Jared Mehr

I built the Pura Vida wholesale business over 14 years from $0 to $35,000,000/yr… but I just quit. Why? I realized I love the building and growing stage. I love putting the pieces together, building the catalogs, training the sales team, designing the first trade show booth, hiring the first reps, building the leads list. I’ve found that what fulfills me is helping other entrepreneurs and young brands build a wholesale program. Here were some of my highlights of what I did at Pura Vida: 💰Sold $150m+ of Pura Vida jewelry in 14 years 🌐Grew a sales team from 3 internal reps to 30 external reps throughout the US, Canada, and Mexico 📜Created countless line sheets, catalogs, order forms, dealer applications, resale certifications - you name it, we did it. 🏬Evolved our displays approximately 10x to keep up with the changing needs of our retailers 🤝Attended 150+ trade shows across the country 👀Grew our booth footprint from a 5x5 to a 30x30 and had one of the largest presences at two of the biggest shows in the space 📈Went from 0 to over 4,000 retailers at a time carrying the line (both big box and mom and pop) Excited to join the X community and share tips and tricks highlighting all things wholesale + more!

@benjihyam Hahaha

About to be a rough week

@natelagos @thevinesevolve maybe Boxfort??

Anyone have a good 3pl that'll do low volume like ~500-750 orders/mo?

@drewrhyde This hits way too close to home.

Sometimes I think I don't have ADHD and then I catch myself looking at a map of Malta when I'm supposed to be sending emails

Random thought of the day: why did Apple make the 📈 stock going up emoji with a red line? And going down 📉 with a blue line? Nobody in that entire company thought maybe to make it green for up and red for down?

@sambaig_ @dtcgrowthsummit Thanks man! I appreciate it.

@jaredrm20 @dtcgrowthsummit Great presentation Jared. It was great learning about the wholesale SOP!

Awesome day speaking at the @dtcgrowthsummit about how to build a wholesale program. Thanks for having me!

@MehtabKarta Agree and disagree. I think Faire is good when you start - but not good to scale on. Breeds laziness because it takes the relationship building out of growing the sales process. When your sales team is directly calling/emailing retailers you can build way more trust and growth.

If you're not on Faire, you absolutely should be. Dump your product feed on it and enjoy free money. Great place to send small mom & pop retailers. You can usually run with fairly high margins on it too because the retailers on there are used to sourcing from distributors and relatively small. We've had good retail partnerships come out of it too.

Thanks for the shout out 🙏

@johnhickey1970 I think you're out to lunch here a bit. No wetsuits are needed in the Summer. Sounds like a personal problem.

California vs Florida California is awesome mountains. crazy views even on the highways. views everywhere . Unreal. I sell millions of dollars of T-shirts made in LA every month. LA is the center of apparel manufacturing in the US. I pay California income tax. Wouldn’t change it. I live in the very north of Florida 1/2 mile from the beach. This year, on Christmas Eve, we went in the Atlantic Ocean. 80 degrees outside. Water in the low 60s. Cold…..but swimmable. In 30 years of going to California beaches, I’ve seen maybe a handful of people swimming in the water. sure few people get their toes wet, near zero in to their waist. Unless they had a wetsuit. The one time I swam in California, in the middle of summer I came out and everyone I knew was laughing. That’s how cold it is. California has beautiful beaches. Florida has beaches you can actually use. I can swim 200 days a year here. Try doing that in California without neoprene. Both places are amazing. They’re just optimized for different lifestyles. Curious where you’d choose to live…. Looking forward to being down in Miami @dtcgrowthsummit where DTC brands go to figure out how to grow february 2, 2026

Come to Miami. Let's chat wholesale. It'll be worth your time - I promise 😎

@rohitdotmittal I signed up for 2.0 earlier this week to pay mortgage and then realized it makes absolutely zero sense. Canceling.

everyone i talked to told me that they are canceling their Bilt card the only reason they got it was to pay rent with it and earn points and now the new complicated structure with 3 tiers, and less points than all the other cards makes it one of the worst options out there based on Claude's simple comparison, it doesn't sound like an appealing card at all

🫡🫡🫡

Miami. Feb. Be there 🚀

@BookOfEli_NFL NFLwebcast

Where do people illegally stream games these days? My Sunday ticket glitching

So freakin proud of my boy Chase. Absolutely monumental donation. GO AZTECS!!

Crazy. But - with $600 hotel credits and other benefits I still think it's worth it.

My issue here is exactly that... one of the basic things brands need, for example, is the ability to prebook orders (whether it's future delivery of a season or because they're currently out of stock) Shopify B2B doesn't do. Getting a ton of apps for each feature is a ton of work when other B2B's it just comes with it.

@jaredrm20 It depends what you are after for it. Just need to utilise custom shopify flows and shopify apps to utilise it the most

Shopify B2B.... Not that great. I'd even say pretty disappointing so far. Anyone have a better opinion on this? Really making it hard for me to recommend it to my brands.

Couldn’t agree more.