IMPRINT

Investing in #AI can be an #ROI game-changer, but only if done wisely. The IMPRINT AI Discovery Lab has been rigorously testing the latest tools and has some ROI-boosting tips to share. imprintcontent.com/3-tips-for-mak… #marketing #contentmarketing

Improving #ROI means embracing a test-and-learn culture. #Testing isn’t just another #marketing cost — it’s an essential investment in your brand's ongoing success. Let's explore ways a structured testing approach can help you maximize ROI. imprintcontent.com/test-your-mark…

Retailers using #omnichannel marketing increase consumer engagement by 251%. But it might not always be the best approach. We explore its benefits, challenges, and when a more focused, channel-specific strategy might drive better #ROI. imprintcontent.com/omnichannel-be…

Improve your organic traffic just by pruning old content! We explain what SEO “pruning” is, why it works, and provide some pruning best practices to help boost your search rankings. imprintcontent.com/seo-pruning-ol… #SEO #ContentMarketing #InboundMarketing

Remember 2012? When then-CEO of Betterment said “financial advisors are bad for your wealth?” What happened to the robo-advisor takeover? Our latest post explains why financial advisors aren’t going anywhere any time soon: imprintcontent.com/why-robo-advis… #Finance #Marketing #Advisor

Introducing AI into your personalization efforts can lead to some, well, creepy results. What if you focused on relevance instead? Our latest piece offers four steps for combining AI with classic marketing tactics to get the most out of your #content. imprintcontent.com/ai-personaliza…

Do audiences care about your use of AI? Depends on who you’re talking to. Our latest post breaks down the unique concerns of B2B, B2C, employee, and shareholder audiences, and how to ensure your communications don’t go awry. imprintcontent.com/audiences-comm… #ArtificialIntelligence

More Americans are turning 65 than ever before. @ContentDuncan breaks down what this "Peak 65" wave means for marketers in the retirement space, and offers 7 tips for updating your messaging. imprintcontent.com/longevity-plan… #Retirement #Marketing #ContentMarketing

Humans can’t help but add steps to slow processes. This ‘addition sickness’ hinders growth, creativity, and efficiency. Here are the most common triggers for ‘addition sickness’ and the GROSS (in name only) remedy for it. imprintcontent.com/content-market…… #ContentMarketing #Marketing

The Great SEO Heist cost an unsuspecting site millions in organic traffic. The culprit? AI-generated content. We unpack this “black hat” thievery, and what it means — and doesn’t mean — for the future of SEO. imprintcontent.com/ai-seo-heist-p… #SEO #ContentMarketing #AI

One in five searches on Google returns a video, and that video is frequently above the #2 ranking page. That’s real SEO power! Here are five things you can do to boost your videos' SEO potential. imprintcontent.com/seo-video-opti… #ContentMarketing #SEO #Video

We’re keeping tabs so you don’t have to! 🤓Here are the 5 most important recent developments in the colliding worlds of SEO and AI: imprintcontent.com/seo-ai-news-ro… #SEO #AI #ContentMarketing

Let AI do more. You do different. This is the year of taking ownership of your content and differentiating your brand. Use these five formats to stand out. imprintcontent.com/content-market… #ContentMarketing #Marketing #Content #AI #ArtificialIntelligence

Don’t let these 4 common misconceptions hold your business back from SEO success in 2024! imprintcontent.com/seo-2024-advic… #SEO #ContentMarketing #Marketing

If you’re a financial services marketer in the retirement space, make sure your audiences are aware of these 6 new changes now in effect via the SECURE 2.0 Act. imprintcontent.com/secure-act-fin… #Retirement #FinancialPlanning #ContentMarketing

Happy holidays! In the spirit of this giving season, we would like to share how we leave our mark through purpose. Please click below to enjoy our holiday video. We hope your holiday season is bright and wish you all the best in 2024! imprintcontent.com/holiday-2023/

Have you heard of the “confidence gap” crisis facing advisors? 😬Younger investors' needs and expectations are different from older generations. We interviewed 150 financial professionals to find out exactly what they need. imprintcontent.com/confidence-gap… #contentmarketing #marketing

THREE-PEAT! Three wins (and nine nominations) in 10 years is a track record we're very proud of! Our team reacts to the news of our 2023 Agency of the Year win. imprintcontent.com/imprint-conten… #ContentMarketing #Marketing #Content @CMIContent

The dominoes are falling for content marketers in cannabis. We spoke with Cannabis Marketing Association Founder and CEO Lisa Buffo about what progress in three key areas could mean for the industry. imprintcontent.com/cannabis-conte… #cannabis #contentmarketing #marketing

We spent three full days at #CMWorld in D.C. listening to #contentmarketing experts from a host of industries to discuss #AI, team building, social media and everything in between. Here are our four biggest takeaways for 2024. imprintcontent.com/ai-is-adjectiv… @CMIContent #CMW2023