Joe Sauer

Great session led by Andy Smith @Hersheys making emotion + implicit measures practical for business! #iiex with work from @jsauer_sentient

Second year in a row, we're proud to be one of the #GRIT Top 50 most innovative market research companies worldwide! bit.ly/M8VGvC

Conversation is changing from What is it? to How do I measure it? @SentientInsight emotional measurement at #TMREINFOCUS

Increase the odds of new product success by measuring the emotional connections established by new concepts... twitter.com/SentientInsigh…

Well written and provocative! Well done @former_case manmademusic.com/the-secret-lin…

Even artificial intelligence can acquire biases against race and gender bit.ly/2of3BdK by @NewsfromScience

Excited & grateful to merge my #mrx & #psychotherapy lives for this NEW workshop! Shoot me a dm to learn more about NEW or this workshop!

@RaquelBaptistaC #emotions may be priceless but we can quantify how brands can monetize them. @SentientInsight @SentientPrime

Alerts must "sound distinctive for people to recognize, but not ignore" – @joelbeckerman. Thanks to @ustwo + @WIRED! j.mp/2oteU6K

Unfortunately, it's not a pure implicit test - it is a conscious judgment enhanced with response time (indirect measure but not implicit) twitter.com/music4evermore…

Beware of pseudo-neuro..."logically irrelevant neuroscience information imbues an argument with authoritative, scientific credibility" #NMWF

most testing is done outside of the context of a product application. context can kill a product design ~@DrTimHolmes #nmwf

The science is settled - marketing influences brain behavior @HPlassmann...researcher's toolkits MUST include techniques to quantify #NMWF

Quantifying the "placebo effect" on pricing - brands that derive utility from deep experiential consumption take notice!! #NMWF @HPlassmann

"The difficulty lies not so much in developing new ideas as in escaping from the old ones". #neuromarketing to improve #advertising at #NMWF twitter.com/SentientInsigh…

.@instagram inspires Awe and @facebook creates contentment - implicit insights delivered by @SentientPrime twitter.com/helenfeighan/s…

"Neuro research techniques are so sensitive and get at insights and differences you just can't get any other way" @MosesBrain #NMWF

Integration is the key to neuromarketing, because "reason and emotion cannot be understood separately" @WalnutUnlimited #NMWF

#nmwf Foundational insights from the best in the biz....

@joelbeckerman @kevinperlmutter twitter.com/visualrobotics…