Anton
242 posts
Web3 should be paying attention to Cash App’s play to earn game.
This is literally play to earn CASH 💸
And it exposes a few uncomfortable truths about our industry:
- The direction is right. People clearly want games where they can earn.
- We have a distribution problem. Cash App has 60M users. Most Web3 games have none.
- We have a marketing problem. The idea is good, but we’ve struggled to reach the mainstream.
Their model is also different.
Cash App already makes money from its digital banking services, and they already have a massive user base. That allows them to redirect part of their marketing budget into a game instead of something like a Super Bowl ad.
So in a way, the rewards are simply a different form of marketing spend.
New games don’t have that advantage. They first have to build a user base, generate revenue, and then distribute rewards. That’s a much harder path.
I also think Web3 has failed to push the boundaries.
How is it that no Web3 game has meaningfully partnered with a CEX, DEX, prediction market, or perpetual exchange?
I’ve been saying this for a long time: DeFi platforms are the best distribution layer for games.
Protocols like Uniswap already have:
- millions of users
- constant on chain activity
- strong fee generating business models
That means they can easily fund prize pools or reward systems, the same way Cash App can fund rewards from its banking fees.
Instead of relying purely on token emissions, games could plug into existing financial platforms with real revenue and real users.
The opportunity has been there for years. Web3 just hasn’t pushed the boundaries enough.
Let's stop stealing the VC money and get to work!
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Just be active to gain Massively
Comment Hello 👋
Let’s follow you ASAP Frenss
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Day 45 of rating all web3 games.
Game of the day - @themachinesgame
Gameplay - 8/10
Graphics - 7/10
Overall Experience - 7.5/10
What game should I play and review next? ANY GAME.
00:00 intro
00:38 Gameplay
04:00 Final thoughts
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