Iris

@Archarom That could actually be the salvation of this currently godforsaken league. I'd volunteer as tribute for the cause, bringing 15years experience in esports including tournament arranging to the table 🫡

WHO WANTS TO HELP AND MAKE NLC A PROPER LEAGUE??? Serious question!

Lundqvist Lightside is recruiting! We’re looking for a Social Media Manager to help manage and grow our presence across our platforms. Interested in esports and content creation? We’d love to hear from you. 📩Contact Discord: @dodomeista or DM us here on X. 🚀

@ClapMNG Im down, toss an invite boss!

@Coachingnhades @LightsideSWE @Ted_Guru @T0uchlol @EthanH_G can vouch for this legend! <3

Hey, I am LFT after Coaching with @LightsideSWE in the NLC, they allowed me to explore my Options I am looking for Major ERL 1/2, minor ERL 1, References: @Ted_Guru @T0uchlol @EthanH_G Likes and Retweets highly appreciated <3

@Coachingnhades @Veritryxa EZZZZZZZ

Rivals League är inte så svårt att spela i xD Jag bygger fel men slaktar dem ändå. Thanks @irisqtt_ @Veritryxa for letting me help out big love

@JamadaLoL Wild 💀😭 Miss you goat!

Oh btw, with Trouble no longer on the NLC, this now means that EVERY week so far on the NLC has had different talent/personnel. Every. Week.

@Archarom Giga wild, must have hit their head real bad idk

There we go. IMAGINE firing the person that saved you ass multiply times including during an event where your Graphic designer fell asleep and she did the graphics all by herself on a laptop to save your show. Imagine! Woops shouldn't have said it?

@g_troubleinc Say it isnt so, surely a bad joke? 😭

As of today I am no longer part of the NLC. 7 years on the product and 3 back to back finals last year. I am speechless atm.

@Hiprain This is utterly crazy, what a fumble but am happy for your freedom at least :/

After 10 years covering this scene, I was let go via a DM on Discord. It’s sad, but honestly, It’s also a relief to step away from what’s become a complete dumpster fire. Week after week my mental was getting battered being tied to the NLC.

I am a senior vice president at a $68.7 billion gaming company. Activision-Blizzard. We have a 30-year-old franchise. Warcraft. Millions of players. A subscription model that prints $15 a month per user. A cash shop on top of the subscription. Paid expansions on top of the cash shop. Our former creative director just told the press he wishes we hadn't called it "Warcraft." He said the name sounds intimidating. He helped create the name. We ran focus groups. The focus groups said the brand needed to be "more approachable." We asked the focus groups if they played the game. They did not. We took their advice anyway. Our VP told an interviewer we want players to experience "weddings, raids, and new adventures." She listed weddings first. Before raids. In a game called Warcraft. Nobody in the room flinched. She also said "No one thinks the same about Warhammer." She compared our franchise unfavorably to a competitor. On the record. As a defense of the franchise. The forums are on fire. Twenty-year veterans are writing goodbye posts. One thread is titled "Think I'm done with WoW." Another calls our pre-patch a "player purge." We called our GDKP raiders "delusional." We timed a cash shop bundle to launch during the Trading Post anniversary -- the one event where players earn free cosmetics. We offered 200 discounted items but kept the monthly currency cap at 1,000. The math doesn't work unless you open your wallet. The community noticed. We described their concerns as "feedback we're monitoring." We are always monitoring. We have never once changed course because of monitoring. The players say we're "Disneyfying" the game. Turning gritty into cute. War into weddings. Orcs into mascots. They're not wrong. The data says approachable properties have wider TAM. Total addressable market. That's the metric now. Not "subscribers who love the game." Not "community that built this franchise." TAM. TAM doesn't post on forums. TAM doesn't write goodbye letters. TAM doesn't have 20 years of muscle memory and lore knowledge and raid nights that turned into real friendships. TAM is a number in a slide deck that makes a board feel comfortable. We added player housing. Players have asked for it since 2004. We launched it in 2026. Twenty-two years. We described this as "listening to our community." We are very good at listening. Eventually. When the feature aligns with a monetization roadmap. Here is what I know and cannot say in a meeting: The name was never the problem. The name built this. The name survived server crashes and subscription drops and an activision merger and a harassment scandal and a $68.7 billion acquisition. The name is "Warcraft" and for 30 years nobody was confused about what it meant. The problem is not that new players find the name intimidating. The problem is that old players are starting to find us unrecognizable. And we don't have a focus group for that.

"They're like the Swedish imposters" - @ZzleeperJR🇩🇰

💅

@babydriver999 @G2esports @Basick_lol

✨DREAM CONTENT JOB ALERT at @G2esports✨ Very rare opportunity to join our talented content team!!! We're looking for: Producer 📝 Short form content producer 🤳 Videographer 🎥 How to join?? 👇🏻👇🏻👇🏻

@Basick_lol Hahaha nostalgia, i couldnt even be mad when I first heard the diss track against us 😭😭🔥

Diss Tracks (Bonus) I have a huge passion for music, and sometimes I let that passion spill over into my esports life. Here they all are. The last 2 were written & performed solely by me. Nobody's safe😈 youtu.be/SJiHwMfCfTM youtu.be/qQ2BoyCEsFA youtu.be/KMddFHS8s6s

Social Media Manager LFT thread 🧵 Hi, I'm Basick! After four educational and exciting years with @LightsideSWE, I've decided to part ways and look for paid opportunities for 2026. This thread showcases some of the value I can bring to your organization!

Absolute goat, this guy moves mountains if you tell him to- all while looking like a beast! Dont waste the oppertunity, contact him asap Pog!

And so, my time in Lightside has come to an end. I am eternally grateful for the memories and friendships that I’ve been blessed with along the way. I’ve decided to explore paid opportunities for next year. As of today, I am LFT as Social Media Manager. Full LFT post soon™️

THROWBACK MONDAY — STARTING TOMORROW💙 Every Monday, we’ll drop a throwback clip from Lightside’s journey — moments from former managers, players, and coaches. Where we’ve been matters. Where we’re going matters more. 👀 First drop tomorrow!

We want to hear from you!💙 Which esport title do you follow the most?

Lightside is growing, and we’re looking for new stars to join the team✨ If you want to be part of an ambitious esports project, this is your chance, experienced or inexperienced, everyone is welcome on the Lightside. We’re currently recruiting: 🔹Social Media Managers, help us bring our presence to life 🔹Community Managers, build a positive and active community 🔹Graphic Designers, shape Lightside’s visual identity These roles are unpaid, but perfect for learning, growing and gaining esports experience. Think you’re a good fit, then step into the Lightside. 👉Apply via the link below! 💙Likes, shares and reposts appreciated.

@NoT1me4You Despair 😭

@irisqtt_ Sadly didn’t see any stripper poles today, only stairs 😔

All certificates are now fixed, all that is left is the interview and health checkup. Then I’m officially FireFighterTime4You.