Jan Honsel

Digital Performance Marketing wird strukturell neu erfunden. Entscheidend sind jetzt 5 Wachstumsfelder: Search/SEO/GEO, Social Commerce, Amazon, Data & AI sowie Profitabilität & Attribution. Erfolgreich ist, wer Basics UND Zukunft parallel meistert. 👉 linkedin.com/posts/jan-hons…

Introducing the Music Marketplace in @ElevenCreative. Creators, artists, and musicians can now publish and earn from their tracks created with our music model.

@LeadpoetAI Poet

Introducing Leadpoet. The AI agent that delivers ready-to-buy prospects on demand. Your next customer is already looking for your solution. Leadpoet finds them. Comment “Poet” and we’ll send you 100 free lead credits for your ICP.

I spent time in Shenzhen last year and when I saw Merz come back from China saying Germans need to work more I immediately knew what broke his brain because I lived the exact same cognitive shock my first week in Huaqiangbei I burned through 4 prototype iterations of a motor controller board for less than a thousand bucks total, back home a friend was working on something similar and spent over 12 thousand for a single revision that took almost two months to arrive when you live that contrast in your own hands with your own project something permanently shifts in how you see the world and it goes way deeper than speed & cost what Shenzhen actually built is a collective learning organism, imagine 20 PCB fabs 15 injection mold shops 30 component distributors and a hundred firmware freelancers all within a 2km radius, looks insanely redundant from the outside until you realize redundancy is actually information density in disguise I watched this firsthand with an injection mold supplier I was working with, this guy had seen a hundred founders iterate similar thermal designs over 6 months so he proactively modified his tooling before I even opened my mouth, he knew what I needed before I knew what I needed, the intelligence lives in the relationships between the nodes and it compounds daily the west thinks about manufacturing as a cost center you optimize by centralizing… China accidentally built a distributed neural network of manufacturing intelligence where knowledge diffuses horizontally across thousands of agents faster than any single western company can process internally so when Merz comes back and says we need to work a bit more I think he saw the problem but COMPLETELY misdiagnosed the solution, telling Germans to work harder is like telling a horse to gallop faster when the other side built a combustion engine the gap is ARCHITECTURAL it’s ecosystem density, you need a custom connector in Shenzhen you walk 200 meters, in Munich you send an email and wait 3 weeks it’s iteration speed, parallel search vs sequential optimization at the system level, it’s risk tolerance, Chinese founders ship something broken on Monday fix it Tuesday ship again Wednesday while European companies are still in the approval phase for the pilot program of the feasibility study… and Merz only saw the surface, what he missed is the tier 2 cities like Hefei Chengdu Wuhan replicating the Shenzhen model at scale right now BYD going from irrelevant to outselling every european automaker combined in roughly 5 years, Huawei building its own 7nm chip under maximum sanctions when every analyst said it was physically impossible & behind all of that a government that treats advanced manufacturing as an existential national priority while europe debates whether AI needs another ethics committee I think what we’re watching is the most asymmetric economic competition in modern history and most western leaders are still framing it as a productivity problem when it’s actually an ontological one Europe & America are optimizing variables that China stopped tracking years ago meanwhile China is compounding on dimensions the west has no framework to even measure Merz at least had the courage to name it out loud and I respect that genuinely but working a bit more inside a broken architecture just means you arrive at the wrong destination slightly faster

We’ve identified industrial-scale distillation attacks on our models by DeepSeek, Moonshot AI, and MiniMax. These labs created over 24,000 fraudulent accounts and generated over 16 million exchanges with Claude, extracting its capabilities to train and improve their own models.

🛒 Heute gilt es: Reading the Signs of eCommerce! Keynotes, Masterclasses, Hands-on Austausch auf der e-Commerce Expo. Triff die Smarketer Group an Stand J15 im Hub27 und auf verschiedenen Stages. Mehr Details hier: linkedin.com/posts/jan-hons…

@Zephyr_hg NEWS, thanks @Zephyr_hg

AI runs my content strategy now. Built a system that watches industry news every hour, filters junk articles, and auto-generates Twitter threads plus LinkedIn posts. AI scores each piece for quality before writing anything. High scores get published automatically. Medium scores hit my review queue. Garbage gets archived. Never scrambling for post ideas at 11pm anymore. Comment "NEWS" and I'll DM it to you (must be following)

@elonmuskADO 48?

🚀 „How to scale your Performance Marketing?!“ Triff uns kommende Woche auf der THIS IS MARKETING in Frankfurt! Wir von der Smarketer Group sind ebenfalls vor Ort. Warum es Sinn macht, mit uns zu sprechen? 👉 linkedin.com/posts/jan-hons…

In Zhuzhou 🇨🇳 fährt die erste schienenlose Straßenbahn auf virtuellen Gleisen. Diese Straßenbahn erreicht Geschwindigkeiten bis zu 70 km/h und kann bis zu 500 Fahrgäste befördern. Und in Deutschland reißt man immer noch Straßen auf und verlegt Schienen.

Dekorationsstress in deutschen Vororten. 31.10 und 1.11 #Halloween #Weihnachten

👻 Booooohhhhhhhj

Das #Meta #Andromeda Update ändert alles im #socialmediamarketing ? Nur, wenn du nicht schon vorbereitet warst! 👉 Hier Angebot sichern! wlo.perspectivefunnel.com/social-media-a…

😱 Wer braucht Horrorfilme an #Halloween, wenn es Kundenmaiös gibt?! 👉 instagram.com/p/DQd4JLZCEvc/…

🎃 Trick or Treat? Die Fantastic Four im Performance Marketing: „If everything seems under control, you're just not going fast enough!“ 180 Charts in 45 Minuten zu 4 Themenbereichen. 👉 linkedin.com/posts/jan-hons… #Digitalmarketing #Keynote #Google #AI #Socialmedia #ecommerce

@amitisinvesting Parts of the anwser also in comparison to $Alphabet probably can be found in how much cashflow is generate vs AI infrastructure investments. Google is paying this easily vs meta‘s situation.

$META $NVDA The Meta 12% sell off feels weird for this one reason: How is the street giving Nvidia a $5T valuation on the backs of increased capex but at the same time punishing Meta for increasing capex? I don’t really get it. There are only a handful of companies that can buy $NVDA GPUs at the scale that the Mag 7 can. Meta is one of those companies. Jensen’s “$500B in 5 quarters” statement two days ago is largely fueled by companies like Meta that need to continue spending. $GOOGL and $MSFT also increased their capex guidance. So if the argument is $META is down because of being aggressive on capex for 2026, why is Nvidia holding $5T? They both should be symbiotic with each other: one providing the other’s revenue today while the other providing the other’s future AI ROI tomorrow. The tax charge is a nothing burger. Companies have to pay their taxes. Revenue growth was 26%…every other core metric is up including ad impressions (14%) and price per ad (10%). So the street is upset that they are going to spend more? Now, the $25B bond raise this morning I think is the actual issue as investors are concerned that the company is continuing to fuel its capex financing via debt…which signals to me investors are more scared about no AI ROI. That’s a fair concern…just not something that can be the biggest concern if the company supplying the chips for all that ROI is hitting ATHs but the customer buying it is getting punished for it. I bought a little at $659…2026 estimates looking like $META is now in the low 20s…will do more DD but not fully sold on actually establishing a position like I am on $AMZN (have been adding there aggressively over the past month) but a bit confused why the street is that upset about capex.

🔍🤖 Google rollt den KI-Modus in der Suche in Europa aus – und das verändert unser Suchmarketing schneller als viele denken. HANDEL HEUTE hat Smarketer Group Gründer David Gabriel zu den Veränderungen im Suchmarkt befragt. 👉 Insights und Artikel: linkedin.com/posts/jan-hons…

👋 Lust, die Transformation im Digital Marketing mitzugestalten? Die Weiterentwicklung einer der spannendsten Agenturgruppen mit zu verantworten? 👉 Zum #Job Opening: linkedin.com/posts/jan-hons…

🎄 Ja, ist denn jetzt schon Weihnachten? 🚀 Ja! Unser Q4 Whitepaper sichert Performance Marketing Geschenke!   Unser neues Q4-Whitepaper zeigt auf über 40 Seiten wie Ihr Marketing im härtesten Quartal des Jahres sichtbar und profitabel bleibt. linkedin.com/posts/jan-hons…

📺 40 Jahre "Take On Me" von a-ha – Eine Masterclass in Marketing, Iteration und Content-Power 👉 hier geht’s zum Beitrag: linkedin.com/posts/jan-hons…