
If claude actually writes better copy than you, then you just suck at writing copy
John Cocktosen
1.5K posts

@indiewhacker
slop slangin' 🤖

If claude actually writes better copy than you, then you just suck at writing copy






If claude actually writes better copy than you, then you just suck at writing copy

biggest unlock I’ve had with increasing my win rate on new creatives is reverting back to manual research - reddit forums - curated tiktok fyp - answer the public - joining FB groups my avatar are in - amazon reviews - trustpilot - youtube comments - competitor’s ad comments - post purchase survey data manually doing this forces you to actually read & digest the information your knowledge on the avatar becomes your edge vs your competitors who just do deep research with GTP & don’t even read the doc build out a notion document for each avatar/angle you have and when doing manual research, start to build out your notion documents with screenshots, phrases etc. keep doing this and you’ll find you are far less reliant on AI writing your scripts, and you genuinely know how to connect & communicate with your avatar - the way your structure your sentences - the words that you use - the objections that you know to handle all of these make a huge difference in performance execute on this & your scripts and ads will massively improve



If your ad has high CTRs but low conversion rates Here are the 2 ways we solve it










one of the coolest ecommerce sites I've seen in a while




