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I don't think it's about ego.
It's certainly not about the money. So why did I write a book?
In May 2023, I started writing. I didn't know what to expect.
I assumed it would take a lot of time, attention, and effort.
I had no idea.
Time is the *utlimate* luxury these days:
• I have a family with two small kids
• I write a weekly newsletter to 27,000+ people
• I have a *very* full time at Amazon Web Services
I already get up at 4:00 am every day to get it all done.
How was I going to write a book?
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The desire to try was strong. I love teaching people and am comfortable being uncomfortable.
So I gave it a shot.
Once I started, I made time at night, during weekends, and on flights. Things started to work. I got into a flow.
I wrote code for a few hours every night.
I wrote copy for a few hours every morning.
I did copy editing for a few hours every weekend.
The result?
After 16 months, hundreds of hours, and thousands of lines of code, the book is out and is the # 1 new release in two categories on Amazon.
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So why did I write a book?
It's not an ego thing. It's not a money thing.
When people ask me what I do for a living, I don't even mention it. I'm proud of the accomplishment, but not overwhelmingly so.
So... why did I write it?
It's something no one can ever take away from me. It's part of me. Part of my identity.
I'm part of a select group with the expertise and courage to put their ideas into the world. To build something new that didn't exist before.
To help others that want to learn what they know.
I'm a published author.
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A big shout to some mentors, both silent and not-so-silent. @dickiebush and @Nicolascole77 are incredible content creators and digital business innovators. Even small bits of validation from them along the way helped me push through. One of the best creators in the game @thejustinwelsh has been a silent mentor for years. His innovation in content creation, newsletter writing, and passive marketing was a big influence on my writing.
Cheers gents.

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