K2 Global Comm

Don't have tons of time to compose, edit, network, contact journalists/analysts, set up systems, research media, etc? Hire a PR pro! hubs.la/Q041tZvj0

It's always great to get reinforcement of our "What's in it for me" philosophy on communicating your value to your potential clients: "True value isn’t what your product does. It’s the result your customer believes they’ll achieve by using it.” - Mike Wilkinson

Boost engagement by acknowledging and celebrating victories. Recognizing individual and team accomplishments creates a positive work environment. #EmployeeRecognition #SmallWinsMatter #InternalCommunications #EmployeeCommunications hubs.la/Q03Nbs1R0

“True ABM is the strength and alignment between sales and marketing.” - Andy Bacon, B2B Marketing Consultant hubs.la/Q03N5QrW0

B2B marketing is ever evolving. Are you ready? hubs.la/Q03N5LQV0

Build a Passionate Community to Support Your Business hubs.la/Q03N5zlK0

Inbound Marketing: What ROI Can You Expect - and How Do You Measure It? hubs.la/Q03N5KK20

With ABM, marketing and sales work together; marketing drawis on customer information to create targeted messages. Sales provides feedback about how prospects understand and feel about the messages. hubs.la/Q03N5LBX0

“True ABM is the strength and alignment between sales and marketing.” - Andy Bacon, B2B Marketing Consultant hubs.la/Q03N5fSr0

How to Overcome the 5 Barriers to Sales & Marketing Alignment hubs.la/Q03NbfDR0

Inbound is now a way of life. Make sure you don't take it for granted. hubs.la/Q03Nbdv00

K2's Amy Kenigsberg was featured in PR On The Go! @PRontheGOdotcom #PR #K2gcomm bit.ly/3KLeMez

Best Marketing Techniques to Support Your Inbound Campaign hubs.la/Q03N54l30

Is your brand/product story truly newsworthy? Guess what - it isn’t your call. Your answers to these 5 questions will give you a hint if journalist\s think your product deserves some press. #journalist #newsstory #newsvalue #presscoverage hubs.la/Q03N9Wrq0

Boost Business Results with the PESO Model hubs.la/Q03N58mc0

Decided to hire a PR team? Here are 9 ways to maximize the collaboration and get maximum ROI. One of our tips: Make it a partnership, not a hirer-hiree relationship. hubs.la/Q03N8nfb0

The journalist is your friend. How do you engage her to make sure she’s on your side? Tip 1: Put yourself in the journalist’s place. The rest will follow. #pressrelease #deadlines #mediaoutreach hubs.la/Q03N4SrT0

Check your potential partners collaborative marketing achievements. You need to know your potential partner’s past performance as far as helping their past partners innovate, improve, and grow. hubs.la/Q03N5xws0

Need a simple little aid to engage people at your tradeshow booth? Like grandma said, you attract more flies with honey. hubs.la/Q03Mm1Kp0

Content Marketers: Why Hiring a Consultant Beats DIY Any Day hubs.la/Q03n2mjS0