Jacob Letourneau

I’ve been working on this teaser/trailer video, and honestly it still gives me chills. The wins our clients share with us daily are incredible, and while it’s tough to capture them all, this video comes pretty close. 🎥 It’s finally ready, and I’m excited to share it with you: 👉 trailer.flowchat.com/teaser-trailer… I’ll also drop/attach the full video here for easy access. If you’re curious about what we’re building at FlowChat and how we’ve helped 4,500+ clients sell more while saying less, leave a comment or shoot me a DM. Always happy to share more. P.S. You can spot me around the 2-minute mark 😉

Before buying more leads, revisit the people who already showed a signal.

Re-engagement is underrated because it feels less exciting than “new leads.” It’s often more profitable.

Most B2B founders are sitting on untapped pipeline in old DMs, old comments, and old replies they never re-opened.

Scripts should evolve from real conversations, not theory or guessing.

If you’re not reviewing conversations weekly, what are you doing?! Your team is repeating mistakes at scale.

The best DM teams I've seen don’t just send messages. They create feedback loops: what got replies, what got meetings, what got good-fit deals.

A booked call with weak context is not the same as a booked call with intent.

Founders should track what was said before the booking, not just whether a call got booked.

Your DM system is only as strong as your handoff. If context gets lost before the call, you’re resetting trust every time.

A clean transition line can double bookings because it reduces the mental leap for the prospect.

If your CTA jumps straight to “book a call,” make sure the conversation has earned that jump.

DM outreach works best when it matches how people already buy: curiosity first, trust second, commitment third.

Good DM automation should feel like a smart assistant, not a megaphone.

@gastryker @danmartell Yeah, that “staying busy = leverage” illusion is real. If the constraint isn’t clearly defined, everything downstream just becomes noise. Do you find most people struggle more with identifying the constraint or actually committing to fix the right one?

@jacobflowchat @danmartell Quite so. Most people act on the visible symptoms. Constraints often aren’t. If you don’t isolate the constraint, you’ll stay busy without actually progressing and mistake that for leverage.

Never met someone successful at ANYTHING who thinks they’re a victim.

@avivafashion11 @jonbrosio That’s the balance. Challenge pushes growth, but support keeps you in the game long enough to compound. Without both, the system breaks. Where do you think most people miss that balance?

@jonbrosio And who encourage you to keep going when the chips are down

The fastest way to stay mediocre: Surround yourself with people who celebrate your comfort The fastest way to grow: Surround yourself with people who challenge your limits

@eliadeleo @jonbrosio “Your circle is your ceiling” is real, but it’s really about the feedback you tolerate. If no one challenges your inputs, your outputs never change. Where do you think most people filter out that kind of feedback first?

@jonbrosio Your circle is your ceiling. The people who clap for your comfort zone are the same ones who'll be confused when you outgrow them. Find the ones who challenge your ideas, call out your excuses, and push you to ship when you want to hide. That's real growth.

@jonbrosio That environment sets the feedback loop. If no one challenges you, the system never surfaces weak spots, so growth stalls quietly. Where do you think most people tolerate comfort signals without realizing it?

@HarisIkramH @TheCoolestCool I agree, but I’ve seen teams sit in those channels and still miss the insight because there’s no system to extract patterns. Listening alone doesn’t compound. Do you have a way to turn those conversations into repeatable inputs?

@TheCoolestCool 100% agree. I usually push my marketing team to sit in on customer support channels and calls it’s the fastest way to understand real customer psychology and write better content.

Hot Take: The marketer who understands human psychology will still outperform the marketer who JUST understands how to use AI... Combine the two and you're be unstoppable.

@TheCoolestCool That edge holds. AI speeds up execution, but psychology decides what actually resonates and converts. Most people optimize for output, not signal. Where do you think marketers misread human behavior most right now?

@emadgnia @danmartell That’s the root of it, no defined success metric means no feedback loop, so everything feels like it’s “not working.” The model just exposes the lack of clarity upstream. Where do you see most teams skip that definition step first?

@danmartell This maps to AI adoption too. Companies failing at AI implementations blame the models. Rarely the prompts, rarely the architecture, rarely the fact they never defined what success looks like. Ownership is the unlock.