Kara Pastour

NNgroup: Individuals often modify their behavior if they know they are being observed. That phenomenon became known as the Hawthorne effect (nngroup.com/articles/hawth…) or the observer bias. #uxresearch

NNgroup: Use word of mouth to recruit #uxresearch participants who rely on screen readers. Conduct the study in person to help participants feel comfortable, and plan to record the screen-reader output. nngroup.com/articles/mobil…

NNgroup: The Net Promoter Score (#NPS) can be gamed and its definition loses information and precision by treating fairly dissimilar responses in the same way. It should be used together with other UX metrics rather than in isolation. nngroup.com/videos/downsid… #ux #uxresearch

NNgroup: By designing #personas to evolve and change over time, we can help to secure their longevity. #ux #uxdesign nngroup.com/videos/persona…

NNgroup: All the details of your benchmark study need to be stored in your research repository for further reference. They include the study methodology, the tasks, the screener, the definitions of the collected metrics, and the raw data. nngroup.com/articles/ux-be… #uxresearch

NNgroup: We would appreciate your honest feedback about Nielsen Norman Group and our offerings. Answer our survey (marketinview.qualtrics.com/jfe/form/SV_eL…) to enter a sweepstakes to win a $250 VISA e-gift card or a $100 VISA e-gift card. Thank you for your time and opin…

NNgroup: Developing your own research-participant database allows you to be efficient in recruiting study participants, enabling you to run more #uxstudies with faster turnaround. #uxresearch nngroup.com/articles/resea…

NNgroup: Product #instrumentation tells us when and how much people use different aspects of our product. This insight can inform feature prioritization, validate our assumptions, and identify potential #ux problems. nngroup.com/videos/product…

NNgroup: Using a #screenreader on a mobile device is challenging because users must access information sequentially and they cannot easily scan page content. Screen-reader users do not consider #accessibility menus helpful. nngroup.com/articles/scree…

NNgroup: #DemocratizationofUX work, or making it acceptable and accessible for everyone, must be accompanied by due diligence: setting guidelines, educating others, and demystifying the process. nngroup.com/videos/democra… #ux #uxui

NNgroup: There are inevitable tensions that form between #UX and #marketing teams because of their differing approaches to users and differing priorities. Regardless, both teams can still work together to find effective solutions that address those tensi… nngroup.com/articles/ux-an…

NNgroup: Researchers should build rapport and embrace real human interactions to put participants at ease during a study. nngroup.com/videos/buildin… #uxresearch

NNgroup: Data refers to unanalyzed user observations, findings capture patterns among data points, and insights are the actionable opportunities based on research and business goals. nngroup.com/articles/data-… #ux #uxresearch

NNgroup: #Empathymaps can be used to plan for future research studies, capture insights during current user research, and communicate research insights from research that has already been conducted. #ux nngroup.com/videos/when-to…

NNgroup: In this article we discuss best practices when researching with vulnerable participants, tackling sensitive topics, using deception, and lack of confidentiality in user research studies. nngroup.com/articles/ethic… #uxresearch #ethics

NNgroup: Deadline TOMORROW save $50 on May #UX virtual training event announced nngroup.com/training/may/ 40 full-day courses emphasizing life-long skills. Convenient in time zones from the Americas over Europe to India 🇺🇸🇨🇦🇧🇷🇦🇷🇬🇧🇪🇺🇳🇱🇨🇭🇩🇪🇵🇱🇪🇬🇸🇦🇦🇪🇮🇳 #nngux

NNgroup: A #uxresearch roadmap is a living artifact that prioritizes and communicates a team’s future research efforts, from early discovery-based initiatives to later-stage usability testing. nngroup.com/videos/ux-rese… #roadmaps

NNgroup: Vague call-to-action verbs, unnecessary parallel language, and conversational tone of voice used in links and navigation labels are confusing. Use labels with strong information scent instead. nngroup.com/articles/3-ia-… #ia #ux #informationarchitecture

NNgroup: Element, functionality, and content are three types of #prototype specifications that help us document design details that are otherwise easily overlooked. nngroup.com/videos/prototy…

NNgroup: User journeys and user flows both describe processes users go through in order to accomplish their goals. While both tools are useful for planning and evaluating experience, they differ in scope, purpose, and format. nngroup.com/articles/user-… #jo…