John Hoctor

Data Plus Math is proud to help A+E Networks redefine how TV is measured, bought and sold. This is a HUGE deal for the TV industry. #TVWorks lnkd.in/dTcNfCA lnkd.in/dqAeDiQ

Data Plus Math is hiring across a range of positions - including: Senior Big Data Engineer. Please send potential candidates our way! lnkd.in/eDeQUCq lnkd.in/eiAfhNi

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TV Networks Hope to Offer ‘Attribution’ Ad Plans in 2018 Upfront Market lnkd.in/eut6nuK

Will advertisers pay more when their TV commercials send a couch potato bouncing out of a living room and out to a car dealership or retail outlet? Some of the nation’s biggest TV networks say they want to find out. #utm_medium=social&utm_source=twitter&utm_campaign=social_bar&utm_content=bottom&utm_id=1202630688" target="_blank" rel="nofollow noopener">variety.com/2017/tv/news/t… via @variety

TV Networks Move Forward With New Attribution Model lnkd.in/d3t96aA

Networks Agree to Continue 'Thor' Ad Effectiveness Project | Broadcasting & Cable lnkd.in/edXrasH

Gotta love the Navic shout out in the NYT article. Data & analytics...coming soon to a TV near you. ow.ly/mg4XK

Thrilled to announce that IntegralReach has been acquired by Rovi. Big thanks to @MassChallenge #mcalum online.wsj.com/article/PR-CO-…