

Raúl Ordóñez
33.9K posts

@jasp
Formador y Divulgador especializado en IA Generativa & Marketing Digital. +20 años de experiencia y una comunidad +2M seguidores




Yesterday, a 95% AI-generated commercial aired in prime time across every major TV channel in Spain. 120 seconds. The World Cup. The national team. The country we're from. Here's what MITO made possible: 6 billion people will watch the 2026 World Cup. That's the stage we built for. World-famous players had to look and sound exactly like themselves across scenes that have never existed: one riding a bear, another dragging ships with his bare hands. Character consistency across real and AI-generated footage, across 120 seconds of narrative. That doesn't happen by accident. A year ago this was a 3-month production. We delivered it in a fraction of the time, with shots that were simply impossible before. MITO is built for this: brand stories, global campaigns, narratives at any scale. The craft of knowing what to ask for, how to direct it, when something technically works but doesn't feel right. Small team. San Francisco and Madrid. Built for the world. This is just the beginning.


Today we are launching Music v2. Better vocals, instrumentation, and arrangement across every genre, improved multilingual support plus capabilities that weren't possible before.



