Julie Wisdom

@CMIContent A7: Use the principles of ABM (customer and competitive data/insights, thinking 1-1, conversation/reaction to what a person/company is doing...) And don't go generic. It's not 'alienating leads' if they don't react to you. It's separating the wheat from the chaff. #CMWorld

Q7: How should you adapt your content marketing strategy for ABM? #CMWorld

@wittlake Cheers, my friend.

Dropping off now, but fun to briefly join and say hello to friends new and old!! #cmworld

An MQL should be simply (but importantly) considered an engaged contact. MQA of course is the new MQL. #CMWorld

This. Great point. Establish account-level personas based on on quadrant, how a company makes decisions -- Brisk or Concerted, Emotional or Rational. #CMWorld

Precisely. And this is also about applying ABM principles to your content marketing, simultaneously bringing the two closer together in a GTM strategy. #CMWorld

Yes, we are bringing ABX to CMW in CLE. #CMWorld

Tie your messaging and content to your customer’s worldview. #abm #B2BConf

ALIAS have travelled to #OpenWorld - Johnny Carson style keynote from #Oracle CEO Mark Hurd, Silicon Valley is where simplicity goes to die.

Advice for leaders: People will never forget how you make them feel, says @jerrywest of the LA Clippers. Brilliant. #oow17 #openworld

The real value of automation is the consistency, says @MRevitt 'No more Friday cars.' #openworld

Content loves oxygen, it needs white space to be effective, says @annhandley #CMWorld

@MarketingProfs shows THE FUNNEL applied to Charlotte's Web. #CMWorld

The power of @annhandley - I suddenly want to move to Maine #CMWorld @MarketingProfs

All ads should be respectfully integrated and dynamically personalised, says @srosellini of @sharethrough #CMWorld

Be interesting not linear with stories and content, says @debword iQ by Intel managing editor #CMWorld

'Think of content as a product, that when done well drives demand for your products' says @lukekintigh #CMWorld

Hey #CMWorld peeps. If you didn't know, but do know @carmenhill, today is her birthday. Is that improper use of a comma these days?

Spot on. This is the key to change mgmt in enterprise biz. twitter.com/carmenhill/sta…

Brilliant. twitter.com/KingmanInk/sta…

One of my favourite storytellers on the planet ... 'pitching ideas requires context' @CarlaJohnson #CMWorld