Most people making content underestimate the cost of doing the corny format copying. It's silently destroying your brand/personal brand perception. There are tons of "viral" formats that rip (e.g., you making lunch while talking bc you're trying to subconsciously hack their attention). And yes they get views in an absolute sense, but they also heavily dilute the value of your personal brand ethos. There is a short-game vs long-game being played here. When you chase the viral trends and fast-follow the "lame stuff" it's having more of a silent cost on your ability to attract high value viewers in the long-term than people realize. I constantly see videos come up on my feed with millions of views, but I walk away with a net negative memory store of that creator because I thought it was beneath them to make this junk food nonsense. There's a reason you never see any of the premium personal brands (the ones actually doing $1M+ in rev) do this stuff. This is where the nuance of who you listen to comes into play. A lot of these "content gurus" actually have no idea how psychology or long-term brand building works. As a benchmark for vetting advice, I like to ask myself this..."if this video was the only thing someone could ever see from me, would I be proud?" If no, don't make it
