Jason Katz

Great to collaborate with @MarTechAdvisor. #ProductMarketing is critical in crowded 9,000+ #MarTech ecosystem. Best practices have emerged on seller & buyer sides, e.g. in #MarketingAutomation and #DataManagement. martechadvisor.com/amp/articles/s… @growth_mktg_adv @AnandThaker @CabinetM1

See how → growthmarketingadvisors.tech/blog/2025/11/2…

5/ Results: 📈 4× website visitors 🏨 Record peak-season #HotelBookings 🍽 2× #RestaurantROAS 💻 Improved #DirectBookings and #HotelMarketing

4/ We built: ✅ Full-funnel tracking from click → booking ✅ Unified hotel + restaurant campaigns ✅ Ongoing optimization to create & capture demand

3/ Challenges: – Demand-capture hotel marketing only – Limited and disconnected restaurant marketing – No visibility into hotel or restaurant bookings

2/ Performance marketing isn’t common in independent hotels—but it’s powerful when done right.

1/ Independent hotels like Cuyama Buckhorn want more stays and restaurant reservations—not just clicks.

Cuyama Buckhorn hosted me for a high-energy, delicious dinner in its Appalachia-meets-Brooklyn/LA bar & restaurant, my first goat hike w farm-to-glass cocktails, full tour, & great night’s sleep. Experiencing it made the partnership even more meaningful. #boutiquehotelmarketing

Cuyama Buckhorn has built an extraordinary #boutiquehotel experience. It’s a joy to collaborate and share its story with new audiences - and even more rewarding to pair it with #performancemarketing and data systems that deliver real, measurable growth.

🚀 Proud of @growth_mktg_adv + @neeveai for cutting quoting time 98%—to just minutes. 📊 Unified #CRM, #CPQ & #CustomerSupport in @HubSpot + @DealHubIO —cut license costs 50%. 🙌 Thanks to all teams for the collaboration. #CRMTechStack #RevenueOps

@growth_mktg_adv 🚀 Proud of @growth_mktg_adv + @neeveai for cutting quoting time 98%—to just minutes. 📊 Unified #CRM, #CPQ & #CustomerSupport in @HubSpot + @DealHubIO —cut license costs 50%. 🙌 Thanks to all teams for the collaboration. #CRMTechStack #RevenueOps

6/ Smarter #ProcessOptimization = faster growth, fewer bottlenecks. Full breakdown → growthmarketingadvisors.tech/blog/2025/8/14…

1/ 2 minutes. Sometimes just 30 seconds. Quoting at @neeveai has become a #WorkforceMultiplier. How? A smarter #CRMTechStack. Let’s break it down 👇

🚀 Proud of @growth_mktg_adv + @neeveai for cutting quoting time 98%—to just minutes. 📊 Unified #CRM, #CPQ & #CustomerSupport in @HubSpot + @DealHubIO —cut license costs 50%. 🙌 Thanks to all teams for the collaboration. #CRMTechStack #RevenueOps

@growth_mktg_adv @neeveai 🚀 Proud of @growth_mktg_adv + @neeveai for cutting quoting time 98%—to just minutes. 📊 Unified #CRM, #CPQ & #CustomerSupport in @HubSpot + @DealHubIO —cut license costs 50%. 🙌 Thanks to all teams for the collaboration. #CRMTechStack #RevenueOps

🚀 Proud of @growth_mktg_adv + @neeveai for cutting quoting time 98%—hours ➡️ minutes 📊 Unified #CRM, #CPQ, & #CustomerSupport in @HubSpot + DealHub.io—cut license fees 50%. 🙌 Thanks to all teams for the collaboration. #CRMTechStack #RevenueOps

🚀 Proud of the @growth_mktg_adv team for helping Silverstein Properties more profitably grow new resident acquisition w/ Google Ads vs brokers, listing sites, etc... #NewCustomerAcquisition #DigitalAds #RealEstateMarketing #MultifamilyLeasing

You. Yes, you. I'm talking to you. ❗ You watched in silence as keffiyeh-clad mobs screamed for “resistance” ❗ You shrugged when synagogues were vandalized and Jewish students were barricaded inside libraries ❗ You defended genocidal chants as “just political speech” ❗ You said nothing when Jew-hatred became trendy and pretended it was nothing more than righteous activism. So don’t show up now with empty statements and hollow sorrow when Jews are being murdered in cold blood in the streets of D.C. Let me be clear: we don’t want your pity. We need you to take a fucking stand against Jew-hatred.

Retargeting ads on my TV? Yep. The echo chamber is out of control. Here’s what that means for acquisition-focused marketers: 🔗 growthmarketingadvisors.tech/blog/2025/5/12… #PerformanceMarketing #GrowthEngine #AdTech #CustomerAcquisition

If you're still using “All Conversions” without segmenting: 👉 You might favor campaigns driving soft signals (like add-to-cart or newsletter) 👉 And overlook campaigns driving actual purchases or bookings That’s where performance gets distorted. #GoogleAds #GrowthMarketing

In 2023, Google replaced “Include in Conversions” with Primary & Secondary conversion actions. Sounds like a naming update — but it changed how conversions affect both bidding and reporting. “Conversions” = Primary only “All Conversions” = Primary + Secondary #PPC

I've been running @GoogleAds for years, and the small-but-critical details still surprise me. The shift to Primary & Secondary conversions sounds minor—but it changes everything about optimization. Still relying on “All Conversions”? You might be scaling the wrong signals.