Jesse Williams

37% of influencer followers are fake. Brands & marketers eventually pay the price in the form of poor influencer marketing campaign performance. Let’s stop paying to fake influencers. Check out the warning signs and checklist to spot fake influencers 👇 jessewilliamsvegas.com/how-to-spot-fa…

Do you have a GEO strategy? Are you optimizing content for LLMs? SEO isn’t the same anymore. AI has transformed it. How and what should you do now? This article explains the impact of AI on SEO, what needs to be done, and how you can excel in the AI era: jessewilliamsvegas.com/impact-of-ai-o…

73% of businesses quit social media strategy within the first 6 months. Their strategy wasn’t good enough. Or, it missed key components. Let’s explore complete process to develop a social media marketing strategy that won’t fail & you won't have to quit: jessewilliamsvegas.com/how-to-create-…

64% of marketers say that they want to learn about creating a content scaling strategy. This is where they struggle. If you are in the same boat, read my guide where I explained the exact steps to creating a scalable content strategy with best practices: jessewilliamsvegas.com/guide-to-scali…

Less than 50% of businesses have a conversion marketing strategy. Majority increase traffic to get more conversions. This is a flawed marketing approach. I have explained the importance of conversion marketing & why it's important for every business 👇 jessewilliamsvegas.com/guide-to-conve…

AI, chatbots, new social apps, & other micro/macro factors have changed the way how people interact with brands online. You need to change marketing to stay in business. Loop marketing effectively deals with changing consumer behavior. Let’s dig deep 👇 jessewilliamsvegas.com/what-is-loop-m…

Marketing without KPIs is just guesswork. From CAC and LTV to conversion rate, and ROI, the right marketing KPIs tell you what’s working, what’s broken, and what to scale. Here are the Marketing KPIs every marketer should track: jessewilliamsvegas.com/marketing-kpis…

An unopened email is a missed opportunity & a missed sale. It pushes you towards one more unsubscribe. A high open rate means positive ROI & engagement. Explore the top reasons why your email campaigns have a low open rate & what you can do to fix it 👇 jessewilliamsvegas.com/reasons-your-e…

Digital-first businesses grow 3x faster because they use a tech stack that makes scaling and growth cost-effective, manageable, and easy. I have shared best practices that you can implement to switch to a digital-first strategy and be on the right track 👇 jessewilliamsvegas.com/why-digital-fi…

PPC seems easy when you have a few campaigns. It gets challenging when you have numerous campaigns and a fairly high ad budget. That’s where most advertisers make common PPC mistakes. I have listed the top mistakes and ways to fix them in this guide 👇 jessewilliamsvegas.com/ppc-mistakes-t…

There are two types of business. 1. Those that install GA4 & don’t use its data. 2. Those that use data from GA4 to guide their marketing decisions. This article explains why second approach is right & how to get started with it towards better #marketing. jessewilliamsvegas.com/google-analyti…

One in 5 Americans now use AI tools with AI assistants & engines topping the list. It's time you should consider generative engine optimization seriously. GEO + SEO is the right way to move forward. This guide explains everything about GEO + tips: jessewilliamsvegas.com/guide-to-gener…

It’s time you redefine #digitalmarketing. You need to declutter & focus on quality. Your brand can outperform & do much better if you focus on the top marketing channels only. How does it work & how to practically implement digital minimalism in marketing? jessewilliamsvegas.com/digital-minima…

There’s little room for making mistakes as a new business owner. Oftentimes, it’s just one mistake that can ruin your new business. I have listed the common, most repeated marketing mistakes in this guide and steps to overcome each. Let’s dive in👇👇👇 jessewilliamsvegas.com/marketing-mist…

Digital #marketing requires both soft & hard skills. Improving the right skills can make a huge difference as #digitalmarketing is a technical field. I have listed the 10 high-demand, must-have digital marketing skills in this week’s article. Check it out: jessewilliamsvegas.com/digital-market…

🍪 The cookie era is crumbling. Are you ready for a cookieless future? Dive into my latest post: Cookieless Marketing Survival Guide, and learn how to adapt, thrive, and future-proof your strategy. 👉 Read now: jessewilliamsvegas.com/cookieless-mar… #Cookieless #DigitalMarketing #AdTech

A well-written professional bio can help you boost engagement, generate leads, and referral traffic. How to write a bio like a pro? I have created a 10-step actionable guide on how to write a professional bio that converts in this week’s article. jessewilliamsvegas.com/how-to-write-a…

You can run a full-fledged digital #marketing strategy for $0. Yes, that’s true. You don’t need to spend $$$ on #digitalmarketing. I have crafted a step-by-step guide on low-budget digital marketing that explores 10 best techniques. Read it here: jessewilliamsvegas.com/guide-to-low-b…

You have been told to start a #blog to drive traffic and generate #leads & #sales. But what they don’t tell you is how to avoid your blog from failure. More than 80% of blogs fail. How to avoid it? Read this post to find out: jessewilliamsvegas.com/why-most-busin…

84% of marketers use #marketingautomation to achieve marketing goals. 72% of top companies use marketing automation at some level. There’s no reason your startup shouldn’t. Explore the best marketing automation tools, tips, and tricks in this guide: jessewilliamsvegas.com/marketing-auto…