 bit.ly/3NIb9aH #IDCPerspective #ITStrategy #DigitalResilience

⏰ Last chance to register! AI is reshaping how buyers discover, evaluate, and make decisions often before vendors ever see a signal. Join IDC analysts, Laurie Buczek and Greg Ireland for a discussion on AI-mediated buying and how marketing teams must rethink content, data, and engagement to stay visible and credible. 📆 TOMORROW - March 25 👉 Secure your spot: bit.ly/4sNqZ2u #B2BMarketing #GTMStrategy #TechMarketing

AI is moving onto the device and that changes how value is created and captured. From MWC 2026, new dynamics are emerging across user experience, partnerships, and monetization. 👉 Read the full analysis: bit.ly/47QhtUb #MWC26 #Devices #TechTrends

What’s ahead for AI and enterprise technology is not one conversation. It is many. In this preview, Rick Villars, Group Vice President Worldwide Research, offers a look into the themes shaping the track sessions at IDC Directions 2026 and the discussions they are designed to spark. Worth a watch before the conversations begin. Explore the agenda: bit.ly/4advIEi #IDCDirections

❗ Backlogs are a signal that traditional approaches to productivity are breaking down. As AI becomes embedded in development workflows, leading teams are shifting how work gets done. The result is a fundamentally different path to delivering value. 🔗 Read the blog to see how this shift is reshaping development strategies: bit.ly/4shJtbD #SoftwareDevelopment #Productivity #DigitalTransformation

The traditional marketing funnel is breaking down. Buyers now move through AI-mediated, self-directed journeys, blending human interaction, self-service content, and AI-assisted exploration. In this upcoming IDC webinar, Greg Ireland and Laurie Buczek examine how marketing leaders are redesigning content engines, data strategy, and journey orchestration for this new reality. 📅 March 25, 2026 👉 Save your seat: bit.ly/4sNqZ2u #B2BMarketing #RelevanceInMarketing #GoToMarket

Most GTM decisions don't fail because of execution. They fail because the wrong calls get locked in too early. IDC breaks down how leaders are navigating GTM decisions under pressure and why waiting for proof often means reacting too late. Because in today's market, the cost of being directionally wrong is higher than moving slowly. Watch the full analysis today: bit.ly/4bmLgEY #GTMStrategy #B2BMarketing #MarketingLeadership

The future of digital advertising may be shaped by agents, not audiences. By 2030, agentic AI is expected to redefine how ads are discovered, targeted, and transacted, shifting control toward intelligent systems acting on behalf of users and brands. This shift has significant implications for platforms, marketers, and revenue models across the ecosystem. 👉 Read the full analysis: bit.ly/3NJeLcr #AdTech #AgenticAI #DigitalAdvertising

Something big is coming to #IDCDirections. For years, Directions has been the place where ideas shape the future of the industry. This year, we’re taking the next step. Stay tuned, we’re preparing to announce something that will launch our customers forward. 📍 Boston, MA 🔗 bit.ly/4advIEi

Generative AI is expanding the attack surface faster than most organizations can adapt. This IDC blog explores how AI-driven cyber risk is evolving and why security strategies must shift to address new threat vectors, data exposure risks, and model-level vulnerabilities. For security and technology leaders, understanding this shift is critical as AI becomes embedded across the enterprise. 👉 Read the full analysis: bit.ly/3NbFcY9 #Cybersecurity #RiskManagement #SecurityLeadership

Not all data is a signal. A signal is directional evidence that something is shifting and it demands action, not more analysis. The risk isn’t missing signals. It’s waiting too long to act on them. Learn how to activate signals when it matters most: bit.ly/3MWfh6p #GTMStrategy #B2BMarketing #MarketSignals

🤖 AI is changing how buyers discover, evaluate, and decide, often before vendors see a signal. Join IDC's Greg Ireland and Laurie Buczek to explore how AI-mediated buying journeys are reshaping engagement and what tech marketers must do to stay visible and credible. 📆 March 25 @ 11:00 AM ET 👉 Register now: bit.ly/4sNqZ2u #B2BMarketing #GoToMarket #TechMarketing

Conflict in the Middle East is beginning to ripple beyond the region, touching energy markets, supply chains, and the broader digital economy. In this clip, IDC’s Ranjit Rajan discusses how these developments could influence global IT outlooks and what technology leaders should be watching in the months ahead. More context in the full analysis: bit.ly/4s4hNqK #DigitalEconomy #Geopolitics #ITSpending

AI agents are quickly moving from productivity tools to critical infrastructure, a shift that changes the risk equation (and investment priorities) dramatically. As organizations deploy more autonomous systems, the question will no longer just be “Was data exposed?” It will be “What decisions were shaped by a compromised system?” In our latest blog, Alessandro Perilli explores the implications — and what CIOs, CISOs, and boards need to rethink as AI agents gain real authority inside the enterprise. Read the full IDC analysis here: bit.ly/4lAkmOP #IDCPerspective #Cybersecurity #Governance #EnterpriseAI