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jam
6.3K posts
Everyone’s wondering why billion-dollar beverage acquisitions keep happening
“No one finds it cool to buy the product from the big brand. They want to buy it from the challenger brand.”
This is supercharged with the the Rekt brand playbook
The next generation of brands won’t just sell products.
They’ll turn consumers into part of the story by giving them skin in the game.
@osf_rekt / @ecommcowboy
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NFTs > memecoins
This run on @normiesART is a great example of why
Memecoins are filled with vampiric races to the bottom that reveal some of the ugliest traits in this space. Artificial pumps and violent dumps.
Whereas NFTs like Normies show how taking a refreshing use of gud tech can pump prices off sheer organic excitement
I’ll take the latter every time.
Gg @serc1n
AzFlin 🌎@AzFlin
how did a 10k collection run to 0.4E ... in 2026? a very simple mechanic (along with a great community of course) carried it there burn normies -> earn action points -> edit pixels on your normie this is how the rarest normies can look like anything you want
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OSF shares the value of $REKT as a fungible token and tool for bootstrapping what is one of the most die hard communities
"We have about a 165K Rekt coin holders"
“the fungible token has to be the powerhouse of what we’re doing”
“Every time someone buys a drink we can’t give away a quarter of a Rekt guy”
@osf_rekt
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@Steviedubs19 Agreed same on my end. Crypto and NFTs have such a negative connotation, a shame the bad actors are so much louder than the good actors
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@jamweb3_ @KntorZoltn3 It’s funny how much more receptive ppl are of @rektdrinks if I don’t even mention crypto or NFTs
As soon as I mention either of those things, I see about 3/4 ppl tune tf out and lose interest immediately. Funny enough, I think that’s goin to be the biggest obstacle movin forward
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During the Rekt x Waitrose pop-up, sales were good and people were buying drinks regardless of the crypto rewards
“One woman asked me: “What is Rekt Coin?” I was like “Well think of it as like a reward.”
“And she was like “Is it crypto?” I said, “Yeah.” She’s like “Oh it’s more of a punishment.”
We are early
@osf_rekt / @ChrisJourdan
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This is facts, I was there, 80% of people didn’t even know about the crypto element, they saw the brand, tasted it, asked about ingredients and bought.
Sometimes people just be thirsty
Everyone gets rekt
jam@jamweb3_
During the Rekt x Waitrose pop-up, sales were good and people were buying drinks regardless of the crypto rewards “One woman asked me: “What is Rekt Coin?” I was like “Well think of it as like a reward.” “And she was like “Is it crypto?” I said, “Yeah.” She’s like “Oh it’s more of a punishment.” We are early @osf_rekt / @ChrisJourdan
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It pays to support Rekt
“There’s one dude in Austin who I think he spent tens of thousands of dollars on drinks”
“He ended up making like a couple million bucks”
Reward those who support the brand, this is the Rekt playbook. Other challenger brands should be taking notes.
@osf_rekt /@ecommcowboy
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Claiming $REKT after buying a drink feels no different than collecting Starbucks loyalty points
except the asset is liquid, transferable, and can appreciate alongside the brand
jam@jamweb3_
Rekt partnering with the @baseapp has allowed non-crypto natives to claim $Rekt within seconds after purchasing drinks in store “The consumer interfacing keeps improving to the point where these guys probably don’t even know it’s crypto” @osf_rekt / @etnshow
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