JTAER

🔥 Read our Highly Cited Paper! 📚 "Explore the Feeling of Presence and Purchase Intention in Livestream Shopping: A Flow-Based Model" by Yin et al. 📖 Read the Full Article: mdpi.com/0718-1876/18/1… 📌 #JTAER #Livestreaming #ECommerce #UX #ConsumerBehavior #FlowTheory #MDPI

🤳Why do consumers trust influencers they’ve never met? 💡"Influencers’ Persuasive Power and Parasocial Relationships in Digital Consumption: Insights from Instagram and TikTok" by Damaj & Nofal 🔗mdpi.com/0718-1876/21/4… 📌#JTAER #Influencer #TikTok #Instagram #DigitalMarketing

🔥 Read our Highly Cited Paper! 📚 "Influence Factors of Small and Medium-Sized Enterprises and Micro-Enterprises in the Cross-Border E-Commerce Platforms" by Chen et al. 📖 Read the Full Article: mdpi.com/0718-1876/18/1… 📌#JTAER #SMEs #CrossBorderECommerce #DigitalTrade

💼How do professionals respond to AI chatbots? 🤖"Investigating Decision-Support Chatbot Acceptance Among Professionals: An Application of the UTAUT Model in a Marketing and Sales Context" by Kottmann & Seitz 🔗mdpi.com/0718-1876/21/4… 📌#JTAER #Chatbots #AI #UTAUT #MarTech

🔥 Read our Highly Cited Paper! 📚"An Empirical Study of User Adoption of Cryptocurrency Using Blockchain Technology: Analysing Role of Success Factors like Technology Awareness and Financial Literacy" by Kumari et al. 📖mdpi.com/0718-1876/18/3… 📌#JTAER #Blockchain #FinTech

🚀 New in #JTAER! 📊 "Evaluation Model for Determining the Level of E-Commerce Development in Romania Within the European Context, Using Advanced Data Mining and Artificial Intelligence (AI) Techniques" by Negricea et al. 🔗 mdpi.com/0718-1876/21/4… 📌 #JTAER #ECommerce #AI #ML

♻️How does policy shape digital–green synergy in e-commerce? 🌍"From Policy Catalysis to Market Relay: A Tripartite Evolutionary Game Study on Digital–Green Synergy in E-Commerce" by Wang et al. 🔗mdpi.com/0718-1876/21/4… 📌#JTAER #GreenEconomy #ECommerce #Sustainability #MDPI

🔥 Read our Highly Cited Paper! 📚 "Understanding the Adoption Dynamics of ChatGPT among Generation Z: Insights from a Modified UTAUT2 Model" by Biloš and Budimir 📖 Read the Full Article: mdpi.com/0718-1876/19/2… 📌 #JTAER #ChatGPT #AI #GenZ #TechnologyAcceptance #MDPI

🔥 Read our Highly Cited Paper! 📚 "Machine Learning to Develop Credit Card Customer Churn Prediction" by AL-Najjar et al. 📖 Read the Full Article: mdpi.com/0718-1876/17/4… 📌 #JTAER #FinTech #MachineLearning #CreditCard #CustomerChurn #Banking #DataScience

🎥On YouTube, more commercial ≠ always more revenue. So what works? 👉"Rethinking Commerciality: How Content Commerciality Contributes to YouTube Beauty Content Performance" by Park et al. 🔗mdpi.com/0718-1876/21/4… 📌#JTAER #YouTube #CreatorEconomy #DigitalPlatforms #MDPI

🔥 Read our Highly Cited Paper! 📚 "Virtual Reality Experience of Mega Sports Events: A Technology Acceptance Study" by Capasa et al. (University of Kassel) 📖 Read the Full Article: mdpi.com/0718-1876/17/2… 📌 #JTAER #VR #SportsTech #MegaEvents #ConsumerBehavior #UX

📈AI adoption is rising in retail—but when does it truly pay off? 🤖"When Does Artificial Intelligence Pay Off in Electronic Retailing? A Dual-Path Model from Implementation to Competitive Advantage" by Bunea and Corboș 🔗mdpi.com/0718-1876/21/4… 📌#JTAER #AI #Retail #ECommerce

🔥 Read our Highly Cited Paper! 📚 "The Impact of AI-Personalized Recommendations on Clicking Intentions: Evidence from Chinese E-Commerce" by Yin et al. (Beijing Jiaotong University) 📖 Read the Full Article: mdpi.com/0718-1876/20/1… 📌 #JTAER #AI #ECommerce #Personalization

📱What makes users trust AI-powered shopping apps? 💡"Effect of Explainable AI Features on User Satisfaction and Purchase Intention in Saudi Mobile Shopping Apps" by Almamy et al. 🔗mdpi.com/0718-1876/21/4… 📌#JTAER #XAI #AI #MobileApps #ConsumerBehavior #ECommerce #MDPI

🔥 Read our Highly Cited Paper! 📚 "Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney" by Zhang and Liu (Louisiana State University) 🔗 mdpi.com/0718-1876/19/1… 📌 #JTAER #AI #Midjourney #FashionDesign

🧵Can e-commerce data make textile SMEs more resilient? 🧐"Enhancing Supply Chain Resilience in Textile SMEs: A Human-Centric Customer-to-Manufacturer Framework Using Public E-Commerce Data" by Wang et al. 🔗mdpi.com/0718-1876/21/4… 📌#JTAER #SupplyChain #Textile #SME #ECommerce

🔥 Read our Highly Cited Paper! 📚 "Digital Economy and the Upgrading of the Global Value Chain of China’s Service Industry" by Kan et al. 📖 Read the Full Article: mdpi.com/0718-1876/17/4… 📌 #JTAER #DigitalEconomy #GlobalValueChains #Services #Trade #MDPI

🚀New in #JTAER! 👉“Buying Fewer but More Expensive”: The Impact of Air Quality on Average Order Value (AOV) in Online Food Delivery and an Analysis of Consumer Behavior by Wang et al. (Xinjiang University & Peking University) 🔗mdpi.com/0718-1876/21/4… #ECommerce #FoodDelivery

🔥 Read our Highly Cited Paper! 📚 "Chatbot-Based Services: A Study on Customers’ Reuse Intention" by Silva et al. (University of Porto) 📖 Read the Full Article: mdpi.com/0718-1876/18/1… 📌#JTAER #Chatbots #CustomerExperience #DigitalServices #AI #ECommerce #MDPI

✨When do virtual influencers actually influence consumers? 🚀"How and When Do Virtual Influencers Work? A Meta-Analysis of Mechanisms and Moderators in Digital Commerce" by Nguyen and Wu 🔗mdpi.com/0718-1876/21/4… 📌#JTAER #Influencers #MetaAnalysis #DigitalMarketing #MDPI