Ivan Rwema

Spruik was proud to be part of the launch of the Rwanda Legacy Tree Project documentation phase, a nationwide effort to identify, map, and preserve Rwanda’s remarkable legacy trees. #GreenRwanda I #LegacyTrees I #ConservationRwanda

Our boy taking us to the final ❤️

🗓️ Save the date: Friday, 4 September 2026. Join us in Kinigi, @MusanzeDistrict for the 21st baby gorilla naming ceremony, celebrating community-centred conservation and the shared responsibility of protecting mountain gorillas and their habitat. #VisitRwanda | #KwitaIzina

Our visit to Ntarama Genocide Memorial served as a reminder of the responsibility we carry to uphold our identity as Rwandans and the role to build the country we want. We believe memorial gardens can contribute to creating lasting spaces of remembrance and reflection. #Kwibuka

This Monday, team #Spruik visited the Ntarama Genocide Memorial Site to reflect and honour the 1994 Genocide against the Tutsi victims. This visit worked as a reminder of the responsibility to preserve truth and ensure that such history is never repeated. #Kwibuka32 #Rwanda

To mark the start of an initiative to build a memorial garden at the site, Spruik planted trees at the memorial. This garden is envisioned as a peaceful and reflective space where survivors and visitors can remember their loved ones. #Kwibuka32

#Rwanda’s recent recognition as a top performer in the Human Capital Index is part of a much bigger story. Explore what the new Human Capital Index Plus (HCI+) reveals about strengthening skills, productivity, and future earnings potential. READ: blogs.worldbank.org/en/opendata/fi…

While this doesn't work for everyone, it might be the approach with the highest probability of success. Just tailor it and be relentless bcs times have indeed changed.

According to Philosophy, the highest form of peace is to have zero desire to be understood, admired, pitied or even known.

When simulation becomes the norm, it weakens the human capacity for discernment. As a result, our social bonds close in upon themselves, forming self-referential circuits that no longer expose us to reality. We thus come to live within bubbles, impermeable to one another. Feeling threatened by anyone who is different, we grow unaccustomed to encounter and dialogue. In this way, polarization, conflict, fear and violence spread. What is at stake is not merely the risk of error, but a transformation in our very relationship with truth.

It’s lonely at the top…

The biggest branding winner in the @ChampionsLeague this year isn’t a club. It’s @visitrwanda_now. Atleti. PSG. Arsenal. All in the semifinals. All wearing the same sponsor. That’s a masterclass in global brand placement. 🇷🇼

.@ChampionsLeague's semifinals; Four (4) teams qualified; Three (3) #VisitRwanda teams (@PSG_inside, @Arsenal and @Atleti) and one (1) team in partnership with Rwanda for football development (@FCBayernEN); Quite exceptional! 🇷🇼🇷🇼🇷🇼

Though we want to push optimism regarding the future, it gets harder everyday.

Uyu munsi, Abanyarwanda n’isi yose turibuka ku nshuro ya 32 Jenoside yakorewe Abatutsi mu 1994. Hatangiye kandi Icyumweru cy'Icyunamo ku rwego rw'Igihugu n’iminsi 100 y’ibikorwa byo kwibuka. Kwibuka twiyubaka. #Kwibuka32

Time to be a proper adult and walk the mileage we'll tell our kids about.

Zero air conditioning. Just natural light, shaded openings, and generous volumes doing the work. 📍The Umubano Primary School Extension in Kigali, Rwanda 🇷🇼 Seven buildings, nine classrooms, all carefully placed on a steep site to serve over 300 vulnerable children—comfortably, without heavy energy demand. Design in Africa doesn’t need to fight the climate… it can work with it. Why are we still defaulting to glass boxes and AC-heavy buildings in our cities? Architects: mass design group

Rwanda's Utagushimaninde becomes youngest to score T20 international century reut.rs/4lJw6yk reut.rs/4lJw6yk

@safarikizito @zuba_mutesi Historically for Rwanda, to be Umuja/Umugaragu wasn't equivalent to being a slave rather a servant. No? Till today, we still serve others in many ways. Correct me if I'm wrong but that's just the hierarchy structure without anything derogatory relevant.

@zuba_mutesi Ubuja means servitude / being a servant. Historically, it referred to a system where some people were socially below others and had to serve them. Mabuja/Databuja rero means master/mistress is slavery. That connection is exactly what makes it sensitive and derogatory.

Someone explain to me like I’m 5 yrs old, why “Mabuja” is derogatory…I genuinely want to understand/learn

I worked 20 years for a child sex trafficking rescue group. I want you to know this: 90% of Lost Children Are Found Within 30 Minutes. That statistic should both comfort you and wake you up. Most lost children are found quickly. But the ones who aren’t? They usually made one mistake. And here’s the uncomfortable truth: It’s often the exact thing most parents teach them. We tell our kids: “If you get lost, come find me.” It sounds logical. It sounds empowering. It’s WRONG! The Mistake Most Lost Children Make: When children realize they’re separated, they do three things almost automatically: They panic. They wander. They try to find you. Every step makes them harder to locate. From a search standpoint, movement creates chaos. Parents retrace their steps. Security scans zones. Staff lock down areas. Search works best when movement stops. When a child keeps walking, they move outside the original search radius. Helpers are looking where they were last seen — not where they’ve wandered. Stillness increases probability. Movement expands the problem. The first lesson is not “go find me.” It’s this: Stop. Stay. Yell. Why Stillness Wins: Think like a search team. If a child stays put: Parents can retrace steps. Security can scan systematically. Helpers converge to one fixed location. The search radius remains small. If a child keeps moving: The search area expands. Adults pass each other. Missed connections multiply. Minutes stretch into hours. Stillness keeps the math on your side. Teach Them Who to Approach: The second mistake we make as parents? We say, “Find an adult.” Not any adult. Not the nearest stranger. Children need a filter. Teach them to look for, if at all possible: A mother with children. Caregivers who already have kids with them are statistically among the safest people to approach in public settings. They are visible, stationary, and more likely to engage quickly. It’s a clear, concrete instruction. Children don’t process vague categories like “safe adult.” They process visuals. “Find a mom with kids” is visual. A Phone Only Helps If the Number Is Known: We often assume phones solve everything. They don’t — unless your child can use one. Even young children can memorize a 10-digit phone number with repetition. But you must train it. Practice it like a song. Sing it in the car. Chant it at bedtime. Turn it into rhythm. Repetition becomes recall. In an emergency, recall matters more than theory. The Code Word Rule: One more layer of protection. Choose a private family code word. Something only your household knows. If someone approaches and says: “Your mom sent me.” Your child asks: “What’s the code word?” No word. No go. This simple rule eliminates manipulation attempts instantly. It gives your child agency without requiring them to evaluate character. Real Safety Is Training — Not Luck! We don’t get safer by hoping. We get safer by practicing. Teach: • Phone number • Code word • Stop, stay, yell • Find a mom with kids Multiple skills. Simple instructions. Clear visuals. Five minutes of training can replace hours of panic. This isn’t about fear. It’s about preparation. Because when a child gets separated, the clock starts. And what they do in the first minute determines what the next thirty look like. That’s real protection.