katheryn rhian watson

Happy Friday! I thought I’d share a list of all the useful tools I’ve collected throughout the years. Hefty thread incoming... 🔥 Here’s a list of 80 - yep, EIGHTY - tools, websites, and extensions to up your digital PR and content game 🔥

This November marks 25 years since the UK #asbestos ban but it kills 5000 people yearly I have data revealing that many tradespeople are not concerned about asbestos, with 53% saying they received insufficient training See below for data highlights #journorequest #prrequest

📣🎄 PR Christmas case study request I'm on the lookout for the ultimate Christmas decor fanatic for a case study (must be willing to share photos and be featured in the media). If this is you, please reach out! #prrequest #journorequest

❗Remember❗ When a brand lacks relevance and authenticity, consumers disengage (according to 2023 @EdelmanDigital Trust Barometer). In 2019 I shared a script we were developing using IBM Watson that measured backlink relevance at a large UK search conference. At @brightonseo in 2021 I announced @JourneyFurther had officially launched our proprietary tool, Salient, that could measure topical relevance and sentiment. One of the proudest moments of my career. Now in 2024 Salient does so much more than just look at topical link relevance and sentiment. It monitors trends in real time, it makes future predictions, it enables our clients to actually BE relevant. Several people have mentioned to me that other agencies have started to develop link relevance measurement tools. "It’s about time 👏 !" Has been my response. I am genuinely glad the industry is catching on - let’s stop measuring vanity metrics like link volume that can be utterly meaningless, and start focusing on the things that actually drive organic growth 🚀. But let’s not forget - that R.E.L.E.V.A.N.C.E is not just about how many keywords are in a piece of coverage. Relevance is about creating content that is meaningful to your audience, that sits within publications that they read and is relevant to what your brand stands for...

It was great to chat to @Econsultancy, alongside other industry experts. about @Google's roll out of AI overviews. TLDR: ➡ Optimise across organic and paid – but approach AI overview ads with caution ➡ Don’t sweat the lack of metrics ➡ Focus on brand building and user needs

📣 Calling all newlyweds and recent Bride tribes 💒 Were you either the: - Couple who eloped in recent years? - MoH who planned the hen do? - Hostess bridesmaid tasked with the hen party? Please drop me a DM/email for a national campaign 💬 #journorequest #prrequest #casestudy

Data that shines a light on an important issue for sports obsessed children - and parents - in the UK! Do you know how much it costs to pick up a new sport?

I also haven't used Twitter (X 🤪) in so long - what are we using it for nowadays????

Do any of my PR connections work with UK Sportspeople? Working on a national campaign for a large sports retailer and potentially looking for some supporting commentary🏏⚽️

Luckily we'll be filming the experience, so we can see how this match fairs against their itinerary - You can find more details here: ocean-florida.co.uk/the-ultimate-t… Will it be love at first flight? ☀️ #digitalpr #prcampaign

The chosen pair will be sent on an all-expenses paid trip to Florida, worth over £25,000! They'll be testing rollercoasters, topping up their tan on the beach and enjoying the most romantic endeavours to put their relationship to the ultimate test! 🌴 Will sparks fly?

Proud to share that @oceanflorida alongside @JourneyFurther have launched 'The Ultimate Test'✈️💖 A once-in-a-lifetime experience, two people are about to be selected to fly to Florida over Valentine's week 2024, but here's the catch... It's going to be their FIRST DATE 😲😲

Looking to speak to adults who wish their parents had pushed them more to participate in sport as a child. Do you wish you'd stuck to a sport rather than quitting early, or put in more effort at training? If so, pls get in touch! #journorequest #prrequest

Looking for a shopping/gifting expert who can help provide some tips on Christmas shopping this year for a campaign. Please get in touch if you think you can help! #journorequests

Our first episode of the new season of the digital pr podcast is out now - with the lovely @BriHuyke talking about digital pr in the us of a 🇺🇸🏈🌭🗽 A great listen when you’re between sessions at #BrightonSEO 😉 spotify.link/uCGifBi94Cb

NYC isn't ready for all of the pink our @BethNunnington is about to bring with her across the pond!! 🩷🩷🩷🩷🩷🩷🩷🩷

When you think you’ve been working in PR for about 8 years… have a nosy at your jobs on Linked In to realise it’s been 10 years in September! 😱 ONE WHOLE DECADE on this crazy, fun, rewarding rollercoaster ride that is PR 🎢🙌🏻

Have you recently attended a wedding wearing white? Did the bridal party or guests comment on your choice of colour? 💒 If so, we'd love to talk to you for a media campaign on wedding guest etiquette. This will be outreached to national, lifestyle and wedding press. #prrequest

Are you a DINK (double income no kids) couple?? Or simply don't wish to get married or have kids? Do you feel that you're missing out on celebrations because you're not experiencing the 'traditionally' celebrated life moments? #journorequest #PRrequest #Casestudy

@AliyahLoughlan I’m going to miss seeing all your beautiful adventure pics filling up my feed! X

Somehow, my time 🌎 travelling 🌎 is up!! 15 countries, 9 months, 28 flights later…I’ve had the best time, learnt so much & experienced the most amazing things! I can’t wait to jump back into freelance life - my creativity & ideas have truly been flowing while away.

Ever made a tech error so bad you wanted to delete your social media or put your phone in the bin? Sent a sext to the wrong person? Shared your screen at work when you shouldn't? 👀 I'm on the lookout for a case study for a national campaign. If this is you, please reach out ✉️