Joon Soo Lim

Our research applied cultivation theory to artificial general intelligence (AGI): News tells us AGI is near. Sci-fi makes us feel what that future might mean. journals.sagepub.com/doi/10.1177/14… #AGI

GenAI’s explosion raises a similar question: if electricity and water use keep soaring, can this tech remain sustainable, or as Big Tech reports claim, will it actually cut emissions by 5 to 10 percent and make farming cleaner and more efficient? nytimes.com/2024/08/26/cli…

Our study on Republicans’ weaponization of cancel culture is out. We showed how hostile media perceptions drive GOP support for censorship laws and punitive actions against “woke” corporations. bit.ly/48H9ytO

Even as AI hallucinations produce absurd recommendations (“eat at least one small rock per day”), GenAI is rapidly emerging as a go-to tool for health information seeking. Our new study explains why people continue using AI tools for health searches. hnmr.org/journal/view.p…

Another sign we've entered the agent phase of AGI: job seekers and recruiters alike now deploy A.I. agents to apply and respond. But as one expert put it, “a lot of processing power, a lot of money” will be wasted—until both sides return to authenticity. tinyurl.com/mpthnt54

In a moment of fear for L.A.’s immigrant families, the Dodgers’ silence sparked backlash—like Disney’s delay on “Don’t Say Gay.” tinyurl.com/2btyynm8 They later pledged $1M in aid, but real impact meant taking a firm stand against ICE raids. tinyurl.com/ezj6zkbu

This trend will likely continue as GenAI erodes language barriers and China boosts research via its Double First-Class initiative—injecting ¥256B (~US$35.5B) into 150 universities. #Nature #GenAI nature.com/nature-index/r…

Congratulations to President @Jaemyung_Lee and to the voters who rejected smears and hate from biased media and politicized prosecutors, choosing justice, accountability, and reform. His victory is a testament to Korea’s democratic resilience. Wishing him five successful years.

New publication! 📢 Our team explored how engagement strategies in corporate communication about data responsibility shapes trust in AI firms by influencing perceptions of AI ethics. w/ opening quote taken from #AI2041 tandfonline.com/doi/full/10.10… #CDR

New paper out! My research explores how stakeholder engagement & authenticity relate to corporate reputation via moral legitimacy. Full access here: tandfonline.com/doi/full/10.10… #Disney #DeSantis #dontsaygay

Every click, scroll, and purchase powers AI prediction systems. But are companies earning consumers’ trust in how that data is used? Our post for the Page Center explains why data responsibility is now a business imperative, not just an ethical ideal. #CDR bit.ly/PageCDR25

Delighted to share that our collaborative study is now out in JoBEM! We looked at how user empowerment, AI hallucinations, and privacy concerns are related to continued use and willingness to pay for generative AI. #TAM Check it out here: tandfonline.com/doi/full/10.10…

Our team's research about the third-person effect of vaccine-related misinformation on content moderation and corrective action is published in OIR! #TPE #ContentModeration emerald.com/insight/conten…

Je viens de finir de lire « Any given Tuesday ». Lis Smith est une écrivaine talentueuse en relations publiques, ce qui explique sa survie malgré le scandale politique indélébile. goodreads.com/notes/61204549…

Can AI-Powered Perplexity Eclipse Google's Search Dominance? chattyapple.com/2024/01/06/66/ via @joonsoo

Dr. Donghee Shin and I had an interview with the Arthur Page Center about our new grant project on Corporate Data Responsibility (CDR). Special thanks to Jonathan McVerry for the engaging introduction that effectively set the tone for the entire piece. bellisario.psu.edu/page-center/ar…

New AI publication from Newhouse researchers! @joonsoo @GinaLuttrell @HondoMesa @JunZhangjz @NewhouseSU Congratulations to all!! tandfonline.com/doi/abs/10.108…

A real problem with Google's algorithms is its “hidden, pervasive and often unintended bias.” nyti.ms/2wuvFR9

Ben & Jerry to ramp up the brand’s corporate activism on.wsj.com/2KZq5e2 If you like the “Empower Mint” flavor, anticipate more flavors promoting environmental sustainability and advocating for social causes. #605Fall