
T 3831 - An independent first effort .. Mohit Chaddha .. \film FLIGHT .. all my good wishes ..🙏 bit.ly/FlightOfficial…
Mohit Chadda
1.6K posts


T 3831 - An independent first effort .. Mohit Chaddha .. \film FLIGHT .. all my good wishes ..🙏 bit.ly/FlightOfficial…






#Flight to release in cinemas; one of the most unique and creative films to have come out of Indian cinema; featuring @imohitc in a power-packed role...the edge of the seat AI-powered film to release in cinemas on May 30...do give it a try...you'll be surprised and stunned!

India’s first aerial action thriller is ready for takeoff again ✈️ #Flight returns with AI-enhanced VFX for a bigger, bolder cinematic experience. In cinemas 30th May @imohitc @heyishita @PavanMalhotra #ZakirHussain @_rohitchadda @akshayerathi youtu.be/AYNfxNsrn_o

…and it’s back! #Flight is a stylish film which was ahead of its time. India’s first AI powered film, this“action in the sky” affair is made at a minimal budget and yet delivers so much at the big screen. I am watching it for sure when it releases in theatres on 30th May! #MohitChadda






The fact that theatrical distribution CANNOT just be a function of 'clout & data' is more pronounced than ever before! Distribution requires a deep understanding of content syntax & more so, audience demographics / psychographics at a hyper local level. Every film's journey to its audience is bespoke & the sooner we understand this as a fraternity, the better we'll do with our strike rate. A mass film HAS TO be marketed on ground over a sustained period at the points of consumption where its audience truly exists & then be released there! Similarly, niche films that appeal to an urban mindset must be 'sampled', but cannot be force fed to an audience that doesn't relate to their story-telling style. Scenarios like those not only result in what I'd call 'content indigestion' but also cause aggressive apprehension around consistent consumption in the future. More so, this mismatch results in lopsidedly vocal criticism of such films early into their release weeks, thus diminishing their chance of succeeding as the days go by! This is a specialised job, not an ancillary! Let's treat it like one! #Films #Cinema #Musings

Thanks to Rohit Shetty for releasing Singham 3 summary on Youtube directly No need to go the theatre anymore!
