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If you want shortcuts, this isn’t your page. If you want to see what it takes to build winners, follow along.
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Coach Jeff Barnes
5.4K posts
Coach Jeff Barnes
@JeffBarnes52
If you want the truth about culture, accountability, effort, and entitlement in youth and high school sports, you are in the right place.
Columbia, SC Katılım Nisan 2011
421 Takip Edilen2.6K Takipçiler
Why it’s fiscally important to have a good football program.
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Same goes for running an athletic department. Trust goes a long way toward success.
Greg Berge@GregBerge
A loyal assistant coach is one of the most valuable things in a program. They keep the locker room steady. They reinforce standards. They make the head coach better. Behind every strong program… there’s usually a strong coaching staff.
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As an AD, I remind our athletes that success is not an accident. It is the result of daily choices, consistent work, and commitment over time. What you are benefiting from now was built long before today.
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@joshuadeanda Great response because it is true. You constantly have to work with other schools you compete against to make schedules work. What goes around comes around.
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@JeffBarnes52 Jeff. I agree 100%. However, how do you navigate coaches, admin and staff members feeling like your own schools/programs get “shafted” in potential deals, reschedules, with other AD’s. I always respond with “someday we’re going to need a favor in return” any more thoughts?
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Earning respect as an AD from opposing schools and AD’s means honesty, fairness, being direct, and helping other schools when they reach out.
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As an AD, you must balance day to day operations like scheduling, compliance, and communication with long term vision, developing coaches, maintaining a healthy culture, and growing programs. Managing both keeps the present running and builds the future.
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Coach Jeff Barnes retweetledi
Most sideline problems come from one place.
Parents who forgot it's not their experience.
Great ones stay positive, trust the process, and say one thing:
"I love watching you play."
That's it.
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Spring Practice is around the corner. DM me to lock in your spot.
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Support your kids’ dreams. Don’t try to live your dreams through your kids.
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@MarquesmurrayMy Definitely the college and pro model for sure.
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@JeffBarnes52 The inverse is i want more money and perks according to my impact. And if you can't provide it, then im leaving.
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As an AD, I try to compare real world situations to sports.
In business, you don’t reward tenure, you reward impact.
If a new employee outworks and outperforms a 10-year veteran, you invest in the one raising the standard, not the one maintaining it.
That’s how sports and the real world correlate: it’s not about seniority, it’s about production, effort, and growth.
Protect the standard or accept mediocrity.
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@tothehouse @coachbarnes20 Love this!!! That is a great life lesson too.
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I tell my players, the competition is among ourselves. Sure, we're playing other schools. But if you want to get playing time...you better beat out your friends. I include. I'm playing the players that will win us games. I'm consistent with my message. Therefore, they know that how they practice matters.
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As an AD, I remind our coaches their job is to develop athletes but also play the best players to win. There will always be parents upset about playing time, and there will always be parents upset about losing. So you might as well coach to win while continuing to develop your athletes the right way.
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@ShawnHolle34247 When you put it out publicly, you’re setting the standard before issues arise. You’re not reacting to complaints, you’re defining expectations. It gives coaches clarity, parents transparency, and protects your program from mixed messages.
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I agree wholeheartedly, just make sure you back your coach up when parents come to complain.
Coach Jeff Barnes@JeffBarnes52
As an AD, I remind our coaches their job is to develop athletes but also play the best players to win. There will always be parents upset about playing time, and there will always be parents upset about losing. So you might as well coach to win while continuing to develop your athletes the right way.
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@Gorgood66 100%… best of both worlds in this situation. You win and give valuable playing time to the players who practice hard and need further development.
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@JeffBarnes52 I'd have parents upset we didn't beat the league patsy by enough (soccer). I'd rather win 3-0 and give the bench quality minutes and a chance to develop, than win by a mercy 8-0 and have the bench just sit
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@sgbowers1221 @TexasTechFB @CoachRGreene @HammondFootball @CoachJonWheeler We are super excited to hear that you and your family are wanting to make such a large donation!!!
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@JeffBarnes52 @TexasTechFB @CoachRGreene @HammondFootball @CoachJonWheeler Are we getting a new score board so I can see it🤣
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Unbelievable experience @TexasTechFB this spring break learning from some of the best coaches in the country. Thank you for the hospitality from the moment we walked through the door and for taking the time to invest in us. First class in every aspect!!
@CoachRGreene @CoachJonWheeler @HammondFootball
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As an AD, I truly believe culture isn’t complicated. It’s about the people in your program, the mission you’re chasing, and the standard you’re willing to uphold every day.
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