Ipsos US

Driving remains the preferred way to travel in 22 out of 31 countries covered in our new research. But this doesn’t mean people are rejecting public transport, which they find safe and accessible, with clear environmental benefits. Hear new insights today! ipsos.com/en-us/KEYSwebi…

So far, higher gas prices do not seem to be affecting our plans... As with last summer, more Americans are planning road trips over 100 miles (63%) than flying domestically (48%) or internationally (28%). ipsos.com/en-us/gas-pric… ipsos.com/en-us/almost-a…

Americans continue to hold negative views of U.S. military strikes against Iran, with disapproval of the strikes significantly outweighing approval. Access our latest polling data ipsos.com/en-us/us-milit… ipsos.com/en-us/american… ipsos.com/en-us/presiden… ipsos.com/en-us/quincy-i…

Attention is harder to get than ever, but there's vast opportunity for brands to break through. In our latest Insights to Activate, we help brands understand how they can take advantage of this keen interest in individualism. ipsos.com/en-us/insights…

Learn the skills you need now, what you should encourage your children to study, and strategies for building dynamic teams ready to tackle emerging challenges within rapid technological shifts. ipsos-insight-llc.foleon.com/your-next-big-…

Reuters/Ipsos Core Political reveals that Americans now identify the economy (16%) and foreign conflicts (14%) as the nation's most pressing concerns. Trump's overall approval sits at the lowest recorded number for Reuters/Ipsos polling in his second term ipsos.com/en-us/presiden…

American consumers interested in AI shopping say they prefer it to act as an extension of their prior inputs or historical preferences, not with full autonomy. How well do you understand the role agentic AI will play in their individual purchase journeys? ipsos.com/en-us/ipsos-da…

Attention is harder to get than ever, but there's vast opportunity for brands to break through. In our latest Insights to Activate, we help brands understand how they can take advantage of consumers' keen interest in individualism. ipsos-insight-llc.foleon.com/ipsos-insights…

For retailers trying to get people to download their apps, the top thing consumers want are discounts and deals, according to new data from the Ipsos Consumer Tracker. ipsos.com/en-us/storage-…

While Americans broadly agree about regulating AI to avoid harm, Democrats are far more passionate about the technology's impacts on the environment, according to new data from the Ipsos Consumer Tracker. ipsos.com/en-us/most-ame…

A new American Institute for Boys and Men/Ipsos poll finds that a majority of both the general public and young men ages 18–24 view prediction markets as closer to gambling than investing. ipsos.com/en-us/american…

Here are five charts on where Trump’s approval rating stands, why Trump’s approval rating has been so stable, and where Trump’s supporters stand on the war. ipsos.com/en-us/presiden…

A new Reuters/Ipsos poll, conducted March 17-19, finds that 59% of Americans disapprove of U.S. military strikes against Iran, compared with fewer (37%) who approve. ipsos.com/en-us/american…

A new Quincy Institute and The American Conservative poll conducted by Ipsos explores attitudes towards the U.S. decision to go to war in Iran among Americans who voted for Donald Trump in the 2024 election. ipsos.com/en-us/quincy-i…

Missed our live briefing? Revisit the recording now. Throughout 2026, we'll host regular updates to help you understand America at 250. Get trusted insights to make sense of the new reality, in context with the latest news of the day. ipsos.com/en-us/webinar-…

New Axios/Ipsos American Health Index finds bipartisan support for increased federal spending to cut healthcare costs; and trust in government over childhood vaccine requirements has eroded. Take a look ipsos.com/en-us/axios-ip…

A new NAMI/Ipsos Workplace Mental Health Poll finds that stress is on the rise, with caregivers and managers without employer-provided training reporting highest burnout rates. Access the data here. ipsos.com/en-us/nami-wor…

According to the global Ipsos Happiness Report for 2026, 73% of Americans report being happy. Dig into the data here. ipsos.com/en-us/global-a…

Will you be watching? More than half of Americans say they don’t plan to watch any of the 2026 March Madness college basketball tournament, according to the Ipsos Consumer Tracker. ipsos.com/en-us/despite-…

Our latest report explores one of the most important questions facing the industry: Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed marketing practitioners across four countries. ipsos.com/en-us/marketin…