Interactive Sponsor

Most sponsorship conversations don’t become real partnerships. Not because the idea is weak — usually it’s framed the wrong way. Brands look at this across marketing, strategy, and increasingly, innovation. I write about how this actually works: isponsor.substack.com

Space tech industry is now estimated to be worth a stratospheric $626 billion. It’s also a multi trillion dollar investment opportunity, considering solar farms, data centers, etc. writes @grice_maisie via @CityAM.

JPMorgan is finally rolling out its consumer bank in Europe ft.trib.al/OfI0VMm

Hyundai sponsors the new four-part series from CNN #KEverything that explores the global rise of Korean culture. The sponsorship aligns with Hyundai Motor’s #ProgressforHumanity’ vision, celebrating Korea’s legacy of innovation and cultural influence. hyundainews.com/releases/4783

Most partnership announcements focus on visibility. Very few explain how decisions are actually made inside organisations. Visibility is the outcome, not the strategy.

BP eyes North Sea exit as tax load bites  bit.ly/3ODnn51

European football’s governing body has secured a 40% increase on the latest sale of broadcasting rights for its flagship competitions, a person familiar with the matter said. bloomberg.com/news/articles/…

Saudi Arabia will withdraw its multi-billion dollar backing of LIV Golf at the end of the season, plunging the future of the series into further doubt.

If He Becomes Governor, Steve Hilton Would Propose a Film Tax Credit as High as 60 Percent to Save Hollywood (Exclusive) hollywoodreporter.com/news/politics-…

JPMorgan to become global partner of 2028 Olympics, 2030 Winter Games reut.rs/3R6TSsS reut.rs/3R6TSsS

Turkey floats new investment law including exporters' tax cut reut.rs/4vS2KCJ reut.rs/4vS2KCJ

BREAKING: The Turkish Grand Prix will return to the calendar from 2027 as part of a new five-year agreement 🇹🇷 #F1 #TurkishGP

FIFA’s official World Cup 2026 sponsorship inventory has sold out. The brands that define this tournament may not be the official sponsors. A new report maps which athletes are converting attention into commercial value ahead of this summer – and the gaps are larger than anyone has predicted. #Ad

Climate change dropped from G7 meeting on the environment to avoid a row with the United States, says France "We chose not to address the climate issue head-on... because the United States' positions on this subject are well known," France's ecology minister says u.afp.com/SEvv

Apple’s new CEO John Ternus is a hardware expert who must help the company catch up in the AI race as it looks for its next big hit. 🔗 on.wsj.com/4tvNf1Q

Tesla sharply raised its spending plan to more than $25 billion for the year as CEO Elon Musk pours money into artificial intelligence, robotics and chips — moves he said were 'well justified' to build big future revenue streams reut.rs/4cHplJk

Explainer: How Deutsche Telecom and T-Mobile US could pull off the world's biggest M&A deal reut.rs/4u4vjLB reut.rs/4u4vjLB

Apple announced Monday that Tim Cook would be replaced as Chief Executive Officer by John Ternus in September, marking an end to Cook’s 15-year leadership of the company. Ed Ludlow reports bloom.bg/4sIlAJT

This week, two of the world's most significant AI companies chose London. Anthropic is expanding to 800 UK staff, and OpenAI is opening its first permanent office here. London's position as a global AI capital is being cemented. cnbc.com/2026/04/16/ant…

LIV no longer ?