Jose Ocando

I've got a portfolio! I haven't had one in 5 years. They say designing your own site is really hard. And let me tell you they're right. This is the 3rd or 4th version. But, I'm really happy with where it landed and it's so fun to have my own little corner of the internet.

People are going to say “you had to be there” about Webflow Conf '26. Be one of the 1,500 who was. 🟡 And act fast: Early Bird pricing ends June 1. Get your ticket → wfl.io/4dMGNOk

Check out a fun Easter egg our team added to the Webflow site this week 🥚

We just shipped Webflow AEO to help you optimize your site for AI discoverability. To celebrate, we added something cool to our marketing site: toggles that reveal what machines actually see. Click one, and you'll peek at the schema markup, JSON, and machine-readable language that answer engines use to understand your content. We're showing four distinct audiences — marketer, designer, developer, agency — so AI can surface the right answers to the right people. It's like turning on X-ray vision for your site. Head to our AEO feature page (wfl.io/4tVDzxt) to learn more about the tool, then explore the machine mode sections on our home page, customer stories, and AI approach page.

@joshljacobs On the Webflow marketing site there's around 1k site activity logs daily. Every morning Claude reviews all of the activity logs from the previous day, sorts them into three triage levels, and let's the web team know which ones it recommends we review.

What are folks automating in @webflow right now? I have cowork tasks set for: - updating my LLMs.txt weekly - a daily check to make sure webinars that are over are marked as such - a transcript generator that scans for new videos and automatically appends transcripts in the CMS

@ridd_design In fact, I've seen beautiful portfolios but lowered my recommendation level because there wasn't enough work to make a confident recommendation on.

@ridd_design I've helped hire for brand designers, so it might be different for PDs. But I think the important thing is to show a wide body of high quality work. If you have limited time and have to choose between a personalized portfolio or great case study images, I'd choose the latter.

if you're applying to roles right now with a Behance/Notion portfolio you're not doing yourself any favors 😬 market is too competitive to not have a website that is a personal expression of who you are as a designer

The last 3 weeks at Webflow were so fun. Collaborated with Mike Birkey, Claire Allison, and Alexander Diner on a branding project and learned so much. I love being in a discipline where you can have a decade of experience and feel like you're only scratching the surface.

We're learning Webflow today

We heard Boston is the place to be in September 👀 So we’re bringing Webflow Conf ’26 there. Why should you clear your calendar? 3x the scale 3x the energy 3x the impact 📍Boston & online Save the date: wfl.io/4pR8IzI Registration opens in March. You’ll want to move fast, #WebflowConf always sells out.

@JonSaxton On Xbox. The branding is really fun and retro.

@jaocando What platform/console? I don't game but for the amount I hear about Arc Raiders (and the sick branding) I'm getting fomo

What's everyone building/learning/playing with this week?

Wild. Something I designed on my computer in Chattanooga is like 100ft tall in Las Vegas.

@thepixelgeek Not gone forever! There's a AWS outage.

it's like going back to see your childhood home and learning that it's been demolished 😢

'UI snacks" are a fun way to tell a story on a small scale.

This week at #webflow. Launched an update to the home hero. If you're logged in, these cards take you straight to the creation flow.

So funny walking around downtown and running into a horse taking a shower.

@jdreeves Romie by Margot Leveque is beautiful. Not sure if I would call them inky but Items by Schick Toikka and Writer by Pangram Pangram are gorgeous too.

does anyone have a lead on more inky, serif typefaces a la editorial old and da vinci?

@TheMarceRusso @JayDwivedi_ It's great! I don't think I can do a loom because I'd be showing work that hasn't launched yet. But here's the help center doc. It's what I always reference when setting one up. help.figma.com/hc/en-us/artic…

@jaocando @JayDwivedi_ uhhhh Jose, mind doing a loom of this? never heard of this feature

agency founders how do you deal with clients asking 5 people from their team to give figma edit access $20 each

@TadCarpenter It's a great review!

@jaocando THANK you Jose, that means a lot. One of my favorite brands we've created (have not read the review yet!?)!

graphic design is basically just like making fine art but you have to justify every move you make to 26 people for like 6 months