

JoelMarsh.bsky.social
5.9K posts

@JoelMarsh
Author of UX For Beginners and UX For Business. Founder of Peekerton. Designer since 2003. Analyzer of humans and their businesses.



Same pattern is emerging for AI PMs. AI product building is a far less mature discipline than AI research. To build an AI native product, a PM needs mastery of the following - vision, opinionated UX design - model intuition to extract max value - ability to go from pixels -> evals -> hill climb - understanding of agentic flows - tools, context, safety guardrails - deep user understanding - lot more than previously because of the nature of agents Unlike traditional software, LLMs offer infinite use cases with infinite failure modes. It takes skill to craft products that strike the balance between exposing LLM versatility while building a focused product with high quality. I estimate < 75 PMs globally have this depth. The evidence is the number of truly AI-native products today. And my scar tissue from hiring. It is a rare, but learnable skillset. Only way is to build, build, build.






***** Just getting started in digital design? Read “UX For Beginners” first: amazon.com/UX-Beginners-C… ****** Ready to design something valuable? Read “UX For Business”: amazon.com/UX-Business-Va…


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