Karim Salkim.

I was hired to give Lake Group a fresh modern look, I redefined their core purpose, redesigned their visual identity and crafted their brand messaging.

Creativity needs play, not pressure.

1% Daily.

Back to fantasy.

Great brands make people feel.

The magic of 5AM.

Harakati za Enzi Identity, A marriage between Harakati and Enzi, a union of craft and culture, where coffee becomes more than a drink. It’s a movement of dignity, pride, and shared heritage.

There's no shortcut to mastery.

1% better, everyday.

Pain is temporary, legacy is permanent.

Unlearning.

90% of my ideas come when I don't think about ideas.

Design isn't decoration, it's direction.

Weird the normal, normal the weird.

@BxHomeStore Doh! hebu fanya iishe 😅

@karimsalkim Iko pending since 2023

Finish that project.

@DenesMusa Haha, I’m guilty.

@karimsalkim This is the truth man, most designers tunakalia project sana

@KisheMsuya Hatari kaka.

@karimsalkim Procrastination is real broh.

@happiebenson Ipambanie 😂

@karimsalkim Ndo nimeianza mkuu 😂

Character > Skill.

@Adrianstudiotz 😅 Ukikosa ubunifu utakula wapi?

@karimsalkim 🤣🤣🤣🤣 tule wapi

Dear creative, rest.