J B R 🔎𝕏

@heystevetan imagine thinking these long winded cope tweets about other men will save you. Sharing his success because you have non of your own 🤡 You will be exposed for being a pathetic weak evil little man. You made enemies with the wrong guy.

@lukebelmar @heystevetan Expose Steve 🤡

I posted that day on X that I was catching up with a friend who’s currently doing $10M/month, yes, in US dollars. But what he told me over dinner absolutely shocked me. What’s crazy is this is his new DTC brand, and he did it in less than a year. Super inspiring. What a comeback. He saw everything happening around the Luke Belmar situation and messaged me wanting to catch up. So I invited him over for dinner. Some context: I first met this entrepreneur in 2018 when he attended my Singapore eCommerce mastermind. (Yeah, the same mastermind Luke Belmar was given a FREE scholarship to attend, whereas other entrepreneurs paid $12k each) Back then I had a good impression of him: he is super down to earth, zero ego, hungry to learn, hungry to build. He later shared with me a story from that time that stuck with me: he was so broke he stayed in Johor (Malaysia) and took a car into Singapore every day just to save on hotel costs. That’s how badly he wanted to be in the room. Over the next few years he built his beauty DTC brand to around $10M/year consistently. He often shared that the mastermind played an important role in helping him scale his eCommerce business and I appreciated that a lot. I’m also genuinely happy for his success; seeing another builder win like that always inspires me. I hadn’t seen him for about 1.5 years. I’d heard some rumors that he left his old business, but I didn’t know the full story. At dinner he told me what actually happened. And honestly… it shocked me. He lost the original company he built for 8 years. In the end, he got pushed out. His setup was simple and effective: he handled the creative + marketing machine. His business partner handled payments + backend operations. Roles were very clearly segmented. They trusted each other for years. Then his partner wanted to sell part of the company to an outside investor. My friend didn’t think too much of it, he trusted his partner to protect both of them. The new investor comes in. Then starts bringing in his own people, especially finance and operations. Slowly the control dynamic changed. The investor + the old partner started running things and meetings without him. Then one day he got locked out of everything. Ads accounts. Company email. Slack. All gone. From there it turned into something uglier. He described months of subtle pressure and psychological games: credit being taken for systems he built, decisions being made without him, and conversations that made him feel small inside a company he founded. He started doubting himself. Thinking maybe he was the problem. Trying harder to “prove” himself to them. But looking back, he realized it wasn’t random. It was a setup. The plan was to reduce his leverage until leaving became the only option. I won’t share his name for privacy, but I got his permission to share the story. I’ll also keep certain details out too When he opened up about what happened, it hit me deeply. Not because it was shocking but because I had lived through the same emotional pattern. His story felt like a parallel to my own, and I understood exactly how heavy that chapter must have been for him. The part that hit him hardest wasn’t the new investor. It was his own partner, someone he built with for 8 years, choosing the new guy over him. That cut deeper than anything else. He didn’t even get to say goodbye to the team he built. Just cut off and erased. The one thing that saved him from getting completely wiped? He still held the trademark + the domain. That gave him leverage. So he negotiated an exit. Not the buyout he ideally wanted, but enough to walk away with something and preserve his energy. He told me he didn’t want to stay in something that toxic one more day. He was destroyed for 2 months. Mentally and emotionally. Then he snapped back into builder mode with FIRE, more determined then before. And this is the part that’s insane: In less than 1 year… He built a new beauty DTC brand from scratch. Last month he crossed $10M/month. And he’s on track for a $100M+ run rate at the pace he’s going. I’m rooting hard for his comeback And I couldn’t be happier for him. Success really is the best revenge. And a big detail people miss: It’s not that he couldn’t do ops/backend. He just wasn’t passionate about it before. His edge was always creative. But being forced into the deep end showed him: you’re capable of more than the role you preferred to play. When life strips you down, you find out what’s actually inside you. I’ve known him for more than 7 years. It never stops amazing me how resilient and determined he is. I’m sharing this because I know many of you are builders and have been burned by bad partners, friends, investors or life itself. But don’t forget: You didn’t make it this far because life was fair. You made it here because you’re unbreakable. And when life strips you down, it’s not to destroy you, it’s to force you to level up and become the stronger version of yourself. 💪 Some key takeaways: - ⁠Loyalty only gets tested when real money and power show up. Everyone is loyal when nothing is on the line. - Trust isn’t a strategy. Protect control of core assets (trademark/domain = leverage). - Pick partners for values, not vibes Values determine who stands beside you at the end. - ⁠If you built it once, you can build it again. Your ability is the asset, not the company. - Real builders never truly “start from zero. We restart from experience, mistakes, scars, and speed. That’s worth more than capital. - Resilience wins long term. Take the hit, stand back up, and let success do the talking.

@heystevetan Steve Scammer 🤡

@lukebelmar 🤡🤡🤡

Quit hiding Steve Tan. Invite me to your livestream. I'm waiting to debate you LIVE. You were loud & now you are quiet? 🤐🤔

@lukebelmar True words 🙏🙏🙏

My name is Luke Belmar I would like to tell you the story of how God saved me & blessed me.

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