Jared Thomas

Infinite games in infinite TAM markets ❤️

We recently rolled out Beacon our AI intelligence briefing for business owners. Every Monday inside of Flex you now get a briefing on everything from: > Your cash flow runway > Your ad performance > Insights on competitors > And much more The future of finance is powered by AI.

Some pretty crazy insights are coming out of here for our customers. The first of 5 major product launches coming in the next couple months. Every business owner who is successful runs into a series of problems that leads them to a stack of advisors who each see a part of their financial life. Their accountants have the books. Their finance teams have their balance sheets. Their wealth advisors have their investments and personal assets. Their head of sales has their forecasts. They are the only one holding that context together and solving the problems between each function. That's what Beacon is for. @FlexSuperApp is the full financial home for business owners. flex.one/resource-hub/i…

Flex is the only FinTech serving businesses across every industry, not just tech and ecommerce. In fact, the majority of our customers are in traditional industries. This forced us to build consumer-grade experiences that are delightful and simple, while building KYC and Credit infra designed for serving the best businesses in these industries.

we’re hiring fintech engineers at Flex currently looking for people with experience in: > stablecoin flows > integrating wallet/auth > card issuance > yield, etc if that sounds like you apply below under the software engineer roles jobs.lever.co/Flex?lever-via… looking forward to meeting some of you guys!

looking for fintech engineers proficient in > stablecoin flows > integrating wallet/auth > card issuance > etc coming join us at Flex send me DM!

We believe business owners spend far too much time evaluating "replacement level" financial products. That they should have a full spectrum of options to solve whatever problem they run into at great terms. We're speedrunning 2010s fintech to bring those options to market under one roof. And we're combining them to make things as easy as possible for our customers when we can. A lot more incoming.

It's been wild to witness @FlexSuperApp's growth. It's not really a hockey stick, more like a God candle. Real product-market fit is rare in startups, but it's a heck of a thing when you get to see it.

Huge respect for everyone building in fintech this week. The world an owner manages is enormous and touches every part of their life. There are great people doing real work in every corner of it. We know how hard it is. And we believe these problems are deeply worth solving. Our advantage at Flex isn't that we do it better. It's that we don't have to play the same game.

@defyneric @zaidrmn Also on the @FlexSuperApp white glove call list. DMs open anytime.

the reason flex is better than traditional banks is actually really simple we care like genuinely you can dm me, our ceo @zaidrmn, or basically anyone on the flex team at 2am and you’ll get a response within minutes try doing that with chase try getting a real human from td bank on the phone that actually understands your business without transferring you around 9 times trad fi banks love saying they “support entrepreneurs” until your account gets randomly frozen and suddenly nobody knows who you are you could have $20m sitting in a chase account and they’d still label you as a “small business” to them you’re just another number on a spreadsheet meanwhile I'm chronically online on X 24/7 you can literally dm me whenever consider me your personal flex consigliere at your convenience need help with an application, wire, card decline? we'll will actually answer you not put you on hold with elevator music for half an hour because flex was built for business owners that were tired of feeling invisible trad banks reserve “luxury banking” for billionaires hedge funds and people golfing with executives in connecticut our goal is to bring that same white glove experience to every business owner whether you’re doing 500k a year or 50m shoot me a dm to have me personally onboard you onto the last banking platform you'll ever need

The more successful a closely held business owner gets, the more entities, accounts, and vendor relationships they accumulate. But the infrastructure connecting those things hasn't scaled with them. The owner absorbs the gap. They become the middleware between systems that don't talk to each other.

An ecommerce business owner, a general contractor, and a real estate investor look like completely different customers. Different industries, different margins, different daily operations. The structural problem is identical. Multiple entities, blended finances, lean teams. No software built around how it all connects.

Starting from scratch here to transparently share what we're building at Flex

Closely held business owners, particularly the ones with multiple entities, have normalized the problems they face day to day. Not because better options don't exist for other segments. Because nobody built the integrated infrastructure specifically for them.

So many amazing fintech companies emerged with tools for two customers in the 2010s and early 2020s: 1. the vc backed founder and 2. the Fortune 500 or equivalent "office of the CFO" The business owner running $10M across three entities with household staff and two properties? Nobody built those same tools, but specifically for them.

Proud to see Flex listed by Fast Company’s Most Innovative Companies in 2026 list with great company like Nvidia, Anthropic, Robinhood, Bilt, Plaid, and Circle. Day 1. @FlexSuperApp

What we've realized is that AI in financial services is a long tail problem related to data connections, normalization, and meticulous enrichment. It won't come out perfect through simply connecting everything to one place. The value is in what you can't see. At Flex, we built the coordination layer first. And it's already powering our intelligence tooling across the board. We're really excited to put this in front of customers.

@FlexSuperApp is going to feel like it's coming out of nowhere over these next few months. We've carefully built a full financial coordination layer for business owners. All connected. I call it "speedrunning fintech" as we rebundle every product that drifted apart in the 2010s. My first blog post is live. It's the beginning of what we're building and why. I'll be posting a lot more. flex.one/resource-hub/w… And @FastCompany just recognized us, which we really appreciate. Especially considering how much respect we have for the company on there: fastcompany.com/91497212/finan…