Ipsos

And that’s not all, keep an eye on our page, as we will be announcing even more exciting topics very soon! 🗓️ 22–26 June 📍 RTL AdAlliance Beach and Cannes Palais stage! Discover the full schedule 👉 tinyurl.com/36cm73e6

✔️ In brands we trust: from AI pixels to people with Claire Emes and Arnaud Debia. ✔️ The shoppable masterpiece: brand equity and creativity in retail media with Pedr Howard.

Meet Ipsos @ Cannes! This year, Ipsos is thrilled to host a series of high-impact talks tackling the most pressing trends and featuring an incredible lineup of top-tier experts:

69% of Americans now buy more private-label products, up from 59% last year. Brands must rethink loyalty in this value-driven market. Learn more in our Know The New America & Beyond Newsletter 👉ow.ly/wq3n50YYPri

Taken together, when we look at how different generations live, work and play, we end up with a powerful blend of continuity and change. Download the full report 👉 tinyurl.com/mrndaud4

🔹Generations at Work: We’ve been exploring the true-life cycle of the modern workplace. In doing so, we ended up dispelling the biggest (and most persistent) myths about generational differences.

Is your brand ready for a world with fewer buyers? The demographic landscape is shifting faster than ever. The Ipsos Generations Report 2026: Continuity vs Rupture takes a deep dive into the demographic pressures and cultural shifts reshaping our world.

🔹How to leverage the 'Fan Multiplier Effect' to engage passionate fans and amplify rewards. Read the full article and elevate your sponsorship strategy 👉 tinyurl.com/4dkcyshj

Here is exactly what you will uncover in the article: 🔹How to strategically balance long-term and short-term sponsorships. 🔹The importance of 'Brand Fit' in driving successful consumer perceptions.

Are you playing the long game or the short game with your sports sponsorships? ⚽ Connecting with wide audiences is just the first step. To truly maximize brand impact, marketers need to strike the right balance and engage fans authentically.

Perceptions of the economy are softening. 36% say their country’s economy is “good” — down 4pp from last month 👉 ow.ly/qv5Y50YV0hG

In the U.S., concern about military conflict has increased significantly. 27% now cite it as a worry (+15pp). Explore more in our What Worries the World survey 👉 ow.ly/6crc50YV0bZ

Watch the video, then dive into Misfits Stories from Ipsos to discover the full power of storytelling in creative effectiveness.👉 ipsos.com/en/misfits-sto…

If today's advertising landscape is a battle for attention, what strategies should brands lean into? Listen in to hear why brands need to stop selling and start storytelling.

🎬 "If you’re not entertaining, you’re not engaging." Are brands playing it too safe with their advertising?