Jay Desai

@_dvniel_ @jfudem Goat going to new pastures 🐐

After joining as the first full-time hire, being the second Daniel, and spending three years this will be my last month at OneText. Thankful for @jfudem DMing me on this site back in July 2022. It's been a great ride creating engaging shopping experiences for millions of consumers and making brands many more. What's next? I'm looking forward to taking this strategic pause to reinvest in my personal brand and I am excited about opportunities to stay in the Ecommerce or Y Combinator ecosystems. If you're working on something interesting in those spaces - I would love to talk about it! Thank you to everyone who ever supported me while I was at OneText.

Check it out at summaraize.com

Going global with @summaraize 🇪🇸🇫🇷🇮🇳 Now you can repurpose any audio or video content (podcasts, webinars, interviews, etc.) Into social posts, emails, blog posts In over 20+ languages This is just the start too, we're launching more languages soon 🚀

@event_shark @dingraps @summaraize LFGGGG

Afternoon shoot with @jayd3sai & @dingraps 🎥 Always fun collaborating on in-person shoots, shooting some ad content for @summaraize If you’re looking to repurpose your audio & video content, @summaraize is the plug 🔌

Just released an AI custom prompt library for audio and video content to help repurpose 10x faster Been building a lot of high-quality prompts and now releasing a bunch for free @summaraize users got this in their email inbox today If you want it, reply "I want this" and I'll DM it you

Startup marketers deserve a seat at the table when talking about pricing and packaging They are at the front line talking to customers The right pricing and packaging comes with customer feedback Make sure to include marketers in the convo

One of the biggest challenges in startup marketing is not related to product, sales, etc: It's maintaining personal well-being + stability This month started the wrong way: - Sick - Allergies - Sinus infection It slowed my progress a ton Staying healthy is so key to success

When working on a strategy for a new idea as a startup marketer Try setting up a time block around the research A limit of time you'll spend crafting the plan I like this because it's so easy to spend too much time writing the plan over executing You can always add later!

Communication is the ultimate unblocker for startup marketers If you're stuck on something: - Bounce ideas off your team - Get feedback from an SME - Talk to other marketers - Call a mentor You can even try ChatGPT So many ways to get unstuck just by communicating

The worst thing you can do in startup marketing is let failure affect you If something doesn't end up working, don't let it affect you and your output Acknowledge it Learn from it Move on Failure is bound to happen The best thing you can do is keep pushing

Too many startup marketers try to add in another growth lever when there's another active lever that still has potential Until you see diminishing returns from effort I.e. 1 effort unit yields <1 growth unit You should keep going!

As a startup marketer, I prefer several small bets over one really big bet Why? 1. When small bets work, you see the wins add up in real-time 2. If your big bet doesn't work, you might be screwed Small bets de-risk the growth process

It's so easy as a startup marketer to get lazy after things start working No innovating Nothing added net new Running the same playbook When that happens you need to either: A) Take a vacation and return with new ideas B) Find a new role because you're tapped out

Copying is a really effective strategy for startup marketers Find companies that sell to same ICP Pay attention to their writing style Look at the ads they run Check out their emails View their content And then copy and tweak to your product Easier than building from scratch

Lots of startup marketers are going to use AI in 2024 to "get more done with less" That's great news! But you need to make sure your workflow is AI-assisted vs AI-led Here's my suggested flow: AI generates draft Human review Then publish More likely to create impact this way

@ThePeterMick 👋 I’m Jay I’m the founder of @summaraize and also work FT at @CaptivateTalent leading marketing If you want to learn about startup marketing, follow me! I’ve done it 3x being the first marketing hire!

Happy Monday! Who’s ready for… FOLLOW MONDAY 🚀 Tell us in a few words: - who you are, and - why should we follow you Hope this cheers you up today 😊

@connor_beem @zillow They just forgot to send you the email where they will finance the reminder you can’t 😂

Listen @zillow we need to talk. I appreciate that you think I can afford these $3 million homes you keep sending me, but it’s not gonna happen.

@NickB2005 That’s why it’s called personal IMO 😎

Building a personal brand doesn't mean you have to be fake or do things you don't like. Just be true to who you are and what fulfills you.

@theandreboso Debt financing is a good option too for us! I’d say if you have a lot of R&D needed and have a strong network you can build, VC is a solid route If not, bootstrap

I see a lot more founders deciding to bootstrap their businesses rather than raising money compared to just a few years ago. It would be interesting to know why they're making this decision. Maybe it’s a necessity because they couldn’t get funded, or maybe they decided that it wasn’t even worth trying. But if I had to guess I’d say it’s because there are more people who just want to build a small, profitable lifestyle business.

@erifilii I’d love to chat! I’m at a FT job and also own my own SaaS company!

I’m looking to interview gen z or millennial entrepreneurs who are very happy with their career, this upcoming week, for a very cool project 👀 know anyone who’d be a good fit? 🫶