jane

@HeliShah3002 I sure am! #MARK1051

It's Friday!! I am all set and excited to present my social media show and tell. Are you ready @jfryto LEGOOOOOO!!!! . . . #MARK1051 #socialmedia #showandtell #digitalmediamarketing

You guys - we did it! Our 60 minutes is up. Thank you everyone in #MARK1051 who participated in our #ChatSocial today!

Q5. Let’s Chat Social: Pick an influencer who you think is connected authentically to brands and engages with their audience in a meaningful way! #ChatSocial #MARK1051

@angeliquemktg No doubt about that! #MARK1051 #ChatSocial

@jfryto A4: Often described as a model to follow because of the same interests, opinions, they can help their followers to be interested in your just because they trust the Influencer they daily look at. Can be a boost to your brand. #chatsocial #MARK1051

Q4. Let’s Chat Social: Influencers, why are they so effective in engaging and attracting your online community? #MARK1051 #ChatSocial

@digital_pallav They certainly do! #MARK1051 #ChatSocial

@jfryto A4: #ChatSocial #MARK1051 Leverage: they have an army of loyal followers/potential advocates at their disposal

@JohnCostaONE Trust and connection, two very important parts of online community engagement! #MARK1051 #ChatSocial

@jfryto A3: Brand voice helps connect with potential customers and personas, also works as an effective trust signal to the followers. If the voice matched with their need/desire/pain points, they're inclined to follow your social content. #mark1051 #chatsocial

Q3. Let’s Chat Social: Why is your brand voice important when interacting with your online community? #MARK1051 #ChatSocial

@Malaika20912957 I totally agree! #ChatSocial #MARK1051

@jfryto A3. #ChatSocial It gives a human element to allow the consumers to create an association with with your brand.

@ThatHenny You have got it! #MARK1051 #ChatSocial @ThatHenny

@jfryto A3: You want your brand voice to match your brand identity so it is consistent for your audience to follow.

@__hazle I think you may be on to something @__hazle! #MARK1051 #ChatSocial

Q2. Let’s Chat Social: How do you find the right audience for your online community? #ChatSocial #MARK1051

@GulatiKshamta You can never go wrong with some research! #ChatSocial #MARK1051

@jfryto A2. Market research and market positioning map ! 👀 #ChatSocial #MARK1051

@emyydam Great point @emyydam! #MARK1051 #ChatSocial

@jfryto @jfryto A2: create a target persona and then do a little detective work by looking at relevant trends/topics that they're interested in! your interests = their interest makes for a great audience #ChatSocial

@MarinMarketing3 💯 #MARK1051 #ChatSocial

@jfryto Q2. Creating a brand hashtag that can be known by your community. Using hashtags to start relevant conversations and conducting Twitter chats. #ChatSocial @jfryto.

@JohnCostaONE Absolutely! #ChatSocial #MARK1051

@jfryto A2: Initially by running an interactive ad where potential customers would engage with the activity and may relate the brand/offering with their personal needs. Later on, build on that initial buzz and keep engaging with them. #mark1051 #chatsocial

@Rohan1494 @GulatiKshamta @Malaika20912957 Hi @Rohan1494! #ChatSocial

@jfryto This is Rohan and I binge on Hot chocolate with ‘The Office’ series. I have a new found love for gifs, thanks to @GulatiKshamta and @Malaika20912957

For those of you who do not know me, my name is Jane and along with being an avid cereal fan... I also try a new brand and flavour of gum every month. #ChatSocial #MARK1051. Anyone else want to introduce themselves?

Don't forget to add A1: in front of your responses! #ChatSocial

To get started.... Q1. Let’s Chat Social: How do you engage followers that will gain value from your online community? #ChatSocial #MARK1051

@NiloofarMH Hi @NiloofarMH! #ChatSocial

@jfryto I want to go ahead. My name is Niloofar, u can call me Niloo, Nil, Niloora, Looloo. A fun fact about me is that I had a dream to be a spacewoman but now I'm here and struggling to be the best Digital marketer Woman #ChatSosial @jfryto

@GulatiKshamta Hi @GulatiKshamta! #ChatSocial

@jfryto Hey! My name is Kshamta. I’m an outing person who cannot stop herself from exploring the world because I feel life is too short and dull to live within 4 walls. So join my journey to try different food cuisines in Toronto 🎉 #ChatSocial #MARK1051