Jonny Davison | Web, Marketing & Media

The businesses that appear in the Google Maps pack get the vast majority of local search clicks. Here's a step-by-step guide to getting there — no technical knowledge required. yarndigital.co.uk/articles/googl…

The most common SEO frustration: you invest in it and for months, nothing seems to happen. Here's the honest timeline — and why the businesses that stick with it always win. yarndigital.co.uk/articles/how-l…

Most Belfast businesses waste time posting on the wrong platforms. Here's what the data actually shows works for local Northern Ireland businesses — by platform, with specific recommendations. yarndigital.co.uk/articles/socia…

Google reviews are one of the highest-leverage things you can control as a local Belfast business. More reviews, higher rating, recent activity — all of these directly affect your local search ranking. yarndigital.co.uk/articles/googl…

Getting traffic but no enquiries? That's not an SEO problem. That's a conversion problem. Here's exactly what's standing between your visitors and your contact form. yarndigital.co.uk/articles/websi…

Three terms that get used interchangeably by people selling one of them. They're not the same thing. Here's what each actually means — and why it matters before you spend a penny on design. yarndigital.co.uk/articles/logo-…

The biggest fear about rebranding: existing customers won't recognise you. Here's how Belfast businesses do it right — evolution, not revolution. What to keep, what to change, what to communicate. yarndigital.co.uk/articles/rebra…

Digital marketing feels overwhelming when you don't know where to start. Here's a plain-English framework for NI businesses — what to do first, what to do next, and how it all fits together. yarndigital.co.uk/articles/get-c…

Shopify is the world's biggest ecommerce platform. But is it the right choice for your Belfast business? Honest pros, cons, and when you should choose something else entirely. yarndigital.co.uk/articles/shopi…

Template or custom website — it's not a question of quality. It's a question of fit. Here's the decision framework that saves Belfast SMBs from making the wrong call. yarndigital.co.uk/articles/custo…

10 questions. If you can't answer yes to all of them, your website has a problem that's actively costing you enquiries. Work through this checklist honestly — every no is a fixable issue. yarndigital.co.uk/articles/websi…

SEO gets mystified more than almost any other topic in digital marketing. Here's what it actually is, why it matters for Belfast businesses, and the 3 things that genuinely move the needle. yarndigital.co.uk/articles/seo-b…

There's a difference between ranking on Google generally and ranking for local searches in Belfast and Northern Ireland. Here's the one that matters most for your business — and how to win it. yarndigital.co.uk/articles/local…

A weak brand costs you in ways that don't show up in any spreadsheet — lost credibility, lower conversion rates, customers choosing competitors who just look more established. Check the 7 signs. yarndigital.co.uk/articles/brand…

Most Belfast business owners don't know what a website project actually involves until they're halfway through one. Timeline. Process. What good agencies include. What to watch out for. We've broken it all down. yarndigital.co.uk/articles/web-d…

Logo only? Full brand identity? Brand refresh? Most agencies won't publish prices. Here's the honest breakdown for Northern Ireland businesses — what you get at each level and what to expect to pay. yarndigital.co.uk/articles/brand…

Two businesses, identical services. One charges £50/hour, one charges £150/hour. The difference isn't the service. It's the brand. Here's the relationship between brand and pricing power. yarndigital.co.uk/articles/brand…

The quality of a branding project depends entirely on the quality of the brief. Here's exactly what to prepare before working with a designer — what questions to answer, what to gather, what to decide first. yarndigital.co.uk/articles/how-t…

Over 60% of web searches happen on mobile. If your site doesn't work well on a phone, you're losing more than half your potential customers before they've read a word. yarndigital.co.uk/articles/mobil…

Most business websites are brochures. They look good and do nothing. A website that generates enquiries is built differently — here's what makes the difference between a brochure and a lead-gen machine. yarndigital.co.uk/articles/websi…