Joe Morrison

In 2007, a Spanish comedian named Juan Joya Borja sat down for a television interview in Seville, Spain and tried to tell a story about the time he worked as a kitchen porter at a beach restaurant. He could barely get through it. The story was simple. One night he tied twenty large cooking pans to sticks in the sand by the shore and left them in the shallow water overnight to soak and clean. When he came back the next morning, the tide had taken nineteen of them out to sea. Only one was left. His wages were docked to pay for the replacements. The story is not especially funny written down. But the way he told it, interrupting himself every few seconds with a high-pitched wheezing laugh he could not control, toothless and bent double in his chair, was something else entirely. His nickname was El Risitas. It means Giggles. The clip sat quietly on YouTube for eight years. Then in 2015 someone added fake subtitles making it look like he was a designer mocking the new MacBook. Five million views in a month. The format spread everywhere. Politicians, tech companies, sports scandals. His face became one of the most used meme templates on the internet. His laughing close-up became a Twitch emote called KEKW used over 400 million times. When he became seriously ill in 2020 and needed his leg amputated, fans who had never met him raised over fourteen thousand euros for his medical care and a wheelchair. He sent a video thanking them. He passed away on April 28, 2021. He was 65.

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