Jay Lippman

I've officially launched my first product. Riot DQ is live.  To those who don't know, it's an EQ made specifically for mixing dialogue. Super easy, super simple, and exactly what I've wanted for a long time. If you do video or podcast work, this was made for you: riotanthemstudios.com/riotdq/

2025: Figure out what I'm building. 2026: Build it. That's the whole plan.

Fun fact: an AI helped me finally figure out what I was building after 8 years of confusion. Not even joking. Had a long conversation with Claude and it pointed out the obvious thing I couldn't see. We live in weird times.

It took 8 years to figure out what I was building. That's... a long time to be confused about your own business. But hey, at least I'm consistent at something. 🤷

Got diagnosed with ADHD and started medication this year. Turns out my brain works a lot better when it has the right support. Who knew. 🙃

So I tried something recently that completely changed the game for me. I stopped trying to fill an 8-hour work day. Now I just make a list of goals. When they're done, I'm done. Some days that's 3 hours. Some days it's 10. Way more productive. Way less burned out.

"What do you do for work?" Me: takes deep breath "How much time do you have?"

Watching a movie tonight. Not for fun. For market research. (Okay, also for fun.)

Running a YouTube channel is a full-time job. Building a studio is a full-time job. Plugin development is a full-time job. I have three full-time jobs and zero full-time paychecks. This is fine. 🔥

How many browser tabs is too many? Asking for a friend who definitely isn't me and definitely doesn't have 47 open right now.

First time doing cold outreach in my life. Turns out "just send the email" is easy advice to give and extremely hard to actually do. Anyway, I sent the emails. Now I refresh my inbox like a psycho.

Serious question: Are you working, shopping, or shopping while pretending to work? If you're shopping, Riot DQ is still on presale. You know, for the YouTuber or Podcaster in your life. Or yourself. I don't judge. f.mtr.cool/ktgotakgbd

Not gonna post some long gratitude thread. Just gonna say: if you're taking time off today, actually take time off. The work will still be there tomorrow. Happy Thanksgiving. 🦃

I spent a year thinking I was building three different businesses. Turns out it was just one business in three different formats. Not sure if that's focus or just really slow pattern recognition. 🤷

Coffee cup check: how many are currently on your desk right now? I'm at 3. Two are from today. One is... older.

Building a Mac plugin on a PC is like trying to assemble IKEA furniture with instructions written in a language from a different planet. Except the furniture also costs you money every time you guess wrong. Next plugin, I'm buying the damn Mac first.

Meet my assistant, Spooky. She provides moral support, occasionally adjusts the mix levels when I’m not looking, and judges my code from her chair. 10/10 would hire again.

Every business guru I listened to said "pick one thing and stick with it." So naturally, I tried social media marketing, management coaching, YouTube, podcasting, and audio production. 😂 Still can't tell if I ignored good advice or if the advice was wrong. Either way, I think it's working out pretty well.

Riot DQ will never be a subscription. Not because I hate subscriptions - I pay for plenty. I just remember counting every $9.99/month when I was bootstrapping. I'm not building tools that nickel-and-dime the people I'm trying to help. Pay once. Own it forever. Still on presale, btw. Check it out here: riotanthemstudios.com/riotdqpresale

HOT TAKE: "Streamlining your workflow" is the biggest time suck in the history of the universe.