Infotools

“AI is not the strategy. Strategic thinking is.” In her new article for @Greenbook, Infotools' Tatiana Urrea explores what it actually takes to turn generative AI into meaningful business impact inside insights teams. ap1.hubs.ly/y0VBXV0

#MRX creates value when it helps people make decisions, not when it stays trapped in reporting workflows. In this Insights Association article, we share how shared data environments, harmonized foundations & accessible analysis turn #insights into action. ap1.hubs.ly/y0Tjty0

𝗜𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗲𝗻𝗴𝗶𝗻𝗲: 𝗠𝗮𝗸𝗶𝗻𝗴 𝘀𝗲𝗻𝘀𝗲 𝗼𝗳 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗳𝗿𝗼𝗺 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝘀𝘂𝗽𝗽𝗹𝗶𝗲𝗿𝘀 New piece on the importance of bringing #mrx data together & maintaining it beyond the life of a single project. ap1.hubs.ly/y0RfJb0

“Learning Harmoni was far easier than I expected...It harnessed my curiosity and I enjoyed all the discovery.” Alisha Meek, Director, Insights at Georgia-Pacific. Read more about how we helped @georgiapacific understand complex B2B purchasing behavior: ap1.hubs.ly/y0RfGz0

Most organizations already have the data they need, but they need to make it usable. In @researchlive, John Bird explores why better access to #mrx data with a centralized hub is becoming critical as AI reshapes how decisions are made. ap1.hubs.ly/y0Q5zH0 #insights

When reporting cycles tighten and stakeholder demands grow, the challenge is rarely a lack of data. It is how quickly teams can turn that data into something usable. A leading New Zealand financial institution is doing exactly that with Infotools Harmoni: ap1.hubs.ly/y0L8Wv0

Read our newest case study with Silver Fern Farms to see how they built a global understanding of consumer demand and turned it into a shared, always-on source of truth using Harmoni. ap1.hubs.ly/y0JMSz0 #mrx #insights #marketresearch

Silver Fern Farms: a true understanding of global consumers ap1.hubs.ly/y0J-Rv0

Georgia-Pacific applies Infotools Harmoni's analytic power to B2B purchasing data, after using the platform for years on the consumer side of the business. Read the new case study >>> ap1.hubs.ly/y0GN4X0 #mrx #insights #marketresearch #brandstrategy

We are proud to announce the launch of Harmoni 3 (H3), the most significant evolution of our insights platform to date. H3 delivers major speed and processing-power gains and introduces ChatHarmoni, our new generative AI research companion. #mrx #insights ap1.hubs.ly/y0F-M-0

We partnered with Transport Agency Waka Kotahi to streamline its reporting and democratize access to insights across the organization using Infotools Harmoni. Read the full story to see how we helped get their data into the fast lane: ap1.hubs.ly/y0Fyfg0

Static reports still dominate insight delivery. Interactive reporting allows teams to support decisions over time. The latest post in our 𝘐𝘯𝘴𝘪𝘥𝘦 𝘵𝘩𝘦 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘌𝘯𝘨𝘪𝘯𝘦 series is live: Why static reporting slows insight teams down: ap1.hubs.ly/y0yPVN0 #mrx

A year ago on the podcast, we welcomed Michelle Niedziela, PhD, a behavioral neuroscience expert, to discuss the evolving role of neuroscience in consumer insights. Listen here: ap1.hubs.ly/y0vX540 #mrx #marketresearch #neuroscience #insights #consumerinsights

In #mrx, the shift from automating tasks toward empowering human-led exploration has become a defining trend. Writing for @QuirksMR, our John Bird makes a compelling case for why curiosity, not efficiency, will shape the future of #insights. hubs.li/Q03ZxD940 #restech

Can't wait to get your hands on the latest wave of your brand tracker data? Harmoni is a #BrandTracking analysis tool that empowers your team to generate rapid insights and analyses from your data. Discover Harmoni: hubs.li/Q03YSxw60 #MRX

Ready to unlock the true value of your research data with faster, sharper, more effective #BrandTracking? 🌟 Try Harmoni for 30 days free and see what makes it the brand tracking software trusted by the most trusted brands worldwide. hubs.li/Q03V-Y7s0 #MRX #BrandStrategy

Our approach to #AI in #MarketResearch is grounded in a few guiding principles: ⭐ AI should amplify curiosity, not replace it. ⭐ Human context remains essential.  ⭐ Data protection and provenance matter more than ever.  ⭐ Integration beats isolation. hubs.li/Q03V-WRT0

A year ago on the podcast, we welcomed Tom Johnson, Senior Director of Consumer Insight and Analytics, who discussed his journey in market research and the importance of aligning #insights with business goals. Listen here: hubs.li/Q03VGfDC0 #MRX #BrandStrategy

Can't wait to get your hands on the latest wave of your brand tracker data? Harmoni is a #BrandTracking analysis tool that empowers your team to generate rapid insights and analyses from your data. Discover Harmoni: hubs.li/Q03Vs0_Y0 #MRX

"Delivering insights isn’t just about methodology, it’s about connection. If stakeholders aren’t engaged, even the most sophisticated work risks being overlooked." Our Group Services Director Horst Feldhaeuser writes for Research Live: hubs.li/Q03V1Tvl0 #MRX #MarketResearch