CDL Intel

It was rumored SSG would be entering the CDL last year and while we did discuss with multiple groups, we ultimately passed for a few reasons. What we found after deep diving into the economics is that the license, which would be “transferred” at a cost, was more of a liability than an asset. The real value is the brands attached to the license, making it hard to justify a heavy cost to obtain it. The cost to operate vs revenue potential would also make it impossible to be competitive in the current ecosystem. The other issue entering as a new organization was the lack of available talent to build around. Challengers does its job cycling new talent to the CDL teams but lacks purpose for a Challenger teams to improve with limited opportunities to compete against the best. I would love to run a similar program like we did in Halo but for Call of Duty and hopefully one day we will get the opportunity if it ever returns to an open system.