Infotools

Georgia-Pacific applies Infotools Harmoni's analytic power to B2B purchasing data, after using the platform for years on the consumer side of the business. Read the new case study >>> ap1.hubs.ly/y0GN4X0 #mrx #insights #marketresearch #brandstrategy

We are proud to announce the launch of Harmoni 3 (H3), the most significant evolution of our insights platform to date. H3 delivers major speed and processing-power gains and introduces ChatHarmoni, our new generative AI research companion. #mrx #insights ap1.hubs.ly/y0F-M-0

We partnered with Transport Agency Waka Kotahi to streamline its reporting and democratize access to insights across the organization using Infotools Harmoni. Read the full story to see how we helped get their data into the fast lane: ap1.hubs.ly/y0Fyfg0

Static reports still dominate insight delivery. Interactive reporting allows teams to support decisions over time. The latest post in our 𝘐𝘯𝘴𝘪𝘥𝘦 𝘵𝘩𝘦 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘌𝘯𝘨𝘪𝘯𝘦 series is live: Why static reporting slows insight teams down: ap1.hubs.ly/y0yPVN0 #mrx

A year ago on the podcast, we welcomed Michelle Niedziela, PhD, a behavioral neuroscience expert, to discuss the evolving role of neuroscience in consumer insights. Listen here: ap1.hubs.ly/y0vX540 #mrx #marketresearch #neuroscience #insights #consumerinsights

In #mrx, the shift from automating tasks toward empowering human-led exploration has become a defining trend. Writing for @QuirksMR, our John Bird makes a compelling case for why curiosity, not efficiency, will shape the future of #insights. hubs.li/Q03ZxD940 #restech

Can't wait to get your hands on the latest wave of your brand tracker data? Harmoni is a #BrandTracking analysis tool that empowers your team to generate rapid insights and analyses from your data. Discover Harmoni: hubs.li/Q03YSxw60 #MRX

Ready to unlock the true value of your research data with faster, sharper, more effective #BrandTracking? 🌟 Try Harmoni for 30 days free and see what makes it the brand tracking software trusted by the most trusted brands worldwide. hubs.li/Q03V-Y7s0 #MRX #BrandStrategy

Our approach to #AI in #MarketResearch is grounded in a few guiding principles: ⭐ AI should amplify curiosity, not replace it. ⭐ Human context remains essential.  ⭐ Data protection and provenance matter more than ever.  ⭐ Integration beats isolation. hubs.li/Q03V-WRT0

A year ago on the podcast, we welcomed Tom Johnson, Senior Director of Consumer Insight and Analytics, who discussed his journey in market research and the importance of aligning #insights with business goals. Listen here: hubs.li/Q03VGfDC0 #MRX #BrandStrategy

Can't wait to get your hands on the latest wave of your brand tracker data? Harmoni is a #BrandTracking analysis tool that empowers your team to generate rapid insights and analyses from your data. Discover Harmoni: hubs.li/Q03Vs0_Y0 #MRX

"Delivering insights isn’t just about methodology, it’s about connection. If stakeholders aren’t engaged, even the most sophisticated work risks being overlooked." Our Group Services Director Horst Feldhaeuser writes for Research Live: hubs.li/Q03V1Tvl0 #MRX #MarketResearch

Infotools’ team members Andrea Mitlag, Willem Coetzee, and Yan Ma shared their reflections and stand out moments from the recent Research Association New Zealand (RANZ) New Zealand Insights Conference at Orakei Bay. Read more here: hubs.li/Q03QfKzn0 #MRX #MarketResearch

"With the surge of new tools and technologies, it’s easy for insights professionals to focus on data collection and analysis while overlooking that critical factor: stakeholder engagement." Our Horst Feldhaeuser writes for Research Live: hubs.ly/Q03LK2rT0 #MRX

A year ago on the podcast we welcomed Stefanie Zammit. The episode delves into Stefanie's career journey, reflecting on the lessons she has learned along the way, and what she would love to have known earlier as a market researcher. Listen here: hubs.li/Q03Ln3yL0 #MRX

"Delivering #insights isn’t just about methodology, it’s about connection. If stakeholders aren’t engaged, even the most sophisticated work risks being overlooked." Our Horst Feldhaeuser writes for Research Live >>>> hubs.li/Q03FRQLf0 #MRX #BrandStrategy

Our Andrea Mitlag, Regional Engagement Director - APAC, is attending The Research Society's Human Insights Conference, coming up in just over a week. Are you attending? Be sure to say hello to Andrea! Learn more: hubs.li/Q03F1L6N0 #HIC25 #MRX #WomeninResearch

A year ago on the podcast, we welcomed Lucy Davison, who highlighted a common issue within the industry: #marketresearch companies often struggle to promote themselves effectively, despite excelling at providing marketing advice to their clients. hubs.li/Q03C8Ykd0 #MRX

Ready to unlock the true value of your research data with faster, sharper, more effective #BrandTracking? 🌟 Try Harmoni for 30 days free and see what makes it the brand tracking software trusted by the most trusted brands worldwide. Discover Harmoni: hubs.li/Q03C8BLG0 #MRX

In today’s data-saturated world, marketers are inundated with numbers—from clickstreams and CRM records to sales transactions and social engagement metrics. Our Horst Feldhaeuser writes for Advertising Week on making your survey data count: hubs.li/Q03C8KmR0 #MRX