KC Holiday

After 8 years at QALO, and 2 years managing a venture fund, I decided to go all in on coaching DTC CEOs. A week after I made the decision my 🌎 collided with @daviefogarty One month later we launched Daily Mentor. That was four months ago. Here's what's happened since:

@AaronOrendorff @KodyNordquist Just did

@KodyNordquist @itskcholiday Yo, KC … holler. Kody is good people. If you ignore me, I’ll bug on LinkedIn

Anyone have a connection to @itskcholiday by chance?

@TaylorHoliday Proud of you, bro. Been an honor to watch it all from the bottom bunk. Proof of where it all began.

Growth Is Change. Twelve years ago, we started CTC in a 100 sq ft office above the Blue Frog bakery. Our first project was trying to convince Russel Wilson to take equity in a brand called "Eat The Ball" (seriously look it up). It was our first iteration. The-figure-it-out-and-do-whatever-someone-would-pay-us-to-do-version. We had no ideas of an exit and not a single opinion on cost caps 😉. We wanted meaningful work, with people we loved, in service of entrepreneur's dreams. We have changed 1000 times since then. Because that's what growth is... constant change. Today, I get to announce another change. A strategic growth partnership with The Acacia Group. This isn't an exit, it's an acceleration. Acacia brings deep experience in backing tech-enabled services. Together, we're building a next-generation platform for helping DTC brands grow predictably and profitably. CTC isn’t just a marketing agency. It’s a philosophy: → Every dollar is an investment → Every activity must tie to outcomes → Every system must drive leverage Acacia shares these beliefs and has a vision for how we push it further. Together we are going to scale our investment in technology to drive value and leverage for our customers while seeking out best in class services to expand the platform. Among the many special parts of this for me: Because we became an ESOP in 2022, over 100 CTC employees participated meaningfully in this moment. The win meant more because the people who walked the road with me participated in it. Employee ownership works. More founders should explore it. If you're a founder or CEO, I would urge you to consider it. Our people act like owners because they are. It has been a fundamental competitive advantage in an industry with lots of turnover. This was not just a financial event, CTC isn’t just a marketing agency. It’s a philosophy: → Every dollar is an investment → Every activity must tie to outcomes → Every system must drive leverageit was a moment of shared legacy. From here forward we are actively looking for world-class service providers who care about delivering predictable, profitable growth as much as we do. If that’s you, or someone you know, let’s talk. The DTC landscape is changing. → Capital is scarce → Efficiency is table stakes → Outcomes matter more than ever We're committed to using technology, talent, and operational rigor to build the most effective profit partner in the space. To DTC Twitter specifically. Thank you. You’ve made this journey possible, we aren't here without you. As @tonychoPPC always says: “Today is the best we’ve ever been… and the worst we’ll ever be.”

@JonDeritis Appreciate it!! Go get it.

"You are actually being selfish for not solving the problem you know people have." -@itskcholiday You just hit me like a ton of bricks KC. I know a big problem, and I have a solution with a prototype. I must see it through. Thank you.

@MehtabKarta No, but very few cars can fit 3 car seats across. I have 3 across in my Tundra, and we have a pilot with a 3rd row. The sliding doors in a minivan are clutch because it takes 3 kids 3 hours to get in a car, but doable without it.

If you are planning on 3 kids, are you pretty much doomed to a minivan?

With the current chaos around tariffs, especially the de minimis changes, I wanted to see the volume of packages that came through this exemption to understand the "why" better. These are some wild numbers.

@ChadCarleton Australia wrecked me with this

Got a camera ticket in the mail from Switzerland for going 33kph in a 30kph. That’s 20.5 mph in an 18.64 mph zone for the rest of us.

I need a videographer for an event in SoHo, NYC tomorrow. Anyone available?

@rabahrahil @KaiCromwell

who are the best SEO peeps in game? Drop dem recs please :)

@KaiCromwell Greenlights is a blast

Deleted all social media from my phone 1 month ago, been reading instead. Here's what I've read thus far & what's next, please hit me with any similar recs that you've read/heard good things about. Interested in nonfiction: travel, surfing, memoirs, sports, history, etc.

@MehtabKarta Get in Daily Mentor. Video lessons and hands on training within brands ad account

What’s the best course on tactical meta ads management right now?

@pauljauregui Right on man. Thanks for getting back to me

Thanks! Reality is, we don't have many of these placeholders (in grey) hired yet and the Social Team (FTEs) are largely all creative themselves. My next two hires are going to be in "Design", including the Art Director and Graphic Designer. They'd support other teams and provide brand consistency and standards across all touch points. It's one of my biggest personal bottlenecks right now. If I were to bring on a Creative Director, they would oversee the "Design" function at a higher strategic level. That's still my role. Right now, we just have room for people who execute. Under "Digital" the Creative Strategist and Video/Statics Ads positions would be entirely performance-oriented, which is why they are focused there. That said, this could be outside expertise too. TBD. Everyone across the company should be "Creative" to a certain extent. Except for in Accounting, which is what got Enron in trouble.

Sharing my org chart... AMA

@MehtabKarta Pet food and supps

Has anyone seen VSLs do well outside of health and wellness or beauty?

@Cody_Wittick This had me all screwed up in Australia

I made the switch calling my calendar --> diary. Ever since my bookings have gone up 300%* *That's a lie but I sound English and that's cool

@thedanielokon Has to be otherwise the transactional component creeps in

@itskcholiday This is great. I think it works well when it’s outside of your work passion too so you can stretch other skills.

What resources or things have helped you grow in your emotional intelligence? Trying to expand my ability to be a leader and also a friend and future partner.

@Cody_Wittick Referrals only and I know a great one here in Raleigh.

What's your advice on picking a realtor? I'm looking to buy my first home.

@Cody_Wittick Let her be.

My wife asked for the 3 digit code for my credit card... I asked why... Is there any greater fear than this?

@jordantwestecom Unreal. Congrats - you're a braver man than I.

After having 3 wonderful kids and almost in our 40s… We decided to have one more kid 😆🤷‍♂️ Why not?? My wife was hoping for twins so maybe we’ll have to do it one more time again…