Inscape

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We're excited to share that we're kicking off the year with an expansion of our partnership with @TVisionInsights! This will benefit the entire media ecosystem by providing both media owners and buyers an ability to understand consumer co-viewing behavior. adweek.com/adweek-wire/in…

In 2024, the share of smart TVs used exclusively for streaming reached a record high of 61%. See more insights from our Q3 Trends Report to discover what this means for the year ahead:

The way viewers are accessing content on their smart TVs has fundamentally changed. Our Q3 data reveals that this year 61% of smart TVs only stream content. Download the full Q3 report to find out what this means for you in 2025: inscape.tv/resources/insi…

In an ever-evolving TV landscape, Inscape provides faster, more reliable, and actionable insights to help you navigate what’s next. Download our Q3 2024 Insights Report to uncover how TV viewing changed in 2024—and what it could mean for the year ahead. inscape.tv/resources/insi…

Cannes Lions is right around the corner! Inscape's Ken Norcross and Rich Guinness will be at the VIZIO lounge on the MediaLink beach next week from June 17th-20th, we can't wait to see you there!

Join Inscape on the beach in Cannes! Our VP of Data Licensing and Strategy, Ken Norcross will be at the VIZIO Lounge on the @MediaLink Beach from June 17th-20th. Email us at info@inscape.tv to ensure we get the time to talk all things data!

Even though cord cutting is a growing trend, viewers are still loyal to traditional TV sources for news. 79% of news viewing on smart TVs came from cable, satellite or OTA in Q4 of '23. Download our full trends report for more insights on Q4: inscape.tv/resources/insi…

What percentage of news viewing do you think occurs via satellite and cable? Cast your votes and stay tuned for the answer from Inscape data tomorrow.

Our enhanced dataset, the Commercial Feed+ unifies the view of linear and streaming ad exposures, allowing you to enhance strategies and performance. @norcross_ken shares how it works, learn more here: inscape.tv/resources/solu…

More than ever, advertisers need to understand where their campaigns are being exposed to audiences across linear and streaming. Take a look at a recent analysis of a top advertiser to see how Inscape can provide the unified insights you need.

Yesterday at @tvoftomorrow, Inscape's Charbel Makhoul joined experts from @Cimm, @Fox and @LiveRamp for a discussion on how data is powering a new era of convergent TV. Thanks so much to CIMM and TVOT for putting together an amazing panel!

Join us March 27-28th for The TV of Tomorrow Show in San Francisco! On the 27th, Inscape's Charbel Makhoul will take the stage with friends from @CIMM_NEWS, @FOXTV and @LiveRamp to discuss data in the converged TV era. Register now to reserve your spot: itvt.com/tvot/

Thank you to everyone who showed up to Inscape’s panel discussion on how big data can help solve for fragmented viewing at @the_ARF Audience x Science event. If you couldn’t join us, get our Q4 2023 Market Trends to catch up on some of what you missed: inscape.tv/resources/insi…

As the TV industry continues to evolve, are you equipped to track the latest shifts in viewership? Inscape’s smart TV data offers the insights essential for keeping up on audience behavior. Inscape’s Q4’23 Trends Report is now available for download here: inscape.tv/resources/insi…

@norcross_ken, our VP of Data Licensing and Strategy, reminds the industry that Tuner Data is just the first step in revolutionizing local TV measurement. What do you think is next? Learn more about how Tuner Data is bringing big data to OTA : inscape.tv/resources/solu…

It’s almost time for the Advertising Research Foundation (ARF)’s Audience x Science conference! On Wednesday, March 20, 2024, Inscape’s James Alexander, and Rich Guinness will take the stage for a special presentation. Register now to attend: thearf.org/arf-events/202…

With comprehensive second-by-second TV viewing data from over 23 million opted-in devices, Inscape's scale and granularity are unmatched in the market. TVREV leverages our data to unlock the biggest viewership trends every week: tvrev.com/news/weekly-tv…

Inscape has partnered with DISQO to help bridge the gaps in cross-media measurement, providing an effective way to measure ad effectiveness without silos. Learn more about our latest collaboration here: inscape.tv/resources/insi…

We’re sponsoring @the_ARF's Audience x Science event March 20-21! Inscape's James Alexander and Rich Guinness will give a talk on the unique value of Inscape data. Register now to see us at the conference: thearf.org/arf-events/202…